Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. JustGiving was a well-known brand, but firmly associated with registered charities. And for that, we needed a new name… Output of one naming brainstorm.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Product Talk

OCTOBER 2, 2024

Leading brands like AirFrance/KLM, BMW, Matternet, Liberty Global, Mercedes-Benz, BraveHeart, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences. HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Product Talk

MARCH 30, 2016

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. Let’s try a little exercise. We all do it. – Tweet This. Still skeptical?

User Testing 243

User Testing Customer Experience Customer Feedback Product Research 243

The Product Coalition

OCTOBER 21, 2020

The AIDA acronym represents the four progressive stages in this model for A ttention, I nterest, D esire, and A ction that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made. Reciprocity?—?this

Data Visualization 168

Data Visualization Analytic Tools User Testing Construction 168

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Next, cluster related problems into broader themes, and give each theme a relatively short and pithy name.

Strategy 113

Strategy Technical Review Product Strategy Product Research 113

UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 98

Wireless Travel Branding Differentiation 98

Mind the Product

APRIL 3, 2020

From choosing the seat that gives us the greatest feeling of power in a meeting to breathing exercises and how to imbue everyday items with feelings of confidence. Seeing happy product people like Marius, Sireen, and Guido to name just a few, really meant the world to us.” ” Our Content put the Spotlight on AsiaPac.

Product Research 242

Product Research Customer Experience Events User Testing 242

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. ” It really caught my attention because those are the incredible employees working for these great brands who bring experiences to life that truly impact people.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Modus Create

OCTOBER 19, 2022

And through that team-building exercise, I found an innovation partner to help me disrupt this industry. I can’t name many D2C brands that are making money. Trying to build brand relevance alone and then converting people on your website is enormously expensive. When is innovation ready for prime time?

Customer Experience 98

Customer Experience Magazine Branding User Experience 98

Intercom, Inc.

SEPTEMBER 19, 2019

Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io For Steli, soldiering through difficulty is the crucial muscle to exercise when feeling down and out. There were a couple of reasons why we kept negotiating for that domain name and tried to buy it.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Sachin Rekhi

MARCH 1, 2020

In doing so, I decided to take on a brand new writing project, entitled LettersToZoe.com , where I share all the life lessons I hope to pass on to Zoe on living a happy and meaningful life. At times I've sat down and done brainstorming exercises to come up with essay ideas for both SachinRekhi.com and LettersToZoe.com. Types of essays.

Data Visualization 198

Data Visualization User Testing Customer Feedback Software Review 198

Userpilot

SEPTEMBER 9, 2021

Here's a sobering truth: an attractive welcome page design can sometimes be the difference between a customer quitting your app on Day 1 or becoming a long-term brand advocate. The content of your welcome page should greet the user by name, introduce your business, outline the next steps, and feature a picture of one of your team.

Software Review 98

Software Review Customer Experience User Testing Technical Review 98

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

AUGUST 13, 2019

Now I give you some simple technology – just wood pulp, graphite, and maybe some paper to go with it – and repeat the exercise. It’s from a 1962 report published by a man named Douglas Engelbart. But if I ask you for 873 x 42 you’re likely to be stumped. You’ll have the answer in a minute. It’s expanded your intellectual capabilities.

Reporting Tools 223

Reporting Tools Research Software Feedback Software Weak Development Team 223

Mixpanel

DECEMBER 3, 2020

In a world rife with product parity and seemingly unending consumer choice, what separates the great brands from the good ones? Brands winning the war of experience are bringing in 5.7 With so much at stake, brands must maximize the value inside their data and leverage the full power of their growth stack. Customer experience.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Research Software 111

Intercom, Inc.

JULY 23, 2020

Here in the United States, you can go to Whole Foods, you can go to the ketchup section, and there are probably 20 to 30 brands depending on the size of the store. The way that’s crystallized is in a brand new version of the product that [we started] in beta with 600 of our largest customers. What features does it have?

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Product Talk

APRIL 17, 2024

That was a good exercise and that was learning number one: Breaking it down into its smallest pieces and aligning on something and learning together as a team, I think unblocked a lot. I’m also wondering if you can really find a hard line between opportunity space, vision, and strategy because a problem—let me name one.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

AUGUST 30, 2024

User account information (email, name, contact details). By owning your data, you can exercise greater control over how it’s stored and used. This data can highlight what your customers love about your product, areas where they face challenges, and how they perceive your brand. Purchase history and transaction data.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Embedded Analytics 105

Sachin Rekhi

AUGUST 15, 2016

Others suggest a brand new product area that LinkedIn should add to it's offering. I’ll usually get into a discussion of how they would evaluate prioritizing this feature suggestion against the existing LinkedIn roadmap to understand how they think through a prioritization exercise. Can you describe LinkedIn's business model?

Product Research 104

Product Research User Testing Product Management Product Manager 104

Usersnap

APRIL 12, 2019

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Namely, researchers can read and record total body language, not just what a laptop or phone cam portrays.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Intercom, Inc.

NOVEMBER 17, 2021

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Some brands rely on emoji a lot in their marketing, and customers will expect that kind of somewhat lighter, more modern style.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userzoom

MAY 29, 2019

Welcome to a brand new series where we introduce you to the people behind UserZoom. It’s an exercise in eating-our-own-dogfood/drinking-our-own-champagne (delete whichever turns your stomach least), which we’ll document more fully in our forthcoming series on The UX of UserZoom. Name: Becky Wright.

User Testing 107

User Testing Research Software Product Research Customer Experience 107

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

JUNE 11, 2024

On the other hand, customer journey maps visualize the end-to-end experience of a customer across various brand touchpoints. However, a touchpoint in a customer journey map means every moment a customer interacts with or becomes aware of your brand — e.g., advertisements, customer support, or at checkout. Definitions. Source: Figma.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

FEBRUARY 2, 2022

As the name suggests, apps use onboarding screens like this to greet new users to their platform. That will cement your brand image in your user’s mind as friendly and approachable. That will cement your brand image in your user’s mind as friendly and approachable. Normally, this will be a product tour of some kind.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Customer Experience 98

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Usersnap

JULY 16, 2021

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Namely, researchers can read and record total body language, not just what a laptop or phone cam portrays.

User Testing 84

User Testing Research Software Customer Feedback Product Research 84

Userpilot

SEPTEMBER 23, 2021

As the name suggests, this is where you welcome your new users to your product. Classically, welcome screens consist of four elements: Greeting the new user by their first name. Agencies who post on behalf of multiple brands. Write to the user by their first name. Other tools are code-free in name only.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. That’s a great exercise to come up with analogies for your company.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Focus on why your audience should choose you over your competitors and build a strong brand. Name recognition. Of course, wasting money on an unwanted venture is the worst-case scenario. Effectiveness.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. User experience , on the other hand, focuses on overall customer satisfaction when interacting with the brand.

User Testing 97

User Testing Customer Experience Product Research User Experience 97

nulab

JANUARY 26, 2022

The Think Big stage should be a rapid-fire exercise where you list ambitions that have been on your mind for a while. What comes to mind when people hear our brand name? The BSQ method stands for Big, Small, Quick , and its purpose is to help you define a goal and drive momentum as rapidly as possible.

Data Visualization 94

Data Visualization Travel Customer Experience Analytic Tools 94

Userpilot

JANUARY 25, 2021

The persona is much more focused on goals and pain points collected during user journey mapping exercises, in-app surveys, and interviews ( which is what we will be focusing on in this article ). If you don’t-still ok, you can use this exercise to think about what the ideal user’s behavior would be. Use an image of the persona.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

UX Planet

MAY 3, 2024

I’ve written in the past on the topic of Job Interviews , and my focus then was on some key recommendations for both applicants and employers, and how can both sides get the best out of this exercise. He then proceeded to ask me about salary expectations, namely if they had differed since we had last spoken. Document everything.

Research Software 98

Research Software Product Research Document Positioning 98

Intercom, Inc.

SEPTEMBER 15, 2021

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. We get a conference room, and there are whiteboards and all of this, but this is not a marketing exercise.

User Testing 205

User Testing Technical Review Books Customer Experience 205