The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 105

Framework User Testing Customer Experience Definition 105

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. The best way to do this is over the phone and via a person's resume/Linkedin profile.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. Understand Your B2B Audience: As a recruitment firm, the most commonly sought after B2B profiles we come across are: Engineers/Developers/Architects.

B2B 62

B2B Government Data Visualization Engineering 62

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. The best way to do this is over the phone and via a person’s resume/Linkedin profile.

B2B 48

B2B Data Visualization Government Engineering 48

Userpilot

MARCH 8, 2022

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

AUGUST 9, 2020

After long hours of profiling on Clutch, GoodFirms, LinkedIn, Crunchbase, and many other B2B platforms and rankings, we have defined the top five software developers in Poland. Fireart software engineers are highly skilled in Angular, React, Node, Vue, and other Javascript frameworks. Fireart Studio Min. El Passion Min.

Analytic Tools 139

Analytic Tools Research Software Software Developers Software Development 139

The Review by First Round

OCTOBER 7, 2021

GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

The Product Guy

APRIL 9, 2020

You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively. Nivi Jayasekar is a relentlessly curious product manager in San Francisco, CA on a mission to solve hard b2b problems. About Niveditha Jayasekar.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Mind the Product

SEPTEMBER 2, 2019

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand.

User Testing 100

User Testing Customer Feedback Feedback Software Marketing 100

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. Using mentions, they can also collaborate seamlessly with engineering or sales teammates to solve customer issues. . Lead generation.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Mind the Product

JANUARY 17, 2020

If you’re offering a B2B service, this can affect both the buyer of your product and the end users. Data engineering is commonly thought of as the plumbing, but I don’t think that really does it justice; it’s also the architectural plans and foundations of the house. Without good data engineering the edifice will fall apart.

Artificial Inteligence 136

Artificial Inteligence Data Visualization Technical Review User Testing 136

PMLesson's Ace the PM Interview

SEPTEMBER 10, 2020

Software Engineers , data scientists, and project managers are smart people. The software engineers who just finished their coding bootcamps might feel they are in a conundrum. Pay rates will continue to be competitive as the top companies entice experienced software engineers. Not all tech jobs are at high profile companies.

Software Engineering 52

Software Engineering Healthcare Engineering B2B 52

The Product Coalition

FEBRUARY 5, 2023

In this case, though, you have established that the service/product solves a real problem, yet haven’t been able to identify the ideal customer profile, to target the solution at. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Product Talk

JUNE 1, 2022

Dan is a Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. One of the keys to their early success was profiling interviewees against their in-app behavior. A Quick Introduction to Dan and His Continuous Discovery Journey. Tweet This.

Research Software 162

Research Software Product Research User Testing Customer Experience 162

Userpilot

AUGUST 30, 2023

Early Customer Profile Selection. About the author – June Kim June is a software engineer and has worked with different companies, from small startups to tech giants like Google. How to align your product strategy, sales processes, and customer engagement tactics to create a seamless and effective growth engine.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

DECEMBER 14, 2019

After in-depth market research, analysis, and long hours of profiling Clutch, GoodFirms, TopDevelopers, LinkedIn, Crunchbase, and a tone of other high-authority B2B ranking platforms and business directories, I can ensure you that they are the best. DCFS (foster care), American Heart Association, and many more.

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

UX Studio: Product Management

JULY 12, 2021

Clutch is a reputable field guide for B2B agencies, so we collected each eCommerce web design company with higher ratings in their database. We are thrilled to be among the top B2B business service providers, according to the Clutch Global award and to be a Zeplin Agency Member. .

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

Mixpanel

JANUARY 21, 2020

In this case, the spec is the job description plus the profile of the ideal person for the job. Some are more customer facing, some work more on internal things, and some are more like B2B product managers. The same goes for an engineering degree. Get these documents/expectations straight before you do anything else.

Weak Development Team 87

Weak Development Team Customer Experience Reporting Tools Feedback Software 87

Userpilot

NOVEMBER 14, 2022

Specifically, you need to note these sites’ traffic and backlink profiles. Using an SEO tool, you should also look at their keyword and backlink profile. A high-level overview of search engines results for potential niches. That means your business, product, or service could better address the search intent.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Intercom, Inc.

NOVEMBER 20, 2018

To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. It is important to start with some clarity as to who you are targeting. Industry sector.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

AUGUST 12, 2020

Check a Portfolio and Customer Testimonials To determine the team’s skillset, you may check the team’s expertise, customer reviews, and the key clients on the company’s profiles on B2B directories. You can also view its portfolio on a corporate website or platforms like Behance, Dribble, GoodFirms, etc.

Software Developers 140

Software Developers Software Development Feedback Software Software Review 140

Mind the Product

AUGUST 31, 2017

In the start of his presentation at ProductTank NYC, he further breaks down his experience by listing some of the professional roles he’s played, like Lab Researcher, R&D Engineer, Product Manager, and Startup Advisor. Don’t settle.” Also, they were entering a very crowded market, and they struggled to differentiate.

Research Software 85

Research Software User Testing Customer Experience Product Research 85

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. You started off in engineering, I believe. Where others might see an uphill battle, Nicolas (Nico) Marchais saw an opportunity.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Studio

APRIL 6, 2023

They take on projects from $150 – $199 / hr according to their Clutch profile, and they worked with Coca-Cola, Glenmorangie, RunDNA, and the JUNO Awards. In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

They take on projects from $150 – $199 / hr according to their Clutch profile, and they worked with Coca-Cola, Glenmorangie, RunDNA, and the JUNO Awards. In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Ronke PM

OCTOBER 5, 2023

The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager. Most meaningfully, it indicates to customers that the organization is committed to helping them manage and grow their business which is crucial in B2B.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Intercom, Inc.

JANUARY 14, 2021

It’s a B2B SaaS application, think of it as a CRM. And I’d try to somehow bring the context from the spreadsheets and PowerPoints later, once you start building things into the product delivery process, and reflect it in the engineering task management tools that we all had available.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Netflix offers personalized video recommendations, multiple profiles, and offline viewing for a high-quality streaming experience globally.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Product Innovation Educators

JUNE 25, 2018

Product managers work with product teams, R&D, engineering, marketing, finance, and others, but the one group that is most often discussed, especially in B2B organizations, is sales. Useful links: Connect with Ian via his LinkedIn profile. Putting sales and product managers on the same team to create better products.

Data Visualization 50

Data Visualization Product Management Product Manager Reporting Tools 50

UX Studio: Product Management

JULY 9, 2021

We are an official Zeplin agency member and honoured to be among the top B2B service providers on the Clutch Global Award list. Based on their Clutch profile, hourly prices start at £100, with a minimum project size of £18,000. Through their human-centred and agile approach, the strategists, designers, engineers.

Research Software 52

Research Software UX User Testing Product Research 52

UX Studio: Product Management

NOVEMBER 22, 2022

Clients can hire them for projects at an hourly rate of $100, according to their Clutch profile. . They have experience with various sectors of the property market, B2B sector, private equity, and asset management companies. This process includes best practices and industry trends.

Research Software 78

Research Software Technical Review Data Visualization User Testing 78

Sachin Rekhi

JUNE 24, 2015

It's why Workday , an incredibly successful HR solution, still employs the traditional B2B top-down sales approach as opposed to B2C2B. The traditional B2B sales process requires a focus on large marketing budgets and long sales cycles to generate awareness, interest, and consideration for your solution.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Roy Madden

APRIL 1, 2016

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. 75 percent of B2B buyers use social media to be more informed about vendors. 06 “The Rise of Social Selling. ” by Jill Konrath.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. If you need a template RIGHT now, take a deep breath – you have come to the right place.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Product Innovation Educators

SEPTEMBER 10, 2018

Before I had the course, I used to get emails from people who just got their MBAs and thought they could get a job managing engineers or designers. If you are in a B2B company, you need to go on trips with the sales people and listen to what the clients were saying rather than relying on second-hand information from sales.

Customer Feedback 53

Customer Feedback Feedback Software Product Management Product Manager 53

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. You work closely with engineering team, define and document the requirements, attend the scrum. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45