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A Decade of Product Management

Melissa Perri

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? I need them yesterday."

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

For example, if a key result depends on both marketing and IT, assign two names to that key result. How could you align OKR cycles with major product milestones or market events? Instead, enable cross-functional ownership when appropriate. No name next to a key result: Ensure someone is accountable to every key result.

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How aligning product and marketing teams improves customer experience

Mind the Product

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. We’re all familiar with some variation of the traditional linear marketing funnel.

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Transitioning from Market Stall to App Store

Mind the Product

Taking on the Mobile proposition at M&S in 2014, meant taking on a group of neglected products that were suffering from a lack of clear purpose, both internally and externally. The post Transitioning from Market Stall to App Store appeared first on MindTheProduct. Inheritance Tax.

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Priorities for Product Management Leaders; Product Management Festival 2014 recap

Good Product Manager

Recap in Tweets: Product Management Festival 2014. — Jeff Lash (@jefflash) September 17, 2014. — Jeff Lash (@jefflash) September 17, 2014. — Michael Smith (@myksmith) September 17, 2014. . — Michael Smith (@myksmith) September 17, 2014. — Jeff Lash (@jefflash) September 17, 2014.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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Method to the Product Madness

The Product Guy

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome].