Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

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Agile Roadmap Magazine Marketing 100

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2018: "Can you teach people how to do MVP experiments?

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Pragmatic Marketing

DECEMBER 10, 2017

Even though it was frustrating, I understood why the software vendor was trying to gather customer feedback—to help with 2018 planning. This was also a one-off email request, which meant that gathering product feedback was seen as an isolated event as they headed into 2018 product planning. It was not all bad though.

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User Testing Customer Feedback Feedback Software Customer Experience 70

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

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User Testing Customer Feedback Customer Experience Data Visualization 146

UX Studio

DECEMBER 14, 2023

Fun fact: UX Folio reached the 100 paying users milestone in 2018, October. 2018: Rapid growth As the team grew, we needed more space and also more structure. We moved to a new office and introduced the Studio Lead position as a full-time professional support for the researchers and designers on the team.

Research Software 89

Research Software UX Feedback Software User Testing 89

Alchemer Mobile

APRIL 25, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. HotelTonight then takes the opportunity to not only respond to the positive comments, but to share more about the feature for others who may be curious.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

UX Planet

JANUARY 11, 2024

Consider the infamous redesign of Snapchat in 2018, which led to a user uproar and a significant drop in user engagement. ? Lost Revenue Opportunities: Positive user experiences directly correlate with increased conversion rates. Poor User Satisfaction: Neglecting UXD often results in convoluted interfaces that frustrate users.

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User Testing Customer Satisfaction Research Software Product Research 67

The Product Coalition

JULY 17, 2018

Re-engagement and retention As the objectives of traditional mobile product managers and mobile marketers amalgamate the need to consider how to retain and engage users on a consistent basis has become a new challenge.

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User Testing Customer Experience Product Management Product Manager 68

bpma ProductHub

FEBRUARY 4, 2018

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. Engages in market-sensing activities to determine the future of the product.

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Product Management Product Manager Customer Experience Differentiation 171

Alchemer Mobile

JUNE 20, 2019

Businesses lost $75 billion in 2018 because of poor customer service. Now that we’ve established that you won’t be able to save yourself from negative feedback (nor should you try to do so), it’s important to mention that you can always balance the scales with positive reviews. Leverage Complaints in Your Content Marketing Strategy.

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Feedback Software User Testing Customer Feedback Customer Experience 210

The Accidental Product Manager

FEBRUARY 5, 2024

Older consumers have power in numbers: in 2018, there were 52 million Americans over the age of 65, a figure that will nearly double to 95 million by 2060. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. Subscribe now: Click Here!

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User Testing Customer Experience Product Management Product Manager 104

Melissa Perri

OCTOBER 4, 2018

In late March of 2018, Shelley Perry of Insight Venture Partners reached out to me about an opportunity. Solving the right problems, in the right way, is what makes companies win in market. Tommi has previously held product leadership positions at Splice and Shutterstock. Little did I know that would soon become a reality.

Data Visualization 120

Data Visualization Leadership Customer Feedback Education 120

Alchemer Mobile

MAY 21, 2020

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. In order to prepare for the change that lies ahead, it’s important to establish baseline success metrics.

Finance 147

Finance Feedback Software User Testing Research Software 147

bpma ProductHub

DECEMBER 28, 2017

As we gear up for 2018, here’s a look back at the past year with Boston Women in Product! – and positioned our organizing crew for great success in the future. Emera Trujillo is a senior product manager at MediaMath, a global technology company that is leading the movement to revolutionize traditional marketing.

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Technical Review Events Workshop Technology 170

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement. Launch your product.

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Product launches User Testing Product Research ChatGPT 93

freshtrax

JUNE 11, 2019

Top 10 Japanese tech companies by capital value (November 2018). One interesting thing we can see here is the rise of Sony, also seen in the Top 10 Largest Japanese Companies in 2018. Top 10 Japanese tech companies by the size (November 2018). Are you interested in entering into the Japanese market? Revenue in Yen.

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Technical Review Reporting Tools Research Software Data Visualization 97

Business of Software Conference

MAY 15, 2019

Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. Then I went on with the marketing director as boom went to bust at Sportal and joined Hutchison 3G UK. That was their target market. Tom Adeyoola, Founder/CEO, Metail.

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Research Software Technology User Testing Fractional CTO 55

The Product Coalition

AUGUST 30, 2021

Ever-changing guest interests lead to demands for the flavor market. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. Thus, this aids the development of the food flavor market.

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Reporting Tools Software Review Systems Review Technical Review 129

Bogdan Coman Says

JUNE 27, 2019

I started this series from a discussion around few beers with a fellow product friend… Is there any true market potential for consumer IoT devices today? ? TL;TR from the first two parts: Market adoption ?—?it Or the market value. It maps the emotional value, not the market adoption. A bit of context beforehand.

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Research Software Product Marketing Marketing User Testing 40

The Product Coalition

FEBRUARY 5, 2021

Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Early Career in Marketing Negar studied Marketing at the undergraduate level at a university in Vancouver, B.C. Within two years, Negar was promoted to Marketing Manager. Unfortunately, there were none.

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Technical Advisors Reporting Tools Technical Review Customer Experience 112

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. percent in 2018 and 26.2 Brilliant men, often, but no more so than the women I encountered. percent in 2019.

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Technical Review Reporting Tools Leadership Startups 111

Product Management Unpacked

JULY 19, 2018

I have worked in 14 startups, founded four, and have held executive positions for better than two-thirds of my career. What’s equally rewarding is seeing the visibility and impact that product managers have in the market today. And market demand certainly exists. I was an outsider; I like to think I still am.

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Reporting Tools Technical Review User Testing Research Software 109

Userpilot

MARCH 8, 2022

In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

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Technical Advisors Product Research Analytic Tools User Testing 115

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

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User Testing Customer Experience Inbound Research Software 116

Alchemer Mobile

AUGUST 22, 2019

On the other hand, seventy-one percent of respondents said a four-star or five-star app store rating of a well-known brand positively impacts their view of the brand as a whole. The volume of star ratings for iOS grew by 126 percent on average from 2017 to 2018 , along with a median increase of 97 percent.

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Feedback Software Research Software User Testing Customer Feedback 131

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Vision Magazine B2B Blog 113

UX Studio: Product Management

NOVEMBER 5, 2018

So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019. What has happened in 2018 so far? So without further ado, these UI trends of 2018 will likely hang on in 2019 as well: UI Trends 2019 #1: Typography and storytelling. Now, the year is coming to an end AGAIN! Can you think back?

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Research Software Feedback Software User Testing Customer Experience 111

Product Management University

JANUARY 30, 2018

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.

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Demo Definition Magazine Product Management 113

The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. tobacco industry in 2017, when they vaulted to the top of the e-cigarette market. Marlboro maker Altria Group took a 35% stake in 2018.

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Product Management Product Manager Government Technical Review 65

Modus Create

FEBRUARY 24, 2020

In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.

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User Testing Product Research Customer Experience CTO 106

The Product Bistro

APRIL 7, 2019

Synopsis : In late 2018, my Stepfather, my father figure for over 40 years, passed away. I can read the recent sales reports, I know how to pick apart a competitive market analysis (CMA or ‘comps’) and read between the lines. This post revolves around selecting a realtor as the trustee of my Stepfather’s estate.

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Product Management Product Manager Management Management 195

The Product Guy

SEPTEMBER 9, 2017

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Product Manager @ CBS Radio / Digital Audio (New York, NY (Midtown -> West Village in 2018)) Keywords: Digital, Marketing, Product, Streaming, UX [link].

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Product Management Product Manager Healthcare Artificial Inteligence 68

Mind the Product

MARCH 30, 2020

For example, as of July 2018, any company with 10 or more full-time employees, looking to hire foreign employees for positions with a fixed monthly salary below S$15,000, was required to first advertise the position on the government job-matching portal, MyCareersFuture.sg (previously the National Jobs Bank).

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Advertising Product Research Startups Government 105

ProductCraft

AUGUST 3, 2018

Share Post: Monday, July 30, 2018. Monday, July 30, 2018. Tuesday, July 31, 2018. Tuesday, July 31, 2018. This is a stellar market opportunity! © 2018 Pendo.io, all rights reserved. Perspectives. ProductStack. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug.

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Customer Experience Feedback Software User Testing Customer Feedback 74

ProductPlan

DECEMBER 13, 2021

trillion that was spent on Digital Transformation last year (2018). How can Product People design and initiate Product-Led Transformation programs that enable their organisation to continuously discover, design and deliver products to the right market at the right time? Some of which are; Harvard Business Review states, $1.3

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Weak Development Team Agile Technical Review Product Research 97

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. In fact, from 2015 to 2018, gender representation had only increased by 2 percent. You can find Kasey Cuppoletti on Twitter and LinkedIn.

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Analytic Tools Feedback Software Reporting Tools User Testing 116

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Top 5 Customer Success Webinars of 2018. The same goes for titles!”. Click here to read the blog.

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Webinar Blog Customer Experience Customer Feedback 71