The Product Coalition

AUGUST 9, 2021

As their managers, we always need to coach our product managers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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The Product Coalition

JUNE 18, 2023

It works when each customer is extremely large, but there’s a caveat: you do a lot of dedicated development (which means expensive resources) for each and every customer. When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. We are here to help you.

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Naming User Testing Feedback Software Weak Development Team 127

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

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The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level — and this time use it with the entire management team. But the same principle applies also to your work with the company management.

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The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works. What had changed?

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Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 109

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

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The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. But the product will surely change!

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The Product Coalition

AUGUST 16, 2020

While we are developing and executing on the refined strategy, the outer cycles of the company can continue with what they currently have, simply because that’s what they have. Instead, you should gradually move upcoming prospects towards the new pitch and product offering. Not even the ones currently in the pipeline.

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User Testing Customer Experience Customer Feedback Product Strategy 164

Mixpanel

NOVEMBER 8, 2021

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

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Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

DECEMBER 6, 2023

Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. Unlike what most people think, the product strategy isn’t the strategy of the product department. That’s about strategy in general.

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The Product Coalition

DECEMBER 11, 2023

I had already been blogging for a while when she was born, so some of you might remember me writing about how I applied product management practices in the many decisions I needed to make around her birth , for example. Developers might not know what they will be working on next, and things start to feel a little chaotic.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

DECEMBER 10, 2023

Are we targeting the same ICP for new revenue or are we actually developing a new market segment? Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on November 9, 2023.

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ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

JULY 18, 2021

expand to a new market, rely on your existing assets without the need to develop a completely new product or technology, stay within a regulation-free domain, be feasible to implement and bring revenue within a few months, and so on and so forth. Debate these characteristics within management.

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The Product Coalition

DECEMBER 11, 2023

For example, let’s say that you want to help your product managers become more strategic. In the example above of a product leader who wants to help their product managers become more strategic, an initial solution might be to set a strategy meeting at a regular cadence, say once a month. You deserve it.

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Reporting Tools Management Management Document 78

The Product Coalition

APRIL 18, 2021

Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google. My answer was: I would develop a voice interface for the computer (it was before the smartphone era). I was really afraid of this question.

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The Product Coalition

FEBRUARY 1, 2022

The reason is that the market is constantly changing, and people get used to buying things a certain way. If it has always been the reality that developers, for example, get their tools from an organizational decision made somewhere else, Slack came and changed everything. As soon as other tools start selling the same way?—?giving

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The Product Coalition

APRIL 10, 2022

If you are like me, one of the traits that might have made you a great product leader is that you developed chameleon-like capabilities. I don’t want to debate the general principle here, but rather speak about the specific implication for you as a product leader. Now it’s time to develop additional tools to use on top of it.

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Data Visualization Leadership User Testing Customer Experience 156

The Product Coalition

DECEMBER 11, 2023

If I’m taking these two approaches to the workplace, they are equivalent to two different management styles. Arik’s translates into a more strict and result-oriented, and mine is more about empowering my employees and developing their skills so that they can eventually perform at a higher level.

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The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. What You Don’t Know Yet In product development, there are many unknowns.

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Onboarding KPIs Weak Development Team Customer Experience User Testing 169

Under 10 Consulting

DECEMBER 19, 2019

What is product management? The industry continues to be confused by the titles, roles, and responsibilities in product management. . Product management focuses on. problems to be solved for a market full of customers. If you’re determining what campaigns to run, you’re not a product manager.

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CTO Coach Reporting Tools CTO Engineering 52

The Product Coalition

JANUARY 4, 2021

While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

DECEMBER 11, 2023

I temporarily relocated there with 2 more developers from my company. You are probably thinking about developers — because that’s indeed the most expensive part of tech companies. Making sure your developers work on the right things — building the right product and not just building the product right — is critical.

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Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

JUNE 19, 2022

Alongside the many methods I adopted and developed for multitasking, I always made sure to leave time for deep work. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home.

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User Testing Strategy Customer Experience Market Research 124

The Product Coalition

OCTOBER 30, 2022

It’s much more important to say that we are trying to establish initial signals of product-market fit than to say that we need a certain ARR value. Product development is such an uncertain world, both from the outside and from within. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

FEBRUARY 27, 2022

This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now? In gathering as many viewpoints as you can, you will broaden your own perspective which is important to be able to lead the product in the right direction. What worked best so far?

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The Product Coalition

JANUARY 13, 2021

It all starts with articulating the (new) need or problem, understanding what it takes to solve it at the conceptual and value levels, and only then get to actual product capabilities and feature development. Now, what about your product? It’s not about your product, it’s about their unmet need.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

JUNE 13, 2021

whether you are a startup on its way to product-market fit or already in the growth stage. Note that this is still just on paper, so your effort here is meetings and writing and thinking, but not the development of the actual product at first. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

JANUARY 16, 2022

Moving fast could mean developing a product that brings value to your customers at any given time, a low-touch product, or supporting multiple verticals simultaneously. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an if you fail, what would you have done wrong? the strategic level that matters.

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Roadmap Data Visualization Customer Experience User Testing 151

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

DECEMBER 11, 2023

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

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Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

DECEMBER 11, 2023

So your product serves the existing customers (who keep wanting more stuff), but perhaps new customers are not coming as smoothly. They always need something you haven’t developed yet. Slowly, both the product and the roadmap reflect only what the customers are asking for. Because your customers aren’t product leaders.

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The Product Coalition

NOVEMBER 15, 2020

We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. a concrete plan for a product, so that development work can start. Therefore, they ask for what they think makes sense?—?a

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The Product Coalition

DECEMBER 25, 2022

Sometimes, especially if you are selling to developers but not only then, your customers have the problem, and they know they need help, but they aren’t willing to get it for various reasons. Well, think again. We ran into this at Twiggle. Open your eyes and get to know your customers broadly so you are not left in the dark.

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User Testing Customer Experience Presentation Engineering 110

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. You must master it to succeed, in most cases with developers. But as a product executive, you must take it to the next level?—?and and this time use it with the entire management team. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Leadership 89

Leadership Strategy Product Strategy User Testing 89