Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. We’re all familiar with some variation of the traditional linear marketing funnel.

Customer Experience

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? I need them yesterday."

User Testing

Mind the Product

OCTOBER 20, 2016

Taking on the Mobile proposition at M&S in 2014, meant taking on a group of neglected products that were suffering from a lack of clear purpose, both internally and externally. The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. Inheritance Tax.

Research Software

Good Product Manager

SEPTEMBER 23, 2014

Recap in Tweets: Product Management Festival 2014. — Jeff Lash (@jefflash) September 17, 2014. — Jeff Lash (@jefflash) September 17, 2014. — Michael Smith (@myksmith) September 17, 2014. . — Michael Smith (@myksmith) September 17, 2014. — Jeff Lash (@jefflash) September 17, 2014.

Product Research

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing

The Product Guy

JUNE 20, 2019

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome].

Product Research

Intercom, Inc.

SEPTEMBER 28, 2021

As Intercom grows, we’re moving into new markets and serving new customers. This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. Product management varies depending on your industry, company stage, company leadership, or teammates.

Feedback Software

Lenny Rachitsky

APRIL 11, 2024

Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

User Testing

Roman Pichler

NOVEMBER 6, 2018

Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours.

Product Management

Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

Feedback Software

Intercom, Inc.

JULY 16, 2020

In 2014, the company smashed expectations, earning $105 million in revenue – double what they had taken in the year before. I think it’s beautiful marketing created by a mafia of companies that has existed for five decades, that has convinced the world that you should spend a huge amount of money to get crappy software.

Reporting Tools

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing

freshtrax

SEPTEMBER 17, 2019

However, we also take note of the various localization marketing methods she implemented as part of her business strategy. ?Related In 2014, Kondo’s book was translated into English. Now, let’s take a look at the localization marketing tactics she used to build her brand in America! Related Article? million copies.

Marketing

Product Innovation Educators

MARCH 27, 2023

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Marketing and technical people sit in on those workshops, which happen every two years or so.

User Testing

Roman Pichler

APRIL 2, 2019

Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. This allows you to quickly respond to market feedback, experiment with new ideas, and make any architecture and technology changes that may be required in order to move into the growth stage. 3 Build an MVP.

Feedback Software

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan.

Research Software

Good Product Manager

NOVEMBER 12, 2014

The webcast will be held on Wednesday, November 19, 2014 at 11am ET and is free to attend. There are a lot of great posts on the SiriusDecisions blog , though I wanted to highlight one recent post by my colleague Julian Archer because it is particularly relevant to product marketers and product managers.

Product Research

Product Beautiful

MAY 28, 2014

On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014. PIPELINE is put on by Planview , and will include presentations about a wide variety of topics of interest to Product Management and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.

Presentation

The Product Coalition

JULY 11, 2022

The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. link] In the original song the lyrics, every two lines move to the next letter of the alphabet.

Positioning

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools

Intercom, Inc.

MAY 1, 2018

To bring us up to early 2014, you might be familiar with Product Hunt. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. When 2014 arrived, we had engineers, business people, videos, our chat room, etc. We had everything covered and optimized.

Customer Experience

Mind the Product

APRIL 11, 2018

Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Find Wriggle’s flash sales in a news feed or on a map. First Expansion.

User Testing

Roman Pichler

MAY 10, 2016

In September 2014, I had a first version of the book available for review—MVP number two. My posts on market segmentation and eliminating product features are minimum viable features, for instance. My second MVP helped me with this challenge. The feedback I received was mixed.

Books

The Product Coalition

MAY 16, 2021

Since its establishment in 2014, the company has been delivering full-stack product development services for businesses globally. Conclusion The app development industry is quickly changing, and you need to stay updated with the latest market insights to choose the right technology partner for your business.

Analytic Tools

freshtrax

JUNE 11, 2019

137 billion USD) in 2014 to 17,268 billion yen (approx. With little change from 2014, SoftBank remains as the top tech company by capital value. Since our last article in 2014, Yahoo! Since our last article in 2014, Yahoo! Are you interested in entering into the Japanese market? 159 billion USD) in 2015.

Technical Review

The Product Coalition

SEPTEMBER 6, 2021

The smart contact lens will see rapid growth in demand, and America is one of the leading regions of the market. This idea started in 2014, but Google discontinued the project because the tear glucose levels and blood glucose levels are different. In the coming years, AI-powered contact lenses will have high demand in the market.

Artificial Inteligence

The Product Coalition

FEBRUARY 14, 2022

Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers. Back in 2014, the default wasn’t data science, it was still considered almost science fiction, and when you needed prediction functionality you simply went to the developers.

User Testing

Product Culture

FEBRUARY 1, 2014

The BPMA is the second-largest professional association for product managers and product marketers, after the SVPMA, and I am honored to be involved. Second, you can read about the 2014 Gala that took place earlier this month at the Museum of Science Boston.

Workshop

The Product Coalition

SEPTEMBER 7, 2022

It includes functionality allowing a product to work in the market and generate income. Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed. The platform that worked well in London could not survive in the competitive New York market.

User Testing

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The podcast ecosystem in 2019. It’s super fun.

User Testing

The Accidental Product Manager

NOVEMBER 2, 2020

So way back in 2014, the folks over at Facebook shelled out US$22B to buy the startup app maker WhatsApp. The plan is for the hosting services to be accompanied by new options for businesses to market their products via WhatsApp catalogs and through Facebook’s shops and checkout carts. How A Free Application Can Make Money. In the U.S.

Product Management

Product Talk

AUGUST 12, 2020

This tends to happen because business leaders think in terms of their own priorities, like growing revenue or market share. We launched in the UK in 2014 and we’re now in nine different countries across Europe. The problem? Tweet This. Tell us about yourself and your role. How would you describe your team’s overall purpose and goals?

Product Research

Good Product Manager

OCTOBER 26, 2014

Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over and are still struggling. Take the 2014 SiriusDecisions Product Management Tools Survey now ! — Jeff Lash (@jefflash) October 18, 2014.

Research Software

Intercom, Inc.

APRIL 26, 2018

Adam: In the years that have passed since the book originally came out in 2014, how has your thinking about habits evolved? There haven’t been any changes since the book came out in 2014. And yet, Google has 90% market share? There are so many products out there built with the best intentions that users just never use.

User Testing

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. Product School was founded in 2014, from a small coworking space in San Francisco. The global product community started getting the recognition it deserved.

Reporting Tools

The Product Coalition

OCTOBER 2, 2024

Stefan Röse Stefan is the Senior Director, Strategic Accounts EMEA at Quantilope, a German-founded company established in 2014. After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. I was always fascinated by how people’s preferences shift over time,” he recalls.

User Testing