Product Innovation Educators
JANUARY 20, 2025
Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” This company got half of their annual business from one conference. Their CEO set an audacious goal for this conference to be a wild success.
Product Innovation Educators
NOVEMBER 25, 2024
His ideas proved so impactful as a competitive advantage that they sped his rise at Amazon and later to C-suite positions he held at companies, including McDonald’s as their first Chief Digital Officer, and at Volvo and MGM Resorts. In this episode, he shares some insights from that workshop and his experience in product leadership.
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Business of Software Conference
MAY 18, 2023
I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.
Product Management University
SEPTEMBER 24, 2019
Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.
Userpilot
JULY 22, 2024
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.
ProductPlan
OCTOBER 1, 2020
For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.
Product Innovation Educators
DECEMBER 23, 2024
Product Launch and Marketing Mike shares how AI can significantly enhance product launch activities: Generating initial marketing messages for different customer segments Testing various positioning approaches Creating customized content for different channels Analyzing market response patterns What makes Mike’s approach particularly effective (..)
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