Product Management University

OCTOBER 7, 2019

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Request this course onsite for your team. Proper sentence structure is no longer required.

Positioning 100

Positioning Differentiation Product Management Product Manager 100

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Turning a sales objection into a unique differentiator. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. billion in annualrevenue. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 111

Product Research Positioning Customer Experience Research Software 111

Roman Pichler

MAY 13, 2024

While I do recommend that you schedule the reviews well in advance, you should, of course, not wait for the next review if there are new developments that need to be urgently discussed. Does the data show positive, flat, or negative trends? What’s more, a collaborative approach helps you create alignment and secure buy-in.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Lenny Rachitsky

OCTOBER 22, 2024

Subscribe now For more: Lenny and Friends Summit | Hire your next product leader | Top Maven courses | Lennybot | Podcast | Swag I’m thrilled to share part two of the Lenny’s Newsletter Compensation survey results.

Data Visualization 134

Data Visualization Product Management Product Manager Product Research 134

Roman Pichler

OCTOBER 2, 2018

Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated. It is therefore important that you regularly assess if your strategy is still working: Review the product performance using the appropriate key performance indicators.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Mind the Product

JULY 16, 2019

Of course, coming up with an answer will involve a brief discussion among the team. I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Of course, you should definitely keep an eye on the time.

Feedback Software 182

Feedback Software Differentiation Agile Positioning 182

Product Management University

SEPTEMBER 4, 2023

In the simplest terms, portfolio marketing is a set of business practices for positioning and marketing the strategic customer value of your portfolio to chosen market segments with supporting practices that integrate the marketing of individual products. What is Portfolio Marketing? Here’s the other thing. Here’s why.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. Make your product positioning conversational and your sales narratives are done!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Like players at each position on any sports team, every product has a role. Here’s an example. It’s all about the company winning in its chosen markets year in and year out.

Product Management 246

Product Management Product Manager White Paper Vision 246

UX Planet

FEBRUARY 6, 2025

Dopamine Design Principles Within the broader field of neuromarketing, Dopamine Design focuses on shaping touchpointssuch as visuals, micro-interactions, feedback loops, and gamified elementsto elicit positive emotional responses. Of course, high-fidelity wireframes are a critical tool in product development.

Banking 80

Banking Data Visualization Feedback Software Customer Experience 80

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities. Product positioning should not be rushed. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Product Innovation Educators

FEBRUARY 20, 2023

If we’re not aligned on the customer, of course we’re going to have disagreements about features and prioritization. We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Roman Pichler

MAY 10, 2016

While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. While minimum viable products and features did help me write my book, they are no silver bullets, of course.

Books 165

Books Product Research Feedback Software Workshop 165

Mind the Product

JANUARY 17, 2018

For example, if they are building an online education platform, they may define the ideal key behavior in concrete terms like, “Add online course schedule to their calendar, right after signing up for the course” or “Get to min 30 or 40 in their first online course.”. It does not mean the user has succeeded in obtaining value.

Data Visualization 160

Data Visualization Product Management Product Manager User Testing 160

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Of course you always have to take an eye on the employees you have, their skills and a realistic hiring policy based on the actual job market.

Product Management 155

Product Management Product Manager Differentiation Agile 155

The Product Coalition

OCTOBER 4, 2022

Their goal is to generate positive feelings about the product, whether the form factor, the packaging, or the unboxing experience. Details can equal differentiators. So spend the time and, of course, never add ‘batteries not included to your box. Back to my Christmas gift. Or velocity over value.

User Testing 177

User Testing Product Research Customer Experience Customer Feedback 177

Product Management University

MARCH 30, 2023

Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. The solution providers that truly have differentiating value built into their products are extremely good at this part. Check out Product Marketing Courses from Product Management University.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Intercom, Inc.

JUNE 8, 2021

What became clear over the course of this research is that conversational support isn’t the “future of support” – it’s the present. and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate. Conversational support positively impacts your whole business.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

AUGUST 22, 2024

Positioning vs Differentiation: How to find your ideal Product Positioning : This webinar focuses on how product positioning can be a winning strategy in a crowded market and how you can use tools like Perceptual Mapping to find your ideal product positioning. The course costs US$249. It’s priced at US$199.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Nulab

SEPTEMBER 22, 2021

Of course, wasting money on an unwanted venture is the worst-case scenario. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Product Management University

FEBRUARY 14, 2017

And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. appeared first on Proficientz.

Positioning 100

Positioning Differentiation Document Reference 100

Product Management University

SEPTEMBER 18, 2024

Of course, every product company wants users to love their products—no surprise there. Your products also need to improve job performance in a way that positively impacts the department’s operational priorities. But especially in the B2B/B2B2C space, we often forget about other important parts of the equation.

Framework 130

Framework User Friction Customer Experience Product Research 130

Intercom, Inc.

JULY 25, 2019

Let’s say we found, “Hey, three projects all went off course.” Or is it like, “Hey, if this is a consistent pattern then we need to make sure no one ever repeats, we’ll have a principle about the positive behavior that we want.” There’s a value around being optimistic and positive. ” Is that what you mean?

Research Software 209

Research Software Feedback Software Product Research User Testing 209

The Product Bistro

DECEMBER 28, 2018

Of course, this began as a discussion by techies (the main audience on Slashdot) lamenting that Apple eschews the entry level of the smartphone business, and that they should build a cheaper iPhone to go head to head against the ZTE, and other low end Chinese made phones. Swinging back to smartphones. Final note.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Talk

SEPTEMBER 20, 2023

There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways. It was sort of the standard out-of-the-box tool,” he says.

Data Visualization 328

Data Visualization Analytic Tools Research Software Product Research 328

Product Management University

AUGUST 13, 2019

Unless you’re an early stage startup, your product positioning is well documented. The goal of structuring product marketing along segment lines is to differentiate your value at a higher level that speaks to the strategic aspirations of decision-makers. A product structure alone will never get you there.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. This certainly avoids promoting the wrong description to prospective candidates.

Advertising 167

Advertising Customer Experience Technical Review Agile 167

Alchemer Mobile

NOVEMBER 27, 2022

But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . Maintain a positive rating for an easy win!

Research Software 147

Research Software User Testing Download Customer Experience 147

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

Product launches 111

Product launches Strategy User Testing Product Research 111