Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling.

Inbound 158

Inbound Strategy Outbound User Testing 158

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. But top-down, metrics-driven interventions mostly fail to make development teams more productive.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Product Innovation Educators

APRIL 3, 2023

13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing? For example, one strategy is to target consumers in the right context. How can we use media to deliver positive actions?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Intercom, Inc.

APRIL 4, 2019

’ “The first thing we did was to try to understand where buying behaviors changed, and develop customer segments that were predominantly based on size. Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 2, 2024

TL;DR A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market and drive customer success. In most SaaS companies, PLG strategies are developed by a collaborative effort between sales, product, and marketing teams. Shorter sales cycle.

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Product Research 105

Intercom, Inc.

SEPTEMBER 8, 2021

According to a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , 59% of support leaders and decision makers find a lack of proactive support to be a barrier to conversational support at scale. Outbound Messages.

Reporting Tools 238

Reporting Tools Inbound Customer Experience Data Visualization 238

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] “The essence of strategy is choosing what not to do.”

Outbound 156

Outbound Product Management Product Manager Finance 156

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Maintain Good Data Quality for Outbound Integrations. A strategy that worked well for us was to audit the data semi-regularly to ensure it was as clean and consistent as possible.

Reporting Tools 187

Reporting Tools Data Visualization Customer Experience User Testing 187

Intercom, Inc.

MARCH 10, 2020

If you’re in the same boat as us, here are some strategies that we’re thinking about. Even when it’s business as usual, team members have the flexibility to work from home once a week, and we’ve developed best practices to enable that setup. A smart meeting strategy. Double down on teamwork best practices.

Customer Experience 221

Customer Experience Customer Feedback User Testing Feedback Software 221

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. Let’s say you’re developing a tool for people in a team to chat with each other about work (think Slack or Microsoft Teams). You can quite easily visualise this group and target them.

Marketing 95

Marketing Outbound Strategy User Testing 95

Intercom, Inc.

OCTOBER 1, 2019

Having led sales teams at Facebook, Twitter, and now Intercom, I’ve developed and executed many of these plays. Inside we reveal the strategies, learnings, and best practices that have enabled us to build a business worth more than $1.275 billion. Keep your top sales reps motivated with development plans. Short on time?

Outbound 156

Outbound User Friction Demo Enterprise 156

Userpilot

AUGUST 23, 2023

Value chains differ from supply chains because the former focuses on increasing the amount of value a product provides, while the latter centers around the development and delivery process. Incorporating user feedback into your product development moving forward. What is the customer value chain concept? Customer pain points.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Provide an easy exit.

Feedback Software 236

Feedback Software Messaging User Testing Customer Experience 236

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus. It is time to set the team up for success.

Outbound 150

Outbound Agile Roadmap Messaging 150

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Intercom, Inc.

SEPTEMBER 4, 2019

I’ve been working to develop a sales coaching program that’s backed by one critical element: data. Instead of relying on structured training methods like documentation or classes, coaching requires leaders to understand what their reps’ weaknesses are so they can adjust them and develop new strengths. Understand when to stop coaching.

Weak Development Team 175

Weak Development Team Data Visualization Outbound Sales Training 175

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

FEBRUARY 9, 2021

I have purposefully not included books on psychology, personal development and motivation even though these topics are the foundation for achieving anything significant. The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This The books have been grouped by topic and rough reading order.

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

OCTOBER 9, 2018

For Sales Development Representatives, who are at the front line of sales teams, capturing attention is crucial to their success. A lot of our time and energy is spent trying to engage potential customers with outbound messaging. If only I could spare 15 minutes for a call… pic.twitter.com/FQOYIslfNp. Scaling limitations.

Customer Experience 126

Customer Experience Outbound Messaging Definition 126

Intercom, Inc.

DECEMBER 3, 2020

I’m a product marketer here at Intercom, and I was responsible for our go-to-market strategy and bringing Series to market during the year. We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series. Nicole: I’m Nicole. Wal: And I’m Wal.

User Testing 153

User Testing Feedback Software Data Visualization Research Software 153

ProductPlan

MARCH 17, 2020

PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Strategy. Product Vision.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Ask Benny

AUGUST 27, 2024

This approach risks transforming product teams into mere feature factories, jeopardizing their ability to do both inbound and outbound and deliver substantial value. The Role of the Product Leader Marty underscored that the product leader's role encompasses strategic decision-making and mentoring product managers.

Product Management 113

Product Management Product Manager Outbound Inbound 113

Intercom, Inc.

JUNE 8, 2021

This is the final post in our series exploring the findings from Drive Conversational Experiences for a Future-Ready Customer Support Strategy , a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021. Outbound messaging (70%). You can read the other posts in this series here. Personalization (66%).

Reporting Tools 223

Reporting Tools Technical Review Data Visualization Research Software 223

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Acquisition Strategy.

User Testing 143

User Testing Document Product Marketing Marketing 143

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 89

Research Software User Testing Outbound Marketing 89

Userpilot

AUGUST 12, 2024

Marty Cagan’s book, TRANSFORMED , provides strategies and real-world examples for shifting to an agile, innovative product operating model. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Intercom, Inc.

OCTOBER 22, 2019

Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

eG Innovations

JUNE 6, 2025

Network Traffic: Monitors inbound and outbound data to assess network performance. Book a free trial today, and let us help you transform your monitoring strategy so you can concentrate on growing your business. The post Monitoring ECS Metrics: A Guide for Developers and Operations Teams appeared first on eG Innovations.

Data Visualization 52

Data Visualization Analytic Tools Development Dashboard 52

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Mironov Consulting

DECEMBER 2, 2019

Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Changing how a product management team divides its work – and how it interacts with development/design/marketing groups – is as much about change management as org charts. Incremental team by team? Optional participation?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80