Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s where I figured out the number one rule of product positioning.

Positioning 147

Positioning Research Software Healthcare Demo 147

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Provide routine feedback to product management on market needs.

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? Start early.

Marketing 156

Marketing User Testing Research Software Product Research 156

Roman Pichler

NOVEMBER 6, 2023

The opposite is also true: I’ve seen product people who were excellent at product management, had amazing market insights and great product ideas, but underachieved, as they lacked the right leadership skills. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position.

Leadership 317

Leadership Customer Feedback Construction User Testing 317

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Marketing 52

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

SEPTEMBER 10, 2016

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. Each week we highlight some of the recently posted openings.

Customer Experience 218

Customer Experience Product Management Product Manager Management 218

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

OCTOBER 19, 2020

You can be a great brainstorming resource to help Marketing or a naming consulting. . Suggestive —your name suggests what your product is; the name doesn’t have to be descriptive, just suggestive of a positive brand experience. You can be a great brainstorming resource to help Marketing or a naming consulting. .

Naming 307

Naming Branding Customer Experience Consulting 307

Product Management University

NOVEMBER 29, 2023

To all of you product marketers out there, you totally understand this situation! When it comes to positioning value, sometimes the simplest things are the hardest to say. A good friend of mine is leaving his corporate job and going out on his own as a consultant with an amazing track record of success. They’re too fluffy.

Positioning 100

Positioning Workshop Messaging Consulting 100

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Innovation Educators

JANUARY 3, 2022

These include roles at Motorola and AT&T along with dozens of companies as an innovation and product development consultant. One of the big differences between MAHD and Scrum is the onramp, which is a set of five interactive, collaborative activities between marketing and R&D. Click here to download the Action Guide.

Agile 290

Agile Development Feedback Software Customer Experience 290

The Product Coalition

SEPTEMBER 23, 2022

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

Analytic Tools 148

Analytic Tools Feedback Software Data Visualization Marketing 148

Intercom, Inc.

MARCH 3, 2022

A growth marketer at heart with a background in mathematics, Ramli’s interest in onboarding experiences was piqued as a young consultant driving trial signups. I started in mathematics and got into programming, I did a startup, and one of the failures was around marketing. Then, I started consulting.

Customer Experience 157

Customer Experience User Testing Marketing Data Visualization 157

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Product Innovation Educators

JULY 8, 2024

It guides your decisions, helps you prioritize features, and positions your product in the market. Lower Floors: Functional and Operational Strategies At the ground level, we have strategies for different departments (like marketing or HR) and day-to-day operations. They need to line up with the corporate strategy above.

Strategy 310

Strategy Product Management Product Manager Management 310

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. He’s now a consultant, speaker and writer. Part of the role of a product manager is to discover and help build products that have a high market impact. Three Types of Launch. These are very rare.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Product Innovation Educators

AUGUST 10, 2020

Greg is the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Emphasizing profitability as the primary criterion in requirements prioritization processes positively impacts performance.

Weak Development Team 227

Weak Development Team Product Research Reporting Tools Data Visualization 227

Alchemer Mobile

JANUARY 26, 2021

Individual mobile customer goals may align with what you’ve used for your traditional marketing funnel, or they might be different. Capturing emotion data gives product and marketing leaders a holistic view of their customer base, down to the individual level. Understand emotion behind customer actions.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

UX Planet

MAY 27, 2025

Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. They blame weak conversions or shrinking loyalty on branding or marketing missteps.

Finance 99

Finance Research Software Feedback Software Analytic Tools 99

The Product Guy

MAY 30, 2019

Indeed the relevant decision-makers, influencers and domain experts should be involved, informed and consulted, as appropriate. Or we may indeed observe that we are not explaining our proposition anywhere in stores or through any marketing. In tomorrow’s market? What other trends may we want to position our product along?

User Testing 384

User Testing Product Research Customer Experience Data Visualization 384

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. Get in touch with us here for a free consultation on your project. If the founder or product manager has a vision that is based on an interesting idea but isn’t based in data or evidence about what’s going on in the market, it’s probably doomed to fail.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. Fourth step is speaking with customers, running experiments and/or using existing customer/product/market data to validate/invalidate hypotheses. About Rashid Manzar.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Alchemer Mobile

NOVEMBER 10, 2022

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. A global consulting firm built for the 2020s, Kin + Carta helps make the journey to becoming a digital business as profitable, tangible and sustainable as possible. Watch the full video here. Kin + Carta.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

NOVEMBER 23, 2021

For me, this great entrepreneurial adventure was an exposure to ‘yes if’ consulting as a more useful format than ‘no because’ … ‘Yes if’ was the language of an enabler, pointing to what needed to be done to make the possible plausible. Yes, if we use an existing marketing channel to promote them. If” is positive, but realistic.

Customer Experience 197

Customer Experience Positioning Banking Reference 197

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. He is a well-known product management trainer, consultant, and speaker.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 126

User Testing Startups Product Research Testing 126

Mind the Product

OCTOBER 6, 2020

When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brainmates in Sydney) and Colin Pal (product consultant and ex-Chief Product Officer, Caterspot in Kuala Lumpur). It might have implications for how that product is positioned in the market.

Customer Experience 172

Customer Experience Government Consulting Dashboard 172