The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework

Mind the Product

JANUARY 10, 2017

Write a Handbook. For a complete handbook on how to use a certain software product we use Wikipedia’s open source MediaWiki to create our own company Wiki as a knowledge base accessible to anyone within the company. You should spend some time and thought into how to design each field the stakeholder is supposed to fill out.

Research Software

The Secret PM Handbook

DECEMBER 12, 2017

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. Market problems are the underlying organizing principle. Contents and structure.

Product Manager

The Secret PM Handbook

DECEMBER 12, 2017

I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. Market problems are the underlying organizing principle. Contents and structure.

Product Manager

Intercom, Inc.

JUNE 27, 2018

We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. Rachel Hepworth, Head of Growth Marketing at Slack. They include: Des Traynor, Co-founder at Intercom.

Books

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. The Sales Handbook is here to help. You’ll learn: Simple steps to identify your target market and customer. Over the coming weeks, we’ll be releasing the rest of The Sales Handbook. Sales is the lifeblood of every business.

Differentiation

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. Intense front-end focus is also important.

User Testing

The Secret PM Handbook

JANUARY 7, 2018

It’s exciting to see the first review of The Secret Product Manager Handbook ! I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! You can also follow him on Twitter at @prodbistro.

Article

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing

The Secret PM Handbook

AUGUST 27, 2018

Check out Finding Market Problems Resources for a bunch of ideas and guides from me and others on how to do that.). The post “I Have An Idea” – How I Evaluate Product Ideas appeared first on The Secret Product Manager Handbook.

Product Manager

Product Innovation Educators

SEPTEMBER 23, 2019

The author of The Secret Product Manager Handbook , Nils Davis, joins us to discuss his tips for better presentations. As product managers, we have three big constituencies — our customers, our dev teams, and our go-to-market team. Useful links: Nils’s book, The Secret Product Manager Handbook. Innovation Quote.

Presentation

Product Innovation Educators

JANUARY 1, 2024

This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.

Analytic Tools

The Secret PM Handbook

APRIL 18, 2018

Start your story with the challenge that someone - you, your customer, your market - was or is facing. “I If you start using this structure for telling your stories about yourself, your customers, and your market, your reputation will soar. But if you’re like I was, you don’t quite know what goes in each section. Here’s what you do.

Product Manager

The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target. The job of Marketing is to find people to buy your product. The fact is that Marketing doesn’t decide who to target. Click To Tweet.

Data Visualization

Intercom, Inc.

FEBRUARY 14, 2019

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Find product market fit again and again. Figure out how your product can solve the problem you originally solved, but for a broader set of customers.

Strategy

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research

Product Innovation Educators

APRIL 10, 2023

This allows you to create very good market fit. The veterinary pet insurance company was convinced the market for their product was growing exponentially and they needed to have benefits that were much more similar to human health insurance, because that’s what they would hear from adamant users.

User Testing

Product Innovation Educators

JULY 6, 2020

After the startup world rapidly adopted the Lean methodologies, I wrote The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company as a handbook for how to use those methodologies. [19:48] After the crash, investors became risk adverse and were looking for product market fit.

Startups

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software

The Secret PM Handbook

OCTOBER 9, 2018

We’ll assume the challenges in selling are that Marketing isn’t finding the right prospects and Sales doesn’t know how to sell to them effectively. In fact, if you triangulate to any go-to-market methodology, or sales methodology, those are the basic points. Follow the rules.

Sales Training

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing. The story so far.

Framework

The Secret PM Handbook

JULY 20, 2018

As an exercise for myself, I decided to take a mental model that’s usually used for decision making – a 2×2 matrix – and apply it to marketing. One thing we have to do in the go-to-market portion of our jobs is come up with good ways to talk about our product versus our competitors. More reading on 2x2s.

Differentiation

The Secret PM Handbook

AUGUST 18, 2017

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market.

Demo

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience

The Secret PM Handbook

JUNE 16, 2017

And what happens when you introduce higher quality products to market faster? Let’s say that improving the team’s performance results in a 10% improvement in time to market, which results in a 10% improvement in being able to close sales. But now my revenue is $11 million in the quarter because I got better product to market faster.

Data Visualization

The Secret PM Handbook

SEPTEMBER 7, 2018

The most important activity we have as product managers is finding market problems to solve. Calculate how much time you’re spending today finding market problems. So, when you talk to your execs about agile , don’t talk about agile, talk about delivering value to market faster. Are you doing enough of that? Click To Tweet.

Product Manager

The Secret PM Handbook

AUGUST 11, 2017

Are there any segments of our target market who are onboarding quickly? This looks a lot like “ growth hacking ” – “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business” – and it’s based on the same set of tools.

User Testing

The Secret PM Handbook

OCTOBER 1, 2017

He’d led a team, to create a solution, for someone else, that had market value. How they took the solution to market, perhaps. appeared first on The Secret Product Manager Handbook. And he had to ensure that his design could be manufactured on the customer’s existing machines. We Like People Who Build Things.

Product Manager

The Secret PM Handbook

OCTOBER 21, 2017

We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. The signal you get from the market is weak.

Customer Experience

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. Finding market problems. Over the years I’ve written quite a bit about finding and validating market problems. How Badass Are You At Finding And Validating Market Problems?

Framework

Gainsight

NOVEMBER 10, 2021

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. One reason is that it fits perfectly into a SaaS market that has undergone a massive shift in recent years. Take a look at ‘Product-Led Success: The Professional’s Handbook.’.

Feedback Software

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Bob described the benefits he’s getting from the product, in his own words (which can often be directly used in marketing and sales engagements). You can guide the Market Discovery conversation.

Product Research

Product Innovation Educators

JULY 17, 2023

There are many risks and uncertainties like the supply chain, market size, and expected profitability. Useful links: Visit Bob’s website Check out the PDMA Handbook 4th edition Innovation Quote “There are two ways to win at new products. 7:38] What advice do you give leaders about making strategic decisions?

Telecommunications

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. We were losing market share to our competitors, and my job was on the line.”.

Customer Experience

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

Data Visualization

Arkenea

DECEMBER 15, 2024

With a range of nutrition or fitness apps in the market, how to ensure that you’ve created the best application? Additionally, a surge in the purchase of healthy foods by users is fueling market expansion. Here are some of the latest statistics to note about the diet and nutrition app market: The U.S. percent by 2028.

Research Software