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Powerful Product Positioning: Follow These Three Rules

Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. The Playbook: Make It More About the Buyer – Way More!

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

It will also have a positive impact on team morale and productivity. Hold these workshops at least once every three months and invite development team members and key stakeholders to them. Will the technology help you better differentiate your product ? This will not only benefit your product. Will it affect the business goals?

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Sales, Positioning and the Nobody Zone

Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

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Tips for Effective Product Strategy Reviews

Roman Pichler

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop. Are there new market entrants?

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Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product Talk

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Taking into account the questions and feedback of the attendees allowed me to refine the book’s value proposition—and improve the workshop. Minimum Viable Product #2.

Books 169