Product Innovation Educators
DECEMBER 2, 2024
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. By the time we launch, the market may have moved on from the problem we originally set out to solve.
The Product Guy
NOVEMBER 5, 2024
As product managers, we often focus on the development and success of the products we bring to market. Open doors to new opportunities, such as speaking engagements, leadership roles, or consulting work. But there’s another product that deserves just as much attention— you.
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Product Innovation Educators
MARCH 3, 2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Product Innovation Educators
JANUARY 6, 2025
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
The Product Guy
JANUARY 17, 2025
Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Creativity: Bringing unique ideas and solutions to the table.
Product Innovation Educators
SEPTEMBER 2, 2024
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Consulting customers throughout the product development process enables businesses to focus on the features that matter. Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. How to assess customer value.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
And, we know how to plan to discover a market (discovery). Join Johanna Rothman, author and consultant, to consider these options for your products and organizations: How to use the idea of working to create change rather than manage change in planning. Many of us are accustomed to planning for either discovery or delivery.
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