Intercom, Inc.

JULY 17, 2021

I signed up for a course run by hair stylists that teaches you how to best care for black, natural hair. I took a course in college with one of my favorite professors. Brand strategy is probably the most interesting thing about marketing. Being able to change the perception of a brand in the mind of a consumer or a business. .

Advertising 211

Advertising Customer Experience User Testing Research Software 211

Alchemer Mobile

APRIL 24, 2018

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? App Name: Venmo. App Name: Duolingo. App Name: DoorDash. App Name: PicsArt Photo Studio. Mobile brands and devices. Venmo comes to mind first, followed by Duolingo and its stunning first-use experience.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Product Innovation Educators

APRIL 19, 2021

The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love. . His name is Josh Linkner. . His name is Josh Linkner. . Just get going.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Intercom, Inc.

APRIL 10, 2018

We’ve outlined our top tips: Add a friendly face to your brand. Of course, it’s not always easy to remain personal and friendly while gathering the information you need. Potential leads should feel supported at every stage of the journey and excited about signing up to your product. It’s about building trust before creating urgency.

Data Visualization 186

Data Visualization Customer Experience User Testing Messaging 186

Product Talk

APRIL 21, 2021

Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. Another one that I see come up a lot is this idea of why all of our voice assistants—we’re talking about Siri , Alexa, Cortana —why they all have female names. But this isn’t the full story.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Mind the Product

APRIL 1, 2020

Of course, it’s impossible not to be thinking about the new world forming before our eyes. I get to talk to a lot of product people in the course of my business so it’s a perfect excuse to rave about it and get people to come along to our next event. In fact, I’ve stopped even doing name tags! Spread the Word.

Product Research 179

Product Research Events Customer Experience User Testing 179

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. Some will require you to put their own order reference, and those orders could be a combination of consumer name, date, and their internal reference. Its one thing to iterate on an existing product. The same is true for API products.

Product Research 134

Product Research User Testing Technical Review Systems Review 134

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

MAY 25, 2021

In light of the specific challenges raised by the pandemic – namely, trying to manage more conversations of greater complexity and with fewer resources – messaging is proving to be the most effective way to strike a balance between great customer experience and business efficiency.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Intercom, Inc.

JANUARY 3, 2020

Of course, there’s no one right way to design a chatbot. When designing chatbots there’s often a strong temptation to give them a name, a face, even a little personality of their own. Things like names, introductions, and first-person pronouns all suggest to the customer that there’s a brain behind these interactions.

Customer Experience 222

Customer Experience Messaging Naming Branding 222

Product Innovation Educators

APRIL 19, 2021

The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love. . His name is Josh Linkner. . His name is Josh Linkner. . Just get going.

User Testing 156

User Testing Product Research Research Software Customer Experience 156

Mind the Product

AUGUST 20, 2019

Of course I love all of our episodes equally – but I wanted to grab a deep cut for my pick. Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case.

Customer Experience 133

Customer Experience Product Research Entertainment User Testing 133

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. Of course, getting featured on a consumer review site is the easier of the options. Now, we are not trying to say that brands should have such control.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. There is no single right choice for a product’s channel strategy.

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity? The goal?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Mind the Product

AUGUST 13, 2019

Traditionally, there are teams/departments that inadvertently stifle innovation (marketing, brand, legal to name just a few). Part of their job is to be risk averse – protecting brand reputation, minimising legal litigation etc. Such courses usually don’t stick. Learn by Doing.

Customer Experience 181

Customer Experience User Testing Research Software Data Visualization 181

Mind the Product

SEPTEMBER 18, 2017

The gifter’s journey may have various entry points and paths, but the two final steps of the funnel would typically be: Once the user chooses the product to be sent as a gift, they enter the recipient’s name and email address and write a personal message. A simple text email is sometimes more effective than a designed and branded one.

Customer Experience 145

Customer Experience User Testing Product Research Customer Feedback 145

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. It takes an email domain name and turns it into 100-plus points of data. Of course, job title matters as well. We would launch a new product every couple months.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Lenny Rachitsky

FEBRUARY 25, 2025

For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola , along with access to the entire 5-year back catalog and a thriving members-only Slack community. The importance and quality of each problem is not important in this first step.

Strategy 120

Strategy Technical Review Product Strategy Product Research 120

Mind the Product

MAY 5, 2017

Whether a quickly drawn sketch, an MVP, physical product, iterative improvements or a brand new feature, all studiously validated with user research and customer development, you roll up your sleeves to make it happen. I have tried to learn to code a few times, but just teaching myself or taking a few short courses, I couldn’t make it stick.

User Testing 160

User Testing Product Research Product Management Product Manager 160

The Product Coalition

JULY 29, 2022

ML is a vast theme and given it has a well-entailed technological aspect and of course, a wide spectrum of industrial benefits, we will cover the topics that are required to have a good grasp of it including its many advantages. So let’s begin with the most obvious question.

Artificial Inteligence 198

Artificial Inteligence Data Visualization Reporting Tools Customer Experience 198

Product Management Lessons from the Trenches

DECEMBER 17, 2018

This applies at web-scale of course, but also can be powerful for intra-organization search as well. One typical application of sentiment analysis is to evaluate people’s feelings in the aggregate about a brand or product (e.g., Named Entity Extraction?—?identifying from social media posts or survey responses)?—?in

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding. btrax mood board.

User Testing 105

User Testing Research Software Branding Workshop 105

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. This, of course, has all types of anthropological effects.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Lenny Rachitsky

JUNE 24, 2025

For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now You’re probably hearing a lot of AI jargon, and you probably sort of know what some of it means. That’s why the name includes the word “language.” but not really.

Artificial Inteligence 133

Artificial Inteligence Data Visualization ChatGPT Research Software 133

Mind the Product

OCTOBER 11, 2019

Put simply, you should ask your customers these three questions to understand more about them: If {Your Product Name} did not exist tomorrow, will you be unhappy, somewhat unhappy, or not disappointed? What primary benefit do you receive from {Your Product Name}? What product will you start using as an alternative? Conclusion.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Mind the Product

OCTOBER 17, 2019

Their friendship has continued to flourish, over a love of food and of course, delicious traditional Bengali dishes. That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead.

User Testing 119

User Testing Product Research Research Software Feedback Software 119

Intercom, Inc.

JANUARY 16, 2020

John: Why the switch of name from RealtimeBoard to Miro? We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. John: And of course when miro.com is available, I suppose that also helps if you’re thinking about changing the name.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Alchemer Mobile

JUNE 9, 2020

My name is Robi Ganguly and I am the CEO and co-founder of Apptentive. Apptentive is a nine-year-old company that works with large consumer brands , companies like Viacom, and Starbucks, and The Economist, and Disney, and hundreds of others to collect customer feedback to give a voice to their customers. Transcript.

User Testing 182

User Testing Feedback Software Customer Feedback Data Visualization 182

Product Talk

JANUARY 24, 2024

Hi <name> My name is Jess and I’m a UX Researcher based in Melbourne. When doing discovery for a brand-new product, you will need to start somewhere, but be open to the fact that as you start speaking with people, your ideal profile may change.

Research Software 307

Research Software Feedback Software User Testing Customer Experience 307

Intercom, Inc.

AUGUST 1, 2019

Tara: You’ve been breaking all the typical timelines for growth, incredible name recognition, marketing tactics that span some traditional partnerships, to very disruptive formats in really visible ways. How have you been able to grow your brand and build the word of mouth momentum? We had some big names.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

freshtrax

JUNE 16, 2021

An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow.

User Testing 111

User Testing Customer Experience Research Software Inbound 111

UX Planet

JUNE 23, 2025

Of course, creative flair comes in handy, but much of what makes an interface intuitive, inclusive, and visually pleasing can absolutely be learned. In our example, the letter spacing of the person’s name is decreased to improve aesthetics. Not by artistic genius or gut instinct, but by straightforward guidelines.

Vision 93

Vision Differentiation Article Books 93

Intercom, Inc.

AUGUST 13, 2019

It’s from a 1962 report published by a man named Douglas Engelbart. The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog. Modern software is obsessed with tools. It drove him, and in turn influenced untold others. Consider kaizen.

Reporting Tools 223

Reporting Tools Research Software Feedback Software Weak Development Team 223

Usersnap

JULY 9, 2020

Moving customers from Intelectual loyalty to emotional loyalty is the name of the game in customer success. Employee experience is crucial, and having a culture vision statement can help “stop the bleeding” and set the right course. In 2020, brands have figured out channel acquisition. Arti Patel. Jeff Bezos. Kasia Szokalska.

Customer Experience 145

Customer Experience Customer Feedback User Testing Onboarding KPIs 145