Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. It’s a free course that gives you everything you need to stand out from the crowd.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

FEBRUARY 6, 2019

Following a significant project to better define our target customer segments, we now have clear, differentiated goals for each of those segments – as well as a deeper understanding of each segment’s needs and behaviors – to align our marketing strategy and activities around. Get super targeted with your messaging.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Mind the Product

OCTOBER 11, 2019

The maturity of your market plays a huge role in determining your product’s messaging. Differentiation becomes all the more important when products and services are indistinguishable — this is a process that begins with a story. How do you differentiate a soap’s messaging? Step 3: Determine the Market’s Maturity.

Positioning 150

Positioning User Testing Product Research Data Visualization 150

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. Conversational support is the modern way to provide efficient, personal support at scale via messaging-based, context-rich interactions.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Mind the Product

SEPTEMBER 2, 2019

These customers tend to be experts, and while their feedback and response to messaging can be valuable, they typically are a smaller segment of the market, not the mainstream buyer. This type of bias can lead to overly complicated products or messaging that is overly nuanced. Existing Customer Bias.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Product Management University

MARCH 30, 2023

Personas are important when crafting the product messaging because it’s aimed at one or more stakeholders. Vertical industry segmentation allows you to tie the stakeholder messaging to strategic issues that are prevalent in each industry segment. Where Does Vertical Market Segmentation Come In?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

SEPTEMBER 4, 2023

Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. That’s a pretty powerful message with a ton of strategic implications when you weave the customer’s industry and business context into the message. Marketing products individually only dilutes that message.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mind the Product

AUGUST 1, 2019

Of course, product teams need to develop and ship new features. Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. The Downside of Feature FOMO.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Mind the Product

DECEMBER 19, 2018

Differentiating between tasks like this can help you make better decisions because you tackle the two sides very differently. Of course, getting there can be a challenge – some managers are tougher to communicate with than others. Prioritizing work within a project: How efficiently you can execute a project.

Product Management 175

Product Management Product Manager Management Management 175

Intercom, Inc.

AUGUST 17, 2021

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Using clever features like outbound messages , banners , product tours , and more, you can provide customers with the help they need before they have to contact your team.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations.

Product Management 22

Product Management Product Manager B2B Management 22

The Product Coalition

JULY 13, 2021

Horses for Courses A different notification layout for each content type in the app can work wonders. You can either have a different channel name or a key-value pair to differentiate. WhatsApp uses it for displaying messages and provides an option to reply as well. This, in turn, would increase the CTR and so the KPIs.

Customer Experience 158

Customer Experience User Testing Advertising Naming 158

Product Management University

AUGUST 13, 2019

The prefect complement is a product marketing function that’s structured to create and communicate value messages that engage decision-makers and influencers in meaningful dialogues. The company story may be strong but it falls flat quickly when too many fragmented product messages don’t connect the dots to a common value theme.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Amplitude

FEBRUARY 1, 2021

A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Your product positioning should focus on what differentiates your product from those competing products or services. Choose Post-launch KPIs That Gauge Product Usage.

Product launches 111

Product launches Strategy User Testing Product Research 111

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. Our sales numbers backed it up!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

UX Planet

FEBRUARY 6, 2025

How toApply: In Branding/Marketing: Reference cultural touchstones, popular nostalgia or personalized messages for specific audience segments. In Product Packaging: Integrate a hidden message or amusing detail that rewards closer inspection. Of course, high-fidelity wireframes are a critical tool in product development.

Banking 77

Banking Data Visualization Customer Experience Feedback Software 77

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Talk

FEBRUARY 8, 2023

They decided to differentiate between meditators (who have learned Isha’s core meditation practice) and non-meditators (who have not). Matt points out that Qualaroo is just one solution and you can present users with an in-app message through many different products (as you’ve seen in this blog post!).

Research Software 265

Research Software Feedback Software Analytic Tools Customer Communications 265

UX Planet

FEBRUARY 22, 2024

This can reveal gaps in the market and opportunities for differentiation. Prioritize Jobs and Pain Points Determine which jobs are most critical and underserved in the market, thereby identifying where there is the greatest opportunity for innovation and differentiation. Top Things to Know About UX Competitive Analysis 3.

Product Research 111

Product Research User Testing User Friction Customer Feedback 111

BrainMates

NOVEMBER 1, 2021

Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers. Failure Point #3 – No clear differentiation in the market. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

MARCH 29, 2024

This leads to improved brand awareness and differentiation from other brands. Differentiation : Inventive and engaging experiences help you stand out from the competition by showcasing your brand personality and values in a unique and memorable way. This will enable you to tailor your messaging to their specific needs.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 111

Product Research Positioning Customer Experience Research Software 111

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Cut anything that doesn’t contribute to that message. Rehearse Your Script.

Demo 130

Demo B2B User Friction Customer Experience 130

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. John : Of course, the venture was Rude Baguette, which itself was quite a bit of a brand statement, wasn’t it? John: Of course, now you’re over at MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Product Management University

SEPTEMBER 24, 2019

Your products and services do so many great things and you feel compelled to cram all ten pounds of greatness into a five-pound value story where the real message gets lost. 1. “It’s Impossible to Differentiate Every Product.”. COURSE INFORMATION & REGISTRATION. The easiest way out of this trap is to just be the customer.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Innovation Educators

MARCH 4, 2025

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. The speed and efficiency of AI analysis makes it a highly agile tool for course correction. As Carmel pointed out, the frequency with which a need is mentioned doesn’t necessarily correlate with its importance.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. The parity product market is driven by price differentiation.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Mind the Product

DECEMBER 24, 2019

Of course, we’ve been travelling to and through the AsiaPac region regularly over the past few years and have always been astonished by how big the market opportunity is – and how quickly the product community is growing and maturing to meet that opportunity. We couldn’t hold back the excitement !

Travel 152

Travel Agile Download Framework 152

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. But really talk to people about voice as a differentiator, as an opportunity for this brand to stand out. And part of it is, “Look, you guys should agree on voice upfront.”

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

Messaging 40

Messaging User Testing Feedback Software Customer Feedback 40

Product Management Lessons from the Trenches

DECEMBER 17, 2018

whether spoken by a person or written in a document or message?—?and This applies at web-scale of course, but also can be powerful for intra-organization search as well. Conclusion Natural Language Processing is a set of powerful tools that can help your company exceed customer expectations and differentiate from your competitors.

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Users have rising expectations for premium-grade messaging software, similar to the apps they use every day: Whatsapp, Messages, and Slack. And, as we built, we continuously referred back to it, to ensure we hadn’t veered off course.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Practical advice on whether to highlight AI as a core differentiator in your value proposition. Strategies for translating positioning and messaging into an effective homepage.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The box is metaphorical of course; your product may not come in a box. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible?

User Testing 78

User Testing Product Research Differentiation Construction 78

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118