Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Guy

OCTOBER 9, 2018

As a result of my participation in the product mentorship program I expect to spend the majority of my time in the rest of 2017 doing strategic work, such as product marketing, positioning, pricing, packaging, competitive differentiation (offensive and defensive), customer segmentation, and so on. About Julian Dunn.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. Rashid works as a product manager, focusing on small business segment, at ADP Canada.

Reporting Tools 350

Reporting Tools Customer Experience Product Manager Product Management 350

Product Management University

JANUARY 9, 2025

Using the Toggle Technique a Visual Spacer As a solution consultant or sales engineer, you always make your best attempt to let your audience know when youre shifting gears to a different topic or going to a different area of the product. This approach makes it easier to connect user value up to the (strategic) executive level.

Demo 130

Demo Dashboard Customer Experience Product Research 130

UX Planet

MAY 27, 2025

Elevate Experiences with Dopamine Banking and DigitalBranding At the crossroads of UX design, psychology and brand strategy lies the idea of Dopamine Bankingmixing small rewards, gamification and emotional connection to make managing money feel less like a chore and more like a positive experience. Originally published at [link].

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

The Product Guy

APRIL 4, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

The Product Guy

JANUARY 5, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? B2B Product Manager November 2020 Issue. Product Management Playbook.

Magazine 130

Magazine B2B Product Manager Product Management 130

The Product Guy

FEBRUARY 18, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.

Differentiation 153

Differentiation Books Strategy Product Strategy 153

Sachin Rekhi

APRIL 12, 2020

The most successful businesses realize this and work hard to continually protect their strategic position. Hamilton published this work in 2016 after a career of working with over 200 clients as a strategy consultant, including Netflix, Spotify, and Adobe. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JUNE 8, 2021

We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry. and collect positive reviews from our customers,” says Vlada Masevich, Head of Customer Success at Survicate. Conversational support positively impacts your whole business.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Consulting Differentiation Document 58

Product Innovation Educators

FEBRUARY 20, 2023

He is a well-known product management trainer, consultant, and speaker. We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. Dan Olsen is a returning guest to the podcast.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Product Tranquility , a consulting firm based in Austin, Texas. Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07]

Marketing 156

Marketing User Testing Research Software Product Research 156

Innovatemap

MARCH 23, 2025

With insights from some of the smartest leaders we know in New York City, we discussed the realities of building, funding and differentiating in todays competitive market. Consult potential customers on their existing workflows. Her experience demonstrates how powerful the right positioning can be. So how do you get there?

Customer Feedback 52

Customer Feedback Feedback Software User Testing User Friction 52

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Mind the Product

MAY 9, 2017

Jenine Lurie is Founder and Lead Strategist at Disruptive Experience, a New York based design consultancy that applies unique user-centered design strategies to create intuitive and delightful experiences that connect people to products. There really isn’t a lot of differentiation between insurance companies in terms of products offered.

User Testing 147

User Testing Development Customer Experience Product Research 147

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. This is also the time to define your product’s positioning and unique value proposition (UVP). For example, Userpilot differentiates itself through its comprehensive feature suite.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Talk

SEPTEMBER 20, 2023

Tweet This Marina Vytovtova works as a product consultant and is looking for a new full-time role. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. Thomas believes Vistaly’s key differentiator is the fact that the tool guides users to behave in specific ways.

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Userpilot

FEBRUARY 24, 2025

10+ years of experience in consulting, operations, or project management. As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Someone with a more traditional PM experience.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Mind the Product

APRIL 12, 2017

Senior/director integration positions are usually expected to own a product roadmap strategy. If they are not senior/director positions, then the product manager is usually tasked with the efficiency, quality, and speed to market of the integration. Q: How should startups position integration planning to maximise growth and retention?

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Request a consultation to see how Proficientz can help you deliver better results with less effort. A sales demo makeover…from tactical “day in the life of” demos to value storytelling that energizes executive buyers as much as it does users.

Magazine 130

Magazine B2B Product Manager Product Management 130

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Worse, many staff jobs are commodity positions. But I’ve consulted for a long time. Or, one Scrum Master from another.

User Testing 116

User Testing Agile Banking Consulting 116

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and is now an independent consultant. So how do you assess positioning? Hang out with Sales.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Amplitude

FEBRUARY 1, 2021

Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. Positioning starts with understanding the target audience(s) for your product. Is it to generate additional revenue from existing markets?

Product launches 111

Product launches Strategy User Testing Product Research 111

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Intercom, Inc.

DECEMBER 16, 2020

This level of cross-functional cohesion isn’t just a nice-to-have for the people on your sales teams; it’s also a strategic differentiator for your business as a whole. For Sam, this is a major differentiator. “I I’ve never worked anywhere with that much cohesive support.”.

User Friction 143

User Friction Customer Feedback User Testing Customer Experience 143

The Product Guy

FEBRUARY 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Lenny Rachitsky

JULY 25, 2024

He’s written extensively for the Harvard Business Review ; consulted for dozens of Fortune 500 companies, including P&G, Lego, and Ford; and written 11 other books. To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough.

Feedback Software 73

Feedback Software Airlines Strategy Differentiation 73

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Positioning. It makes everything easier. Portfolio Value Theme.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130