Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userzoom

NOVEMBER 18, 2019

What are the top challenges that UX professionals will face in 2020 and what can we do to solve them? 70% of CEOs now see UX and CX as a competitive differentiator, however budgets are remaining stagnant. The results, as featured in our 2019 State of UX in the Enterprise survey , are a revealing array of common challenges and trends.

User Testing 91

User Testing Product Research UX Data Visualization 91

Amplitude

MARCH 9, 2020

As the first SRE on Google Ads and lead of Optimizely’s data science team, Eric and Bilal respectively experienced the pain points of legacy analytics solutions, particularly time-intensive A/B testing in order to differentiate between causation and correlation in their data. What they’ve created is years ahead of the market.

Data Visualization 111

Data Visualization Analytic Tools Artificial Inteligence User Friction 111

Product Management Unpacked

APRIL 27, 2020

The Great Lockdown (March 2020-?). We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. The Gulf War Recession: (July 1990 – March 1991). The 9/11 Recession: (March 2001 – November 2001). So be prepared.

Product Manager 158

Product Manager Product Management Management Management 158

Mind the Product

NOVEMBER 28, 2019

Every relationship where you help people initially has a power differential. Let’s think of products as a differentiated delivery mechanism of some value exchange. Now I’m in a looser team across marketing, but I think about what I’m doing as a product.”. Who has the power?

CTO Coach 178

CTO Coach Analytic Tools Fractional CTO Research Software 178

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Mind the Product

DECEMBER 24, 2019

We learned so much at each event and can’t wait to do it all again in 2020. He says: “Focusing on the market and its maturity will let you weave a story that stands out, focus on the customer, and differentiate yourself.”. Both of these exciting launches came in response to growing demand and got off to flying starts.

Travel 152

Travel Agile Download Framework 152

BrainMates

FEBRUARY 12, 2020

Updated February, 2020. As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? What is a “market-driven” Product? ” (BNET).

Marketing 59

Marketing User Testing Research Software Product Research 59

DemandMatrix

MAY 26, 2020

Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. What is clear is that your carefully crafted 2020 revenue plan evaporated in March. Firms need to pivot quickly into new markets, messaging, and value propositions. It roughly trebled its market share in Q1, growing to 26.1%

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Innovatemap

NOVEMBER 4, 2020

2020 has become a digital-forward year for your business, which has been easy for some but riddled with challenges for many. How you sell and market your products, services, solutions, offerings, you name it, has changed. It’s 2020, the year to look, talk, and act like a digital-savvy company people want to do business with.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Why should your target market be so narrow? In the case of Ramp, all they had initially was the messaging: “When we launched, in mid-2020, I think we had ‘message-market fit.’ This is the mistake most people make.

B2C 117

B2C Customer Experience User Friction User Testing 117

Roy Madden

MAY 27, 2021

Started using Feedly Cybersecurity: 2020. In tandem with other market players, they help protect Australia’s national energy supply from cyber attacks. “We Leo recognizes most of these names as companies, so he can differentiate if an attack is about Amazon (company) vs. Amazon (the river), for example. Not the noise.”.

Research Software 109

Research Software Reporting Tools Data Visualization Customer Experience 109

Intercom, Inc.

JANUARY 18, 2023

Enter 2020. Liam Geraghty: Homeschoolers are a major market for Outschool as well as kids taking after-school lessons for academic enrichment and support. Liam Geraghty: Figures show that the edtech market grew by nearly 21% year-over-year in 2021. We grew over 15x in 2020 versus the prior year. That is absolutely true.

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Adience’s research highlights the power of product analytics. – McKinsey.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Indicative

OCTOBER 8, 2020

By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . With this context in mind, gaming analytics is the process of applying user behavior data to guide marketing, product, and business decisions. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Under Sir Jack, I felt so much more free to talk about some of my more insane ideas, like GameStop back in October of 2020. Let’s talk about growth.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

MARCH 17, 2020

As things shift from inner workings and move towards communication with customers, the main challenge for product managers becomes differentiating between routine daily tasks that move things forward and the ones that are hindering the project. But in 2020, transparency doesn’t only have to be about the internal organization.

Onboarding KPIs 113

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 113

Amplitude

JUNE 23, 2020

Historical Count is more accurate than just differentiating between new and returning users. Amplitude Engage lets you automatically send your behavioral segments in Amplitude to ad networks, marketing automation tools, and personalization engines for retargeting.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Intercom, Inc.

MAY 28, 2020

That really is a big step for us, because it shows the trust of our investors and the market in general towards the fact that Aircall is revolutionizing the phone system industry and changing the way phone systems are being used all over the world. A lot of companies started to lay off people. What’s going on? Is the customer happy?

Customer Experience 186

Customer Experience Government Agile Marketing 186

The Product Coalition

OCTOBER 28, 2019

In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations. The voice of the customer is central to everything we create.

Product Strategy 66

Product Strategy Strategy Customer Experience Finance 66

Intercom, Inc.

SEPTEMBER 17, 2020

Kyum and his team have a unique vantage point into business and career trends across multiple industries – a universal trend they are seeing in 2020 is the risk of burnout. But in that mission statement, how do you feel that you successfully differentiate yourself from other, on the surface, similar platforms that have existed before?

Technical Review 210

Technical Review Customer Experience Customer Feedback Information 210

Pragmatic Marketing

JULY 18, 2018

When the CCPA goes into effect in January 2020, it will be the most stringent and far-reaching consumer privacy regulation in the United States. Despite these differences, organizations that already comply with GDPR will be better prepared for CCPA compliance in January 2020. The Law Probably Applies to You. How to Prepare for CCPA.

User Testing 70

User Testing Data Visualization Technical Review Research Software 70

Pragmatic Marketing

JULY 18, 2018

When the CCPA goes into effect in January 2020, it will be the most stringent and far-reaching consumer privacy regulation in the United States. Despite these differences, organizations that already comply with GDPR will be better prepared for CCPA compliance in January 2020. The Law Probably Applies to You. How to Prepare for CCPA.

User Testing 70

User Testing Data Visualization Technical Review Research Software 70

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus.

User Testing 86

User Testing Product Research Customer Experience Travel 86

Haines-Group

DECEMBER 28, 2023

This range has been confirmed by a number of studies including: A simple method to assess and report thematic saturation in qualitative research , PLos One 2020, in which researchers concluded that: “…typically 6–7 interviews will capture the majority of themes in a homogenous sample (6 interviews to reach 80% saturation).

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

Centercode

NOVEMBER 14, 2019

By 2020, 1 in 5 Americans will have “cut the cord” on cable. ” Differentiators like up-to-date content and the volume of available content aren’t far behind, with almost 95% of consumers reporting that these are high on their list of considerations.

Reporting Tools 63

Reporting Tools User Testing Telecommunications Research Software 63

Revulytics

DECEMBER 12, 2019

Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). By 2020, more than 40% of all data and analytics projects will relate to an aspect of customer experience.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. The February 2020 McKinsey Quarterly article Are You Asking Enough From Your Design Leaders? indicates the struggle is real.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Lenny Rachitsky

JUNE 25, 2024

The rest of the organization focuses on finding product-market fit, scaling the core product, or building new product functionality. For instance, DoorDash’s product and operational metrics are both equally important to business topline and margins, given the incredible complexities of its go-to-market and logistics operations.

User Testing 85

User Testing Data Visualization Customer Experience Management 85

Antwak Blog

APRIL 9, 2021

This ingrained behaviour needs to be consciously differentiated and changed when it affects hiring or promotions. It is difficult to gulp the fact that gender gap still exists in India even in the year 2020. According to the Gender Gap Index 2020, there is a 19% gap between men and women with regards to compensation.

Customer Experience 52

Customer Experience Workshop Differentiation Positioning 52

The Accidental Product Manager

OCTOBER 23, 2023

When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. The plan is to get in the market and let the customer tell them what works for customers. Back in 2020 a Peloton bike cost US$2,495; now the cheapest model is $1,495, not including an additional delivery charge.

Product Manager 73

Product Manager Product Management User Testing Management 73

Usersnap

JULY 1, 2019

As a product owner, UI/UX designer or a marketer, we are all working to optimize the website experience and bring in more customers. On top of that, the information can be used to inspire new marketing campaigns. . By the year 2020, customer experience will overtake price and product as the key brand differentiator, stated Walker Info.

User Testing 75

User Testing Data Visualization Customer Experience Product Research 75

ProductPlan

FEBRUARY 18, 2020

It’s a superset of the product vision , goals, target markets, differentiators, and initiatives. In our 2020 product management survey , the most common metrics used to determine product success were business metrics (34%). Many SaaS marketing metrics are important and informative for PMs. Misaligned metrics.

Customer Experience 59

Customer Experience Product Research Customer Satisfaction Reporting Tools 59

Lenny Rachitsky

SEPTEMBER 3, 2024

This explains why out of all the consumer subscription apps out there, fewer than 50 have ever reached $1B+ valuations, and fewer than 10 are publicly traded companies with $10B+ market caps. Public company market caps are from 8/30/24. Building their businesses on a core value promise that provides enduring value.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Business of Software Conference

JUNE 21, 2019

As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Her CV is impressive: VP of Marketing at several successful high-growth startups, an executive at 3 global tech giants, and 16 products launched to market over her career. Here are our 5 key takeaways from the book.

Positioning 56

Positioning Books User Testing Weak Development Team 56