Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

MARCH 19, 2023

Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. But understanding these levels and knowing what to expect can help you identify where you are at and which skills you need to develop to operate effectively at the next level. Are you up for the challenge?

User Testing 140

User Testing Framework B2B Document 140

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 164

User Testing Customer Experience Customer Feedback Product Strategy 164

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

Certifications 105

Certifications Customer Experience Artificial Inteligence Product Management 105

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level — and this time use it with the entire management team. One of the things I say about it is that strategy starts with the goals.

Leadership 103

Leadership Strategy User Testing Product Strategy 103

The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. In fact, we didn’t even have to want.

Feedback Software 153

Feedback Software Demo Data Visualization User Testing 153

Gainsight

JULY 12, 2023

Your primary responsibility will be to develop and implement scalable processes, programs, and initiatives that enhance customer satisfaction, retention, and expansion. Develop and execute strategies to optimize the customer success journey, ensuring a seamless and delightful experience for our customers.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

DECEMBER 10, 2023

Are we targeting the same ICP for new revenue or are we actually developing a new market segment? For example, marketing, finance, sales, customer success, and the CEO each have their own worldview based on what they see and what they can’t see from where they stand. It’s only when you break it down that it gets interesting.

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 137

Strategy Product Management Product Manager Management 137

The Product Coalition

JULY 18, 2021

For example, such characteristics can be that your strategy needs to be able to make you a unicorn within 5 years, be related to your current domain, address your current target market, or maybe the opposite?—?expand For example, can you make a huge leap without developing completely new technology? Some of these can’t live together.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

The Product Coalition

NOVEMBER 23, 2021

Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency. took over the product department as well, but here he tackled a challenge he wasn’t prepared for. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Management 144

Product Management Product Manager Data Visualization Management 144

The Product Coalition

FEBRUARY 1, 2022

Being a product-led company is a business decision that is manifested first and foremost through the organizational culture. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth. But can you afford not to?

B2B 156

B2B User Testing Enterprise Demo 156

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Many founders tell me they are looking for someone to lead the product, but this could be very tricky.

Product Management 163

Product Management Product Manager User Testing Weak Development Team 163

The Product Coalition

DECEMBER 11, 2023

The development team would ask for an organized plan as well, wanting to know what to do and not just wander around from feature to feature. All of that, while you still haven’t really landed in your chair yet, and perhaps don’t even know enough about the product or the market to say anything meaningful.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

DECEMBER 11, 2023

I temporarily relocated there with 2 more developers from my company. You are probably thinking about developers — because that’s indeed the most expensive part of tech companies. Making sure your developers work on the right things — building the right product and not just building the product right — is critical.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. Their needs, wants , and pain points. Company details (e.g. Attest website.

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

The Product Coalition

JUNE 13, 2021

The real goal can include small churn rates, market penetration goals (for example, at least X% of the ARR needs to come from a new market segment), new logos vs. expansion, and so on. What you are choosing to do: for product strategy, this means defining? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. For example, if you have a revenue goal, a silly way to achieve it would be to sell iPhones at half the market value.

Onboarding KPIs 169

Onboarding KPIs Weak Development Team Customer Experience User Testing 169

The Product Coalition

OCTOBER 30, 2022

It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. Product development is such an uncertain world, both from the outside and from within. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Roadmap 114

Roadmap Travel User Testing Leadership 114

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Under 10 Consulting

DECEMBER 19, 2019

Product management focuses on. problems to be solved for a market full of customers. defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . If you don’t engage directly with customers every week, you’re not a product manager.

CTO Coach 52

CTO Coach Reporting Tools CTO Engineering 52

The Product Coalition

JULY 25, 2021

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an don’t always find it easy to try new things or challenge themselves.

Weak Development Team 155

Weak Development Team Product Management Product Manager Outbound 155

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

JANUARY 16, 2022

Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

The Product Coalition

APRIL 18, 2021

On the on-site interview day, one of the interviewers asked me the following question: if you had all of Google’s resources and no other constraints, which product would you develop? My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.

Research Software 131

Research Software User Testing Leadership Weak Development Team 131

The Product Coalition

AUGUST 9, 2021

Little did I know that “not always easy to manage” is an understatement, and that this developer actually didn’t want to be managed at all. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I honestly thought this is going to work, again, since?—?trust trust me?—?I’ve

Weak Development Team 157

Weak Development Team Product Management Product Manager Management 157

The Product Coalition

APRIL 10, 2022

If you are like me, one of the traits that might have made you a great product leader is that you developed chameleon-like capabilities. Now it’s time to develop additional tools to use on top of it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Data Visualization 156

Data Visualization Leadership User Testing Customer Experience 156

The Product Coalition

DECEMBER 11, 2023

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

FEBRUARY 27, 2022

This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now? In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. What worked best so far?

Weak Development Team 136

Weak Development Team Leadership Data Visualization Positioning 136

The Product Coalition

JUNE 19, 2022

Alongside the many methods I adopted and developed for multitasking, I always made sure to leave time for deep work. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home.

User Testing 124

User Testing Strategy Customer Experience Market Research 124

The Product Coalition

DECEMBER 11, 2023

Arik’s translates into a more strict and result-oriented, and mine is more about empowering my employees and developing their skills so that they can eventually perform at a higher level. If I’m taking these two approaches to the workplace, they are equivalent to two different management styles.

Management 78

Management Management Weak Development Team Leadership 78

The Product Coalition

NOVEMBER 15, 2020

We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. a concrete plan for a product, so that development work can start. Therefore, they ask for what they think makes sense?—?a

Leadership 89

Leadership Definition Strategy Roadmap 89