Mind the Product

JUNE 28, 2018

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In the B2B world your customer is not a name and number that looks the same as any other.

B2C 136

B2C B2B User Testing Feedback Software 136

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Generation Focus

APRIL 27, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 27, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. In the case of B2B, one of the first things we do is look at their screener.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

FEBRUARY 15, 2019

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. OK, Google, how do I create the B2B design persona?” A frustrating experience, isn’t it? “OK,

B2B 60

B2B Data Visualization User Testing Customer Experience 60

Product Management University

MAY 24, 2021

From either perspective, it’s the skill level and proficiency of your team as it matures. In B2B though, the value chain goes well beyond the user. Here’s the most important perspective when it comes to delivering user value. This is where B2B and B2C product management completely diverge. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Most companies can’t serve that many markets and do it well. Vision & Strategy.

B2B 100

B2B Sales Training Product Management Product Manager 100

The Product Coalition

MAY 26, 2018

With B2B SaaS, it was important to realize early on that not only does your product have to be compliant, but you have to enable your businesses who use your software to also be complaint. But with a B2B business, it was crucial that businesses who used our products had the affordance to delete their users’ data on our systems.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

NextBigWhat

JULY 8, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. The post How Asana builds b2b product loyalty through design appeared first on NextBigWhat. – Empathy and curiosity. – Rigor and experimentation.

B2B 52

B2B Product Research User Testing Customer Experience 52

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. In the case of B2B, one of the first things we do is look at their screener.

B2B 48

B2B Data Visualization Government Engineering 48

Amplitude

JULY 6, 2023

Learn why you should never optimize your B2B product for individuals—and what you should do instead.

B2B 52

B2B 52

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design? Why Is UX Research Important?

Data Visualization 76

Data Visualization User Testing Research Software Product Research 76

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.

B2B 64

B2B B2C Product Management Product Manager 64

Mixpanel

JUNE 23, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. It’s about people.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. It’s about people.

B2B 52

B2B User Testing Research Software Product Research 52

ProductCraft

NOVEMBER 7, 2019

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo.

B2B 63

B2B Certifications Enterprise 63

The Product Coalition

JULY 17, 2018

Within B2B, there are nearly always multiple buyer personas to be considered?—?decision-maker, In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In the B2B world your customer is not a name and number that looks the same as any other. The tide is changing on this respect?—?because

B2C 60

B2C B2B User Testing Feedback Software 60

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

airfocus

DECEMBER 2, 2021

Whether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.

B2C 40

B2C Product Management Product Manager B2B 40

Haines-Group

JANUARY 26, 2024

For perspective, streaming services exhibit a wide range of churn rates. Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% for B2B products and 9.7% In fact, one survey indicated that price increases triggered 71% of voluntary churn.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Product Management University

NOVEMBER 17, 2022

That doesn’t mean the vertical approach is the only way or the only right way to bring products to market in B2B, but it’s incredibly refreshing to see organizations that are succeeding with a proven formula for long-term market and product success. We ruled in terms of customer success and sales wins. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Talk

APRIL 5, 2023

Teresa wrote : “When tackling new problems, we each bring our own unique perspective to the situation, based on our past experience with those types of problems. Each person on your team represents a unique set of experiences and thus brings a fresh perspective to the situation.

Engineering 213

Engineering Feedback Software Product Research Technical Review 213

Product Management University

DECEMBER 13, 2022

The technical support team, too, has a unique perspective on the customer. In B2B, usability improvements to a product are always welcome, but there are two things to always keep in mind: Don’t over-feature your product as it can take away from the product experience. Don’t get too consumed with usability enhancements only.

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Userpilot

MAY 14, 2024

Key Types of Customer Behavior Models There are several types of behavior models, each offering a unique perspective on how consumers make decisions. Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. Does it apply to your business?

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

UX Studio

APRIL 11, 2024

Also, it doesn’t solve the initial problem: that the output is pretty standard, somewhat generic and lacking a fresh perspective or approach. This is especially important as designers often need to be aware of multiple inputs, perspectives, and constraints. Image generated with DALL-E 3.

Research Software 77

Research Software Feedback Software Customer Feedback User Testing 77

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. From an operational perspective, while our PoC with our LoRAWAN network went well, we ran into coverage problems. This had much to do with not being able to design for all parameters and constraints.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Product Talk

FEBRUARY 2, 2022

Their unique perspective means they will select different data, attach different meanings to it, make different assumptions, and draw different conclusions. Their perspective is valid and can lead to meaningful product improvements. Engineers will hear different insights during your customer interviews. And this is a good thing.

Product Research 229

Product Research User Testing Engineering Testing 229

Product Innovation Educators

FEBRUARY 19, 2024

Voice of the Customer research means going to customers to deeply understand their perspective on problems we can solve for them. Step one is to recruit three to seven colleagues within your organization who have diverse perspectives on your customers and their pain points. Needs are not solutions. Needs are not solutions.

Research Software 105

Research Software Systems Review User Friction Product Research 105

Sachin Rekhi

APRIL 11, 2023

While I found the book most applicable to the traditional realms of music, writing, and art, I thought Rubin's perspective on where creativity comes from and how one can develop taste equally applicable to product design. Or diving into the product experiences of the fastest growing B2B apps.

B2B 91

B2B Books Reference Information 91

Intercom, Inc.

JANUARY 25, 2023

If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B. “There’s a big discoverability gap in SaaS B2B. Liam: Where does the B2B customer journey come into this? So, B2B is way more aware of how to deliver better experiences, and time to value is tied to that.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. A different perspective if you’re in B2B. Enjoy the B2B Product Manager Magazine October 2019. The post B2B Product Manager Magazine October 2019 appeared first on Proficientz. Want to drive more revenue from existing products?

Magazine 20

Magazine B2B Product Management Product Manager 20

Product Management University

MARCH 25, 2019

It’s a distorted perspective that can sabotage your product management career path because it inhibits your ability to see things from the outside in. Succeeding in B2B product management requires a strong comfort zone around the WHO, WHAT and WHY aspects of the market and the business of the customer. Get certified. Enroll Today.

Product Management 113

Product Management Product Manager Management Management 113

The Product Coalition

MARCH 19, 2023

Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. With that perspective, I claimed that search just happened to be our first product. It also requires an understanding of a much broader perspective than just the product itself.

User Testing 140

User Testing Framework B2B Document 140