The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. This wave of disruption continues to grow, and brings with it myriad opportunities to completely change the business. In a nutshell, in the late ‘oughts, with the introduction of the Apple iPhone, the convergence of ubiquitous network connectivity, and the rise of the “*cloud*,” the sta

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bpma ProductHub

JANUARY 3, 2017

Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies.

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Lead on Purpose

JANUARY 2, 2017

It’s been on my mind for the last few months. Everything I’ve read lately seems to speak it to me. Over the last few weeks as I’ve been planning 2017 this word keeps coming back with force.

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Sachin Rekhi

JANUARY 3, 2017

[This is the third post in my Understanding User Psychology series. If you haven't already, make sure to check out Meet Your Happy Chemicals and The Psychology of Persuasion.]. When looking to understand user psychology to design better product experiences, one of the richest sources of knowledge exists within the game design world. Game designers have been refining their techniques for decades to build ever more engaging and enjoyable experiences that drive specific player behavior.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Mind the Product

JANUARY 3, 2017

Every week we curate the best product content from across the web into our weekly product management newsletter Prioritised. As a great way to catch up and start 2017 full of great new insights, here are the top 10 most read pieces from the past year of newsletter curation. Planning Product Discovery. Rich Mironov highlights some mistakes most first-time product managers make – even after coursework, certificates, and online tutorials.

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The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals&#

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Product Management University

JANUARY 2, 2017

Wealth made simple: news and articles from IRC Wealth. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions. It’s defined by the extent to which your offerings mirror the business of your target customers.

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Daniel Elizalde IoT Blog

JANUARY 6, 2017

I had the opportunity to be a guest in the popular podcast “This is Product Management” Mike Fishbein and I had a great conversation on the challenges Product Managers face when building IoT products. I also answer one of the top questions I get: “How do I get into IoT Product Management” Listen to the […]. The post Podcast: IoT is Product Management appeared first on Tech Product Management.

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Mind the Product

JANUARY 5, 2017

Multi party products  are those that are made up of numerous individuals, organisations and audiences whose actions affect one another, creating an ecosystem or network. They offer many levers to pull in terms of pricing strategy and so have many opportunities to try out different approaches. Here are a few lessons that Anna’s learned. Not all jobs are created equal. upWork is the largest freelancer marketplace in the world.

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Positioning Customer Experience Strategy 82

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Testing

The Product Guy

DECEMBER 31, 2016

Check out our full-length conversation with Adam Warburton on everything product management from inspiration to advice to a look at the future of the field … and what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Product Management Product Manager Management Management 102

Haines-Group

JANUARY 3, 2017

When you present your product’s Positioning to others, can they see it? (“Position” reflects the way your product delivers value to customers that is different from competitors. It’s the center-point of your feature decisions and how you are marketing and selling.) Your stakeholders really need to understand and buy-in to your positioning. You can make it very clear to all by using a quadrant diagram to visually depict your product’s distinctive position from that of the competition.

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Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. In this post, we'll look at the faulty myth of "Average CAC," and the most meaningful CAC segmentations that you should be paying attention to instead.

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Customer Experience User Testing Customer Feedback Data Visualization 71

Pragmatic Marketing

JANUARY 3, 2017

When the company Pierre-Marc Diennet founded and spent four years building simply evaporated, he found himself with no income, no savings, a baby at home and no job. It was the start of a brutal journey—from failed startup founder to gainfully employed product manager. Out of instinct, he resorted to the kind of product thinking he had spent four years practicing: He treated his job hunt as an exercise in finding product/market fit.

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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Accidental Product Manager

JANUARY 2, 2017

What’s the best way to get someone to read your book? Image Credit: CollegeDegrees360. Let’s face it: selling books is tough work. With all of the other distractions that customers have these days, trying to convince them to buy a book, let alone the book that you are trying to sell, can be very difficult to do. In the world of electronic books, product managers are having to modify their product development definition and try out some new ideas in order to see if they can capture mo

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The Product Guy

DECEMBER 31, 2016

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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DISQO

JANUARY 1, 2017

We recently surveyed more than 150 US-based digital product managers for our 2017 Product Management Insights report. It’s our third annual report, which is essentially a lifetime in product management years. When we produced our first report in 2015, product management was an ill-defined role not yet embraced across industries and company sizes. Beyond re-evaluating what product managers do on a daily basis, we’ve now explored their perceptions of different stakeholders, internal capabilities,

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Pragmatic Marketing

JANUARY 3, 2017

Los Angeles City Attorney Mike Feuer filed a lawsuit against Macy’s, Kohls, JC Penney and Sears for deceptive advertising. These firms allegedly advertised a high original price with a low sale price without ever having sold the product at the advertised original price. The law in California states that these firms must have sold the product at the original price within the previous three months.

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In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

Data Visualization

dscout People Nerds

JANUARY 3, 2017

A People Nerds interview with Kelly Goto.

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Product Bookshelf

JANUARY 3, 2017

Sprints enable you to get answers to key product and service questions in just five days. The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. The sprint is Google Ventures’ unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

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TSIA

JANUARY 3, 2017

In my last post , I shared the top 4 reasons why 9 out of 10 strategic plans fail. Now that we're in a new year and need to put these plans into motion, you'll need to get everyone in your company moving toward your established goals. In order to do this, it's best to make your strategic plan as focused and as simple as possible, but not too simple.

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Karan Peri

JANUARY 6, 2017

2016 has been a great year for mobile web in general with several advances in APIs, capabilities for an immersive experience and progressive features. We saw heightened interest and activity in the web community and deeper adoption by businesses around the world eager to explore the world of installable, friction-less and delightful mobile web. It’s been exactly 1 year since we launched Flipkart‘s PWA and it’s been great to watch mobile web evolve throughout 2016!

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Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Data Visualization

I Wonder The Value

JANUARY 6, 2017

There are a lot of things we want to change in our life. It was “Reading” for me. I like to read English books more than Japanese books when it comes to business. But, when I read English books, it’s 3 times as slow as Japanese books. Because English is my 2nd language. I tried some fast reading techniques such as skimming and eye training. It had some effects but not so much.

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Product Management and Strategic Marketing

JANUARY 6, 2017

​ The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. Let’s review a couple of scenarios: Scenario one - company has an existing product portfolio. The sales team is providing feedback and advising that the product is missing features preventing them from penetrating market A, and if only they had those features, they cou

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Marketing Startups Roadmap Positioning 40

TSIA

JANUARY 5, 2017

Even if they have years of experience, your support staff needs to be trained on their soft skills on a regular basis. The expectations of today's customers are constantly changing, and what made them happy last year won't necessarily cut it this year. It's up to your staff to stay current and be ready to deliver the highest level of customer satisfaction in this highly competitive climate.

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SidsAvenue

JANUARY 5, 2017

The boundaries between the virtual world and the physical world are growing thin. Thanks to technologies like Augmented Reality(AR) and Virtual Reality(VR). By using VR, we can experience the wonders of the world like never before without moving out of your couch. This post is to discuss an Innovative use case of AR for the newspapers. The Newspaper is a part of breakfast.

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Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

User Testing

dscout People Nerds

JANUARY 5, 2017

People Nerds on how they resolve to venture outside of their safe zones.

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I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. Others may say lead-generation or branding. Those are correct. But it’s not enough. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

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Marketing Inbound Advertising B2B 40

Product Warrior

JANUARY 2, 2017

Many publishing and media firms look back 20 something years (depending on market) and remember the “ print era ” with fondness. The industry veterans reminisce of high revenues from strong advertiser relationships cemented over multiple 3 hour boozy lunches at top end restaurants. Today’s scenarios for online publishers frequently is a story of reduced value and tough profit margins, can publishers turn this around?

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