The Product Coalition

APRIL 28, 2023

Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. This information can then be used to identify areas for improvement and prioritize product development efforts.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

bpma ProductHub

FEBRUARY 22, 2017

I had to be clear, concise and confident in my messages to the media. Think about it — today it is very easy for somebody to send a message across by posting video online, but is the message getting across in the way it was intended? BPMA: How can product managers benefit from improved communication skills?

Product Management 225

Product Management Product Manager Workshop Management 225

bpma ProductHub

AUGUST 1, 2016

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. Unlike many of those jobs, product management is known for its nebulous career pathing and ambiguity. Exude Confidence

Product Management 218

Product Management Product Manager Technical Review Management 218

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

The Product Coalition

MAY 10, 2019

Bruce Lee While it is rare (maybe non-existent) to see Bruce Lee and Product Management in the same article, you might be surprised at how much crossover there is between his teachings and the principles of PM work. One way is through Corporate Training. Essentially, he now has a “third eye” for his work as a product manager.

Data Visualization 60

Data Visualization Weak Development Team User Testing Customer Experience 60

The Product Coalition

OCTOBER 5, 2021

Be with your team every day What they don’t tell you is that Product Management is not glamorous. Sometimes you need clear direction from your chain of command but get conflicting messages (stakeholder confusion). In the heat of the battle, you need to make the best decisions you can, relying on your training and your intuition.

Product Management 144

Product Management Product Manager Weak Development Team Management 144

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product HQ

MAY 10, 2024

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Dear Strategy

SEPTEMBER 3, 2021

On this episode of Dear Strategy, we talk about how you can align your product strategy to your corporate strategy, and why it’s so important to alert your company’s leaders when that alignment doesn’t quite exist. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Messaging 52

Messaging Strategy Product Strategy Blog 52

Mind the Product

SEPTEMBER 19, 2019

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Which Training Course Should I do? I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications.

Feedback Software 110

Feedback Software Product Management Product Manager User Testing 110

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. ChatGPT on the other hand is easy to access, use and train for anyone. Let’s get started!

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Let’s get to it!

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Alchemer Mobile

OCTOBER 31, 2023

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Every month, we release updates to the library of Alchemer Workflow Initiators, so that you can create always-on surveys and feedback in the context of your customer’s or employee’s experience.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Product Management University

SEPTEMBER 20, 2017

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

Data Visualization 100

Data Visualization Product Management Product Manager Certifications 100

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Product Management University

NOVEMBER 14, 2022

If your organizations doesn’t target specific vertical markets/industries, you can still practice portfolio marketing, however you lose one of the biggest benefits which is the industry-relevant messaging. If Your Products Are a Commodity. Relevance is the lynchpin to strong messaging. Which Approach is Best For You?

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Mind the Product

SEPTEMBER 19, 2019

I’ve been building digital products for nearly a decade now. A few weeks ago, a friend messaged me for advice on becoming a product manager. Which Training Course Should I do? I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications.

Feedback Software 82

Feedback Software Product Management Product Manager User Testing 82

Product Management University

FEBRUARY 16, 2017

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical.

Framework 100

Framework Product Management Product Manager Sales Training 100

The Product Coalition

JUNE 17, 2020

The Importance of Data-Driven Product Managers If you don’t have a background in data science, managing data as a product manager can seem like a daunting task. Here, we’ve laid out the main metrics used by great Product Managers to build even greater products. Let us know on Twitter !

Onboarding KPIs 98

Onboarding KPIs Data Visualization Product Management Product Manager 98

Revulytics

JUNE 20, 2018

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show.

Messaging 48

Messaging Events Analytic Tools Webinar 48

Product Management University

JULY 18, 2023

The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. As a former product marketing manager, I know this all too well and was guilty in the first degree! Here’s what I can tell you now that I train product marketing managers and sales/pre-salespeople.

Positioning 130

Positioning Product Research Construction Workshop 130

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations.

Product Management 22

Product Management Product Manager B2B Certifications 22

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) appeared first on Proficientz.

Product Management 113

Product Management Product Manager Differentiation Document 113

Product Management University

JANUARY 9, 2023

Everything Changes for Product Marketing. Other than positioning and messaging skills, everything changes for product marketing in a PLG model. This is where product marketing has to get involved in product design and why stronger knowledge of the end-user journey is required. Fear not, product management.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Management. Related Articles.

B2B 147

B2B Customer Experience Definition Demo 147

bpma ProductHub

DECEMBER 12, 2016

The Boston area may just be the best place to be a product manager today. Bloomberg compared states based on R&D, productivity, high-tech density, concentration of STEM* employment, science/engineering degree holders, and patents with other areas. Reason #2: One of the highest concentrations of product managers anywhere.

Research Software 150

Research Software Product Management Product Manager Startups 150

Product Management University

NOVEMBER 29, 2023

Let’s forget about those for a minute and just focus on the message. For all of you in product marketing, you know where I’m going with this. And it’s easy to overthink it so much that we often end up with messages that say nothing or don’t say the simple things we really need to communicate to our target buyers.

Positioning 100

Positioning Workshop Messaging Consulting 100

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Relationships with customer executives aren’t only critical to customer success managers.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

The Product Bistro

DECEMBER 11, 2018

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. NT9000 product releases.

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Bain Public

JUNE 16, 2021

When people talk about product management of the future, the first thing that comes to mind is artificial intelligence (AI). We’re interacting with technology in new ways, from giving voice commands to virtual assistants to having Smart Reply suggest quick responses to our messages. The Current Product Management Process.

Artificial Inteligence 52

Artificial Inteligence Feedback Software Research Software User Testing 52

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. However, in this article, we’ll be focusing only on the feedback that’s relevant to product managers.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98