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Seven Things you can Learn From WeChat Product Development

Mind the Product

Alibaba’s Taobao is a competitor to eBay and launched Aliwangwang, an instant communication tool for buyers and sellers to interact in 2003. JingDaily: Email Marketing Won’t Resonate with Chinese Consumers, but WeChat Will. Business Insider: This Chinese messaging app is taking the country by storm — and Facebook should pay attention.

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Ask Teresa: How Do You Get Your First Product Job Without Experience?

Product Talk

You aren’t likely to build something that competes with Netflix, or any other product that’s already on the market. Back in 2003, I was playing Dungeons & Dragons and created online spell cards. Around 2003 or so, I was playing tabletop Dungeons & Dragons with friends. But you could build something that augments it.

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High Performing Teams: Super Goals & Super Identity

The Product Coalition

Sethi, Smith, & Park, Cross Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products , Journal of Marketing Research , 2001. Holland, Gaston, & Gomes, Critical success factors for cross-functional teamwork in new product development , International Journal of Management Reviews , 2003.

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Key Advice and Strategies for Mobile Product Managers

Alchemer Mobile

Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Introduced in the Harvard Business Review in 2003, NPS is still appealing because it provides one consistent scale to measure customer sentiment over time.

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The key customer experience metrics to gauge CX success 

Alchemer Mobile

This applies to product development, marketing strategies, and customer service enhancements. The Classics: time-tested customer experience metrics Net Promotor Score (NPS) Introduced in the Harvard Business Review in 2003, Net Promoter Score (NPS) is a leading growth indicator across industries.

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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Customization, for better or for worse, is a crucial attribute for platforms.”. Jeetu Patel, Box.

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Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit

The Product Coalition

The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit.