Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. A recent study found that articles with images every 75-100 words had two times the engagement of articles that had one image or less. [14:53]

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Userzoom

APRIL 23, 2019

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. How can we improve the naming of our products to appear higher in search?

Customer Feedback 115

Customer Feedback User Testing Branding Data Visualization 115

Product Innovation Educators

FEBRUARY 7, 2022

He originally studied electrical engineering at Stony Brook in New York, a highly rated engineering school. Trademarks protect branding. [7:13] 27:57] Is there any value for you in your career to have your name on a patent? Trademarks protect branding. [7:13] Summary of some concepts discussed for product managers. [4:48]

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

UX Planet

MAY 1, 2025

It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission. link] From our learnings and research we defined Airbnbs brand mission as Belong Anywhere. What makes Airbnbs design such a gold standard?

Research Software 97

Research Software Travel Customer Experience User Testing 97

Userpilot

DECEMBER 18, 2024

Instead, the interpretation is added as a result of qualitative sources, namely human expertise, intuition, and domain knowledge. However, based on our experience, a good place to start is by building a better understanding of core UX terms , namely questioning utility and usability.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! Click here to read the full case study about The Room.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Culture

FEBRUARY 5, 2025

Studying this will help you understand who are the most critical stakeholders to build relationships with and where loyalties lie. We can all learn from one of the key architects of that influential brand and global community. More ideas and photos from Product Culture on LinkedIn , Facebook and Instagram.

Naming 90

Naming Branding Books Information 90

Product Talk

MARCH 30, 2016

” She said, “I didn’t, but they were a brand I liked and they were on sale.” She thinks she buys a pair of jeans based on fit, but brand loyalty and price (or getting a good deal) were more important when it came time to make a purchase. To understand this study, we first need to review some facts about the brain.

User Testing 243

User Testing Customer Experience Customer Feedback Product Research 243

Intercom, Inc.

APRIL 11, 2018

We put some of our research into a timeline, beautifully illustrated in our Brand Studio (click to view): Quick note: the original name of this microsite was “The History of Messaging.” But as we put the timeline together we realized– we’re not studying a timeline of past events, or history, we’re studying a timeline of changes.

Research Software 191

Research Software User Testing Messaging Government 191

Intercom, Inc.

MAY 25, 2021

The resulting study, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , found that: Messenger-based support is now the second most used support channel. On the other hand, email can take too long: one study found that the average response time for emails was 12 hours, versus two minutes for live chat messages.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

The Product Coalition

AUGUST 8, 2023

Market analysis and study help you to gain knowledge about the requirements of the customers, which you can use to modify your initial product. Choose a Name for your Business The next step to starting your business is choosing a name for it. This may help in branding the business with ease and less difficulty.

Banking 144

Banking Government Finance Naming 144

Product Innovation Educators

APRIL 19, 2021

The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love. . His name is Josh Linkner. . Interestingly, he started his career as a jazz guitarist.

User Testing 183

User Testing Product Research Research Software Customer Experience 183

Product Innovation Educators

MARCH 4, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Coalition

OCTOBER 13, 2020

This case study is helpful for: Product managers and marketers of large companies?—?as The product got a name?—?Fintarget, based on the Fintarget’s brand guidelines and paying special attention to the strategy card so even a newbie investor could get it straight. this was the block-by-block UI/UX design for MVP.

UX 95

UX Data Visualization Feedback Software User Testing 95

Intercom, Inc.

MAY 18, 2022

Brands struggle to offer seamless omni-channel experiences, with about half of business decision-makers saying their brands do not have the ability to carry context across channels. In fact, 60% of the online adults in a Forrester study said, “I’m unlikely to return to a website that does not provide a satisfactory customer experience.”

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

Product Innovation Educators

MARCH 20, 2023

The company’s team of researchers, strategists, and inventors helps organizations reimagine their future and invent new products, services, and brands. Many organizations rev up for innovation, do a giant market study for six months, go off and work with those insights for the next three years, and never talk to customers again.

Strategy 272

Strategy Research Software Feedback Software Customer Feedback 272

Intercom, Inc.

OCTOBER 13, 2020

Case study: Resolution Bot. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand. Achieving this balance in practice requires a lot of work. Key takeaways.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Product Innovation Educators

APRIL 19, 2021

The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming product masters, gaining practical knowledge, influence and confidence so you’ll create products customers love. . His name is Josh Linkner. . Interestingly, he started his career as a jazz guitarist.

User Testing 156

User Testing Product Research Research Software Customer Experience 156

Mind the Product

NOVEMBER 1, 2017

His name is Eric. Company name. Relationship with other products/brands. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs. Encourage your team to start using the persona’s name in your day-to-day product discussion. Find Targeted People for a User Study. Unbelievable!

Construction 139

Construction Workshop User Testing Customer Experience 139

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity? The goal?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Next, cluster related problems into broader themes, and give each theme a relatively short and pithy name.

Strategy 122

Strategy Technical Review Product Strategy Product Research 122

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

JULY 29, 2024

Userpilot hosts industry-relevant webinars to raise brand awareness. Userpilot shares case studies as part of its product campaigns. An example of a goal can be increasing brand awareness, driving product expansion , or boosting new feature adoption. These case studies typically highlight: Customer challenges.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

MARCH 5, 2021

Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. The magic of a free trial is in the name: free! Paid trials work best in the Surfer and Ahrefs case studies mentioned above. When you want to define your brand as a “premium” solution. Source: ImgFlip.com.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

UX Planet

MARCH 3, 2025

Social Proof: Incorporate customer testimonials, case studies, and trust badges to build credibility. Use real names and photos for authenticity, such as Rated 4.9/5 Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand.

User Testing 59

User Testing Research Software Data Visualization Reporting Tools 59

Intercom, Inc.

JULY 26, 2022

Depending on your goals, a “conversion” could be a number of desired actions, including completing a purchase, signing up for a newsletter, upgrading a service, submitting a form, or downloading an asset, to name a few. Research shows that a good sales conversion rate for an e-commerce brand is between 1% and 5%.

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. www.your-app-name.com) and set up a landing page, complete with your app’s name and description and a form for visitors to sign up for email alerts on your app’s progress. REGISTER YOUR DOMAIN AND CREATE A LANDING PAGE.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You can be described as many things. How does this threaten intellectualism?

Research Software 244

Research Software Technology Telecommunications User Testing 244

Usersnap

APRIL 12, 2019

We will cover study templates, focuses, and trajectory among other facets. Soon after, its studies also focused on service expansions and acquisitions. Researchers must ask themselves several immediate questions: What market segments should studies focus on? How will the study reach participants and interest them?

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Mind the Product

MAY 11, 2018

Ana delves into two case studies from her time at the BBC and Sky, demonstrating the challenges and opportunities she’s worked on in the broadcast industry. BBC Case Study. Complexities of Starting From Scratch in an Established Brand. Sky Case Study. Innovation was the name of the game in this case study.

Workshop 101

Workshop Naming Customer Experience Product launches 101

Userzoom

APRIL 16, 2019

Welcome to our UX 101 education series about the different types of studies and research methodologies you can use with the UserZoom platform. In this article we will introduce readers to the exciting world of think out loud (TOL) studies! What is a Think Out Loud (TOL) study? How does a TOL study work?

User Testing 116

User Testing Customer Feedback Customer Experience Product Research 116

Intercom, Inc.

JULY 31, 2019

Check out more examples of companies using our chatbots to improve their marketing in this article or in our case studies. Others may prefer links to content like case studies or third-party research. As you’re putting together your first few chatbots, keep these tips in mind to ensure an on-brand, positive experience.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Mind the Product

OCTOBER 17, 2019

That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead. Using Lean branding, we created and tested a new brand in just a day. Limit scope.

User Testing 119

User Testing Product Research Research Software Feedback Software 119

NextBigWhat

JUNE 23, 2020

As of today, Freecharge (which saw a handsome exit, and then was sold for peanuts) now exists as a namesake brand while Paytm continues to build on top of its recharge userbase and is way more valuable. What Salesforce did with Siebel is a great case study on pricing and positioning. ” Why some copycats work better than original?

Advertising 131

Advertising Startups Positioning Consulting 131

Intercom, Inc.

SEPTEMBER 18, 2019

These pop-up messages can be personalized using customer names and data, making them more likely to grab the attention. The effectiveness of live chat is higher than you might expect: one Facebook study showed that 53% of customers are more willing to spend with a business that has chat platform functionality on their website.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36