Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. I hope you enjoy the guide!

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

The Product Guy

MARCH 12, 2020

Fundamentally, being a Product Manager is all about making sure that the right decisions get made, and for me the hardest decision has always been “what shall we do next?”. In July 2019, my team was being pointed in a number of different directions. We agreed that our number one priority had to be achieving Product/Market Fit.

User Testing 405

User Testing Customer Experience Product Research Framework 405

Andrew Chen

JANUARY 9, 2020

The podcast ecosystem in 2019. A really detailed 68 page analysis of the podcast market. Makes you ask- What’s the next product where this will happen? 2019 state of tech investing: Pre-seed- Bet on the entrepreneur. Magic metrics indicating a startup probably has product/market fit. It’s super fun.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. BoS Europe 2019 BoS USA 2019. Upcoming Events.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Blog: High-Octane Product Management.

Magazine 20

Magazine B2B Product Management Product Manager 20

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mind the Product

JULY 24, 2019

He challenged us to run experiments, and use our influence as product people to test the business before building the products. Product managers, researchers, designers, marketers – we all feel that this is a key part of our roles. You Don’t own the Customer. Tricia Wang on who owns the voice of the customer.

Research Software 144

Research Software Feedback Software User Testing Product Research 144

Intercom, Inc.

MARCH 28, 2019

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer. This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. B2B marketing has become radically more complex, and it follows that the role of the CMO has too.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117

Intercom, Inc.

SEPTEMBER 10, 2020

Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit. Mark couldn’t disagree more: .

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

ProductPlan

MAY 16, 2019

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. Justin Dilley, Head of Product at FullStory.

Customer Experience 97

Customer Experience Data Visualization Customer Feedback Framework 97

ProductPlan

DECEMBER 11, 2019

As the year comes to a close, I’d like to reflect on some product management trends I’ve observed and reveal a few exciting things we’ll be writing about next year in the product management space. Well-Defined Success Metrics are Key to Product Success. In 2019, most product managers are using metrics to make decisions.

Technical Review 84

Technical Review Systems Review Software Review Onboarding KPIs 84

Alchemer Mobile

MAY 19, 2021

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Product Innovation Educators

JUNE 3, 2019

I’ll start with a friend who was considering moving from her marketing role in a non-profit organization to a larger product role in a for-profit organization. That was a really big shift in her mind — non-profit to for-profit, and a marketing role to product role. 8:25] How should a portfolio be structured?

Roadmap 238

Roadmap Customer Experience Management Management 238

Alchemer Mobile

AUGUST 5, 2020

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. The data in the report is from FY 2019 and serves as a yardstick to help app publishers measure customer emotion and understand what’s changed. Step 2: Use mobile customer feedback to drive your product roadmap.

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Management Management 157

Mind the Product

APRIL 26, 2019

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.

Weak Development Team 178

Weak Development Team Data Visualization Product Research Entertainment 178

Business of Software Conference

DECEMBER 8, 2020

In this talk from BoS Europe 2019, Dame Stephanie discusses some of the lessons she’s learned in starting, building, growing and exiting one of Europe’s most successful companies. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. No Slack, no Twitter, no World Wide Web!

CTO 72

CTO Leadership Events UX 72

ProductBoard

JANUARY 29, 2019

Find the product management conferences you can’t afford to miss in 2019 with this complete list of every product management conference by region and date. Product management conferences and events are an excellent way to learn product management best practices and network with your fellow product managers.

Research Software 74

Research Software Feedback Software Product Research Product Management 74

Mixpanel

JULY 30, 2021

LinkAja was formed in 2019 to tackle this opportunity by providing e-wallet solutions to Indonesia’s unbanked and underbanked population. A key driver of success was the close partnership between their Product and Marketing teams throughout the growth process. Rasis: Traditionally, Product and Marketing typically work in silos.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

ProductPlan

FEBRUARY 19, 2019

Moore offers a thesis that breaks down into multiple explanations, many of which are of value to product managers. One of his biggest takeaways is the notion that everything makes up the product. Marketing, sales, support, engineering, QA. Products offer experiences, and anything that affects the experience is important.

Books 88

Books Product Management Product Manager Management 88

Mind the Product

FEBRUARY 25, 2020

Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success. In her 2019 #mtpcon London talk – The Secret Sauce to Hiring Great Product People , Kate Leto talked about getting your team right from the start.

Weak Development Team 165

Weak Development Team User Testing Workshop Magazine 165

Andrew Chen

JANUARY 9, 2020

The podcast ecosystem in 2019. A really detailed 68 page analysis of the podcast market. Makes you ask- What’s the next product where this will happen? 2019 state of tech investing: Pre-seed- Bet on the entrepreneur. Magic metrics indicating a startup probably has product/market fit. It’s super fun.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Aligning sales, marketing, and product teams.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

Business of Software Conference

DECEMBER 20, 2018

Did you know that you can measure Product-Market Fit? When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF. If you’d like to attend, email marketing@businessofsoftware.org for more information.

Product Marketing 49

Product Marketing Marketing Events Framework 49

Innovatemap

MARCH 17, 2021

While we at Innovatemap like to think there are plenty of things that make us unique — like our incomparable product knowledge, design prowess and commitment to grow — there’s one quality that sets us apart from the naked eye, and it’s one we’re incredibly proud of: our high percentage of women. Kristin and Katie (2019 Photo).

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

FEBRUARY 24, 2021

In this talk from BoS USA 2019, Cesar will share the story of how he accidentally turned his idea for a tool that would encourage him to be more adventurous into 1SecondEveryday. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Upcoming Events.

CTO 59

CTO Advertising Download Leadership 59

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Business of Software Conference

JANUARY 18, 2019

Rahul gave a fantastic talk at BoS USA 2018 about how Superhuman built a method of optimizing for product-market fit. BoS Europe 2019 BoS USA 2019. The post Q&A: Optimizing For Product-Market Fit | Rahul Vohra, Superhuman appeared first on Business of Software USA. Upcoming Events.

Product Marketing 40

Product Marketing Marketing Events Startups 40

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success. How did Maja Voje get started in growth marketing? Who is Maja Voje?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Business of Software Conference

DECEMBER 10, 2020

In this talk from BoS Europe 2019, Ruth shares some of her experience growing up with a severe physical disability that have led her to think very hard about her own goals, values and priorities in comparison to the energy they expend to achieve. Free Q&A with Alex Osterwalder Psychology for UX Masterclass.

CTO 52

CTO Leadership Events UX 52

Business of Software Conference

DECEMBER 15, 2020

John was determined to do both in the global adtech market, not one that is traditionally associated with deep Cambridge tech. In this talk from BoS Europe 2019, John talks about how he set about educating himself by learning from others and why he decided that his business had to have a global vision from the outset.

CTO 52

CTO Education Vision Leadership 52

Business of Software Conference

DECEMBER 17, 2020

Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. In this talk from BoS Europe 2019, Poppy will discuss how Darktrace has grown to become one of the world’s fastest growing cyber AI company. Free Q&A with Alex Osterwalder Psychology for UX Masterclass.

CTO 52

CTO Management Management Leadership 52

Good Product Manager

FEBRUARY 9, 2020

Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60