Emerge Insights

JUNE 14, 2023

Wednesday, June 2111am PDT / 2pm EDT Join our webinar for product-focused B2B leaders and product teams.

Webinar 52

Webinar Vision B2B Product Strategy 52

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Product Management University

FEBRUARY 27, 2017

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Problems aren’t the headline.

Vision 100

Vision Magazine B2B Blog 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. The ideal time to re-route your growth strategy is before your growth starts to taper off. The ideal time to re-route your growth strategy is before your growth starts to taper off. In B2B, product ROIs aren’t relevant, especially in a vertical market model.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Manager Coach Blog

MAY 7, 2024

Communication Excellence: Possessing the ability to communicate complex ideas clearly across various organizational levels to ensure alignment and execution of strategies. Advanced Analytical Abilities: Excelling at dissecting complex data, identifying patterns, and formulating strategies based on comprehensive market analysis.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Radical Product

NOVEMBER 19, 2020

Despite the delighted users and metrics that pointed up and to the right, Paul’s enthusiasm gave way to dismay as he shared his finding: his strategy of focusing on delighting his customers had backfired. Defining your Why Before setting out to delight customers, we need to start with a clear vision for the change we want to bring about.

Vision 52

Vision User Testing Feedback Software Customer Experience 52

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Product Management University

JUNE 21, 2021

With the market knowledge as the backdrop, product management creates a vision for how your organization is going to make its target customers successful in ways they haven’t even thought of yet while also driving revenue growth, market share and wallet share. Proving you can execute the strategy seals the deal. Give it a whirl.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 83

User Testing Research Software Banking User Friction 83

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals. It’s about prioritizing features that align with the company’s vision and long-term goals.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. When selecting an agency, ensure that their recent work, messaging strategy, and flexibility with announcement schedules align with your business goals. Listen now on Apple , Spotify , Overcast , and YouTube.

Reporting Tools 84

Reporting Tools B2B Customer Experience Startups 84

Mixpanel

MARCH 16, 2020

The agency side focuses on helping business figure out how to get started on Amazon, how to run their current brands on Amazon better, and provide ongoing strategy and support. We’re really focused on blue chip companies that have a large vision for Amazon, whether that be logistics or long-term sales strategies by country.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Gainsight

OCTOBER 16, 2020

B2B product management has always been strategic. Back in 2000, the strategy for Product Management was: Do what Sales wants. There’s no blank slate; there’s simply the product manager’s vision for what it could be. The most successful companies with the biggest valuations place Product Management at the core of their strategy.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

bpma ProductHub

APRIL 17, 2017

Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve. And while strategy and Roadmaps set the direction, they are not enough to deliver results. to high gain questions like: What features do we need to support the strategy?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Product Management University

APRIL 24, 2017

It’s not that those goals aren’t important, they just shouldn’t be the headlines of the strategy. Marketing and sales teams are thoroughly confused by all the fragmented product messages that don’t roll up to a cohesive value story or vision. 3 Steps to Connect the Dots. Now you’ve got momentum!

Product Marketing 100

Product Marketing Marketing B2B Vision 100

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. Success didn’t just happen overnight.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)? 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

The Review by First Round

OCTOBER 7, 2021

He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective. GC explains how he sinks tons of time into understanding the customer journey, mapping out the delta between reality and the ideal vision.

Marketing 52

Marketing B2B Customer Experience Vision 52

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You are a self-starter with the ability to work independently, articulate a vision, and execute it. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

UX Planet

MARCH 7, 2024

This is a reality for many organizations that leap into building an in-house design team without integrating Design Ops into their strategy. Our integrated approach combines design and QA from the outset, ensuring that each design element is meticulously crafted and aligned with your vision and technical specifications.

Feedback Software 52

Feedback Software Research Software Customer Experience Customer Feedback 52

Lenny Rachitsky

JANUARY 25, 2024

Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. When crafting a GTM strategy, ensure that the entire team is aligned around one playbook (the Early Market playbook, the Bowling Alley playbook, the Tornado playbook, or the Main Street playbook).

Marketing 68

Marketing User Friction User Testing Generative AI 68

Userpilot

NOVEMBER 21, 2023

Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. Instead of driving the product strategy , they simply fulfill requests. Is giving up any easier?

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

UX Studio: Product Management

JUNE 22, 2021

B2B: customer visits and sales meetings. Product teams working on B2B products are often in a special situation, with more constraints but also more opportunities. But there is one thing team members can’t learn from customers, and that is the vision and the long-term goals behind a product. Strategic context.

Data Visualization 130

Data Visualization User Testing Analytic Tools Weak Development Team 130

ProductPlan

JANUARY 7, 2022

Imagine a B2B software company selling a downloadable app that enterprises install on their machines. To sum up, the product team’s role in a digital transformation will be developing, communicating, and driving the strategy. ” They’ll enthusiastically share their vision with the development team.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84