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Lessons from Duolingo’s product handbook

Mind the Product

Duolingo has long been a standout in product strategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.

Naming 165
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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. Perhaps you’re acquiring customers but they’re not sticking around. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about.

Books 157
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The Secret Product Management Framework

The Secret PM Handbook

Product” involves things like: Requirements or user stories or features. Our products solve problems for users. The most fundamental thing to remember is that successful products solve problems for customers. Products for consumers can solve a problem, or they can address a desire or need. Market research.

Framework 302
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431: How to use Jobs-to-be-Done rankings – with Doug Stone

Product Innovation Educators

It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes. ” For certain jobs, consumers said no.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. One of those elements is solving a significant customer problem.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes.

Startups 227
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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.