The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews. I am going to explain how I try to stay objective while talking to customers, in the hope that this can be useful to you in some way.

User Testing 111

User Testing Blog Customer Experience Customer Feedback 111

Andrew Chen

DECEMBER 18, 2017

Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). Andrew Chen (@andrewchen) July 26, 2017. Building your personal bat signal.

Blog 110

Blog Analytic Tools Research Software Feedback Software 110

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? A little bit of quick math would reveal that I’m two episodes behind on the blog, and nearly a year behind on the podcast.

Framework 97

Framework Workshop Blog Education 97

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 91

Product launches User Testing Product Research ChatGPT 91

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. Source In the realm of entertainment, few companies have revolutionized the landscape as profoundly as Netflix.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 123

Vision Product Research User Testing Roadmap 123

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Blogs for Product Managers. A persuasive leader.

Books 80

Books Blog Feedback Software User Testing 80

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. What is marketing-led growth?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Lenny Rachitsky

MARCH 7, 2024

Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok.

Strategy 85

Strategy Product Strategy Advertising User Testing 85

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Customer Experience 104

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. Intent stage (MoFu).

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? If I give you my real email, you’re going to spam me for the next five years. I’m never going to respond. why is it valuable? is it fit for my use case?)

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

JANUARY 18, 2023

We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. It can be intimidating starting with a blank chart and not knowing exactly where to go first … You see a data point that looks bad, but why? And where should you start?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

Research Software 89

Research Software Analytic Tools User Testing Onboarding KPIs 89

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 95

Research Software Analytic Tools Feedback Software Data Visualization 95

The Product Coalition

JANUARY 26, 2024

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. By Jay Stansell and Tremis Skeete , for Product Coalition We all want to learn how to be better product people. We are a community of volunteers.

Article 117

Article Reporting Tools Education Definition 117

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. But it’s not that easy.

Research Software 81

Research Software Data Visualization User Testing Marketing 81

Userpilot

MARCH 17, 2024

It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. Book a demo to learn more.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Dashboard 91

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Lenny Rachitsky

FEBRUARY 11, 2024

Brought to you by: • Sidebar —Accelerate your career by surrounding yourself with extraordinary peers • Whimsical —The iterative product workspace • WorkOS —The modern API for auth and user identity — Jake Knapp and John Zeratsky are the authors of best-selling books Sprint and Make Time.

Customer Experience 84

Customer Experience Framework Finance Blog 84

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? A little bit of quick math would reveal that I’m two episodes behind on the blog, and nearly a year behind on the podcast.

Framework 52

Framework Workshop Blog Education 52

Andrew Chen

FEBRUARY 26, 2024

I met tons of incredible people, some of whom went on to create major products and found unicorn companies. (Above: No, it doesn’t really look like this — and yes it’s mostly office parks and tech billboards. I learned so much in my first few years and wanted to pass along some of my lessons.

User Testing 123

User Testing Customer Experience Blog Events 123

UX Studio

FEBRUARY 15, 2024

Sure, ChatGPT takes the lead in most conversations regarding AI products, and nearly everyone knows about Midjourney. But we truly believed that other AI products are out there – especially for design and research. Young as this technology may be, it’s poised to have an impact, especially on productivity.

Research Software 92

Research Software Product Research ChatGPT Generative AI 92

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 92

Product Marketing Onboarding KPIs User Testing Marketing 92

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. On Thursday morning she was healthy and finally going back to her daycare.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

Feedback Software 92

Feedback Software User Testing Product Research Strategy 92

The Product Coalition

APRIL 8, 2024

Product management is an attractive career path, and getting into the field is harder than ever. Why is product management an attractive career? For starters, product Managers generally have attractive salaries. Built In lists the average Product Manager salary at $128,820. What does it take to be a good product manager?

Product Management 108

Product Management Product Manager Customer Experience User Friction 108

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 91

User Testing Product Research Feedback Software Customer Feedback 91

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 90

Product Research Feedback Software Research Software Product Marketing 90

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 103

B2B User Testing Research Software Analytic Tools 103