Business of Software Conference

JANUARY 24, 2025

In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe. Because its not your typical conference. Sara will show how companies that tap into emotions like Sloth (Uber Eats) or Greed (Amazon) achieve strong market positions. Why the best?

Customer Feedback

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

Positioning

Product Innovation Educators

OCTOBER 27, 2017

Join me at the annual PDMA conference, Chicago Nov 12-15. Product management starts with positioning, not with product. This means we begin with product positioning… [link]. Rituals associated with a product creates differentiation. Five educational tracks and 30+ sessions. Read more at [link].

User Testing

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends.

Product Research

Product Innovation Educators

FEBRUARY 20, 2023

PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. For example, yesterday at the conference, Hershey brought a huge table of chocolate.

User Testing

Roman Pichler

OCTOBER 2, 2018

Do the metrics show a positive, flat, or negative trend? Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends. Reviewing their products will tell you if your product is still sufficiently differentiated. What conclusions can you draw from the analysis?

Product Strategy

Mind the Product

DECEMBER 24, 2019

For starters, we debuted not one but two new conferences – MTP Engage Manchester and #mtpcon Singapore. Our Singapore conference was also the catalyst for another new initiative this year, #mtpontour. Both of these exciting launches came in response to growing demand and got off to flying starts. Worldwide Celebrations.

Travel

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Positioning

Userpilot

AUGUST 14, 2024

What does the conference have to offer this year? Userpilot Product Drive is an annual conference for product folks organized by Userpilot. The conference covers topics like product-led growth , product analytics, and AI in product management , focusing on both tactical and strategic aspects of product development.

Data Visualization

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty. Product-led blog content.

Advertising

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition. Such insights are invaluable.

User Testing

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates. A good place to start is by creating user personas.

Messaging

Userpilot

AUGUST 3, 2022

A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. The positioning strategy highlights your brand’s favorable position compared to the competition in concrete terms.

Research Software

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. Your product marketing is so on point – the way you’ve been able to facilitate this self-serve and onboarding journey that is relatively frictionless, and the way that you position yourselves in the broader market.

Feedback Software

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate.

Data Visualization

ProductPlan

SEPTEMBER 15, 2020

Like a Rolodex, there’s no priority given to the contacts we care about and those of random folks we met at a conference twelve years ago or maybe worked with at one point… We can’t remember despite its core function as a way to see who works where and whom we might know at a particular company. Carlos Gonzalez de Villaumbrosia. Matt Bilotti.

Leadership

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Look into holistic positive changes–try to uncover if the design team has contributed to an increase in sales, competitiveness, or brand loyalty in qualitative stories as well.

User Testing

Product Talk

APRIL 17, 2024

My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. This is something that is not super easy in my position, but something I would encourage every product leader to do. Keep in mind: We’re really a mature team.

Product Research

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing

ProductPlan

MARCH 5, 2021

This mid-level product role is like the associate-level product manager position. When are you ready to move from Product Manager to a senior position? Senior product managers are well-positioned to move on to a director-level role if they accomplish two things. Formulate pricing and competitive positioning for each product.

User Testing

Userpilot

SEPTEMBER 14, 2022

Write a positioning statement- how is your product different? Write a positioning statement. Your product positioning statement ties in with this strategy and should summarize your product, who it’s for, and what needs it satisfies. Also, focus on what differentiates your product in the market.

Product Research

Business of Software Conference

SEPTEMBER 1, 2022

Enterprise pricing does not always mean a radically different product at first but a differentiated product with different levels of service, customization, integration and capability had to be built to meet the demands of the new customer base. Positioning. Will they be prepared to pay more? Sales Processes.

Enterprise

Sachin Rekhi

AUGUST 16, 2015

This advice sounds so simple and so obvious, yet I see way too many product and design teams spending significant iteration time within their four walls holed up in conference rooms debating the merits of various strategies, features, and design decisions with limited direct customer input. The Solution.

User Testing

Business of Software Conference

SEPTEMBER 1, 2023

Monday 2 October Mayor Baldwin Mayor Baldwin will welcome Business of Software Conference to Raleigh on behalf of the city. In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”

Data Visualization

Business of Software Conference

NOVEMBER 26, 2018

One of the themes that emerged over the course of the conference was the importance of understanding the needs of customers and the metrics you can use to better understand and act on their real, rather than stated, needs. We’ve used NPS to gather evaluation data for the conference for a seven years. pic.twitter.com/cBzVvt2Rtx.

User Testing

ProductPlan

JUNE 6, 2023

Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit. Considerations A potential challenge comes in gathering a full calculation of the costs incurred by sales and marketing.

Product Management

Gainsight

JUNE 11, 2021

Major Takeaways: You can’t help others if you’re not in a position to help yourself. Nils shares what this word is and how, if you use it, will put you in a tremendous position of authority. You must ensure that the differentiation is clear. This session was led by Violaine Yziquel, Sr.

Reporting Tools

Business of Software Conference

AUGUST 10, 2023

He had hired Kyle Bazzy and Derik Sutton into sales and marketing roles and he felt the work they had done could offer significant differentiation in the market. The Results Autobooks started seeing positive results within 3 months of the new plan being put in place and have gone from 17 financial institutions under contract to close to 1500.

White Paper

ProductPlan

MARCH 5, 2021

This mid-level product role is like the associate-level product manager position. When are you ready to move from Product Manager to a senior position? Senior product managers are well-positioned to move on to a director-level role if they accomplish two things. Formulate pricing and competitive positioning for each product.

User Testing

Under 10 Consulting

DECEMBER 28, 2019

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Learn the key capabilities, particularly those that are competitive differentiators. Which positioning technique is used, if any?

Technical Review

Intercom, Inc.

JANUARY 18, 2023

He was tutoring online when I was staying with him, and we realized that education content hadn’t been re-imagined for the video conference classroom. That’s where, I think, Otus is uniquely positioned. He went to Sorbonne, which, in practical terms, means you end up being an English-as-a-second-language teacher.

Feedback Software

Mironov Consulting

NOVEMBER 15, 2023

  Every customer conference and AMA starts with questions about AI.    The hope is for positive press coverage but few serious end users.   Stories range from “20 ways you can use ChatGPT to make your work easier” to “here’s how AI will end civilization as we know it.”

Data Visualization

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? There’s more competition than ever. Focus on customer experience.

Customer Experience

Business of Software Conference

JULY 7, 2021

Remember, your sales team and your product sit in a unique position. 27th & 29th September BoS Conference: Fall 2021 , online with multiple speakers. Treat all the ideas, principles, methods and tools as a useful starting point or a framework for thinking about your biggest sales challenges.

Research Software

Business of Software Conference

JUNE 1, 2023

In today’s highly competitive landscape, providing exceptional customer experiences has become a key differentiator. One of the most effective ways to enhance customer experiences is by focusing on the little touches that can elevate enjoyment and leave a lasting positive impression. Unsubscribe any time.

Customer Experience