Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

NOVEMBER 19, 2022

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Userpilot can help product service managers collect user feedback, analyze user behavior data and improve communication via in-app messaging. These are not one-off exercises.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Haines-Group

SEPTEMBER 19, 2023

Without knowing the Positioning you want your product to take, its Value-proposition to customers, and how you will Message these things, you don’t have a path to market success. The exercise is to identify and express the most critical stuff. Write a few versions and give each the test: Is it Differentiated, Relevant, Credible?

User Testing 78

User Testing Product Research Differentiation Construction 78

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. 2) Navigation and structure. The problem.

Research Software 96

Research Software Analytic Tools Feedback Software User Testing 96

The Product Coalition

JULY 20, 2018

Once a match is received, the onus is on the woman to send the first message and thus turning the traditional gender dynamic in dating on it’s head. The product has a number of buy-ins that are incredibly popular with users such as the ability to extend the time to reply to a message.

Artificial Inteligence 80

Artificial Inteligence User Testing Data Visualization Customer Experience 80

Intercom, Inc.

FEBRUARY 22, 2018

What I find to be one of the biggest hallmarks, if not the hallmark of quality onboarding, is to blur the lines between the core use of your product and the introduction of your product to the point where people can’t really differentiate between the two. Joanna Wiebe on testing your onboarding messaging.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Userpilot

JULY 9, 2024

A robust customer experience strategy strengthens loyalty and improves retention , differentiates companies from competitors, and guides the development of products that align with customer preferences. For example, with Userpilot, you can create onboarding experiences and communicate with users through in-app messages.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

SEPTEMBER 9, 2022

Having an optimized notifications and communications strategy is crucial because it allows you to test, synthesize and identify what messages people will engage with and at what part of the customer life cycle. That second train of thought is where you will differentiate your product and create a sticky effect. So what now?

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. In fact, it can be one of the key differentiators in a saturated market where it’s difficult to compete on features or price. For example, Userpilot allows you to localize your in-app messages and the resource center modules.

Product Research 98

Product Research Feedback Software Research Software User Testing 98

Sachin Rekhi

JANUARY 27, 2013

And then you need to focus on delivering this message continuously to your team so they never lose sight of it. In many ways the hardest part of design is the prioritization exercise that requires determining exactly what is above the line for the next release. Without that it will be impossible to convince your team.

Technical Advisors 79

Technical Advisors Product Manager Product Management Technical Review 79

The Accidental Product Manager

OCTOBER 23, 2023

When Peloton first showed up on the market, their brand of expensive at home exercise bikes really took off. People liked to be able to exercise at home while pretending to exercise with other people via video links to live classes. Then the pandemic hit.

Product Manager 73

Product Manager Product Management User Testing Management 73

Lenny Rachitsky

AUGUST 13, 2024

With her client Postman , which is “a platform for building and using APIs,” they didn’t know what to call themselves three years ago, and that took work to go through her positioning exercises. Translate into value: The above unique attributes often bucket into themes of value that are differentiated.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Pragmatic Marketing

MAY 4, 2020

Shared mind-mapping exercises. Because webinar attention span is waning, the CEO is offering a 15-minute podcast message for CAB members only. When all else is commoditized, the customer-vendor relationship is the remaining differentiator. Interactive video conferences (moderated). Curated text and chat (e.g.,

Customer Experience 91

Customer Experience Data Visualization Analytic Tools Research Software 91

Pragmatic Marketing

MAY 4, 2020

Shared mind-mapping exercises. Because webinar attention span is waning, the CEO is offering a 15-minute podcast message for CAB members only. When all else is commoditized, the customer-vendor relationship is the remaining differentiator. Interactive video conferences (moderated). Curated text and chat (e.g.,

Data Visualization 18

Data Visualization Analytic Tools Research Software Webinar 18

The Product Coalition

MAY 11, 2022

From user problems to customer problems In enterprise software, you differentiate between the ones who buy your product (i.e., Therefore, Ben and Blair differentiate between customer and user problems. customers) and the ones who actually use your product (i.e., For example, by using a “preview” or “early adopter” program.

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Tyner Blain

AUGUST 1, 2013

I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. It was a really effective elicitation exercise for us that helped us characterize market problems. Whole Product Game Background. How We Used the Whole Product Game.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

The Product Coalition

SEPTEMBER 3, 2019

They were an enriched, jam-packed three days so here’s my attempt of summarising 300 slides, umpteen exercises and an unhealthy amount of post-it notes. This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV.

User Testing 60

User Testing UX Product Research Data Visualization 60

Userpilot

JANUARY 31, 2023

Remember to keep your users engaged with gamification and targeted in-app messages. Mapping the customer journey is a valuable exercise for any product manager. You can’t just fire random messages at random intervals, though. That’s a key brand differentiator. Make sure you identify the specific touchpoint.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Intercom, Inc.

SEPTEMBER 23, 2021

Well, I have a very short message I want to give you, and it is the foundation of customer service and experience. The reason you don’t want to is that if you do that, you’re back into a commodity trap where you’re not differentiated enough. I walked out there and I realized I had less than two minutes. Here it is.

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

Business of Software Conference

AUGUST 30, 2019

Claire Suellentrop (Founder/CMO, Userlist.io) – Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging from Business of Software Conference. So although it says positioning on the schedule this is going to be about messaging. So messaging is really how you feel fuel for the race. (

Messaging 40

Messaging Research Software Analytic Tools Feedback Software 40

BrainMates

MAY 28, 2019

Immediately after the training, while everyone was still inspired, we ran an exercise to brainstorm actions we could take straight away to achieve some quick wins. To practice the Design phase, we went back to customers with deeper questions about the one idea that rose to the top in the earlier ranking exercise.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

DemandMatrix

MAY 26, 2020

Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. What is clear is that your carefully crafted 2020 revenue plan evaporated in March.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Specific methods can find out what customers think when they encounter your brand, and validate your message (or not). Have you already got your product out there? Do research! Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

MAY 29, 2024

If your product idea already exists in some form, determine how you can improve upon it or differentiate yourself. The data from this exercise will enable you to design a product that meets their needs and expectations. Start building experiences with Userpilot. Product experimentation : Not sure what users will love more?

Data Visualization 105

Data Visualization Feedback Software Research Software Analytic Tools 105

Intercom, Inc.

MARCH 19, 2020

But if you don’t do that – if you don’t differentiate and create standards or aspirational use cases – people are left to guess. So essentially, orchestrating exercises and ways for people to really apply the book and its teachings to their organizations. Community in a time of crisis.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37

Product Management 2.0

MARCH 16, 2016

It isn’t a trivial exercise. We helped Roxar’s product team and executives through a research and market validation exercise that focused and resized the target market from over $10 billion to $250 million. Message their differentiated capabilities to buyers. Build a competitive solution. Beat their competitors.

Reporting Tools 40

Reporting Tools Marketing Research Software Data Visualization 40

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. This includes freeing up product managers for other tasks.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Business of Software Conference

NOVEMBER 26, 2018

That’s not the message they wanted to hear, and so I started my search for the holy grail for a way to define Product-Market Fit, for a way to measure Product-Market Fit, and for a methodology to increase Product-Market Fit. Do the segmenting exercise first. These are hyper ambitious, super intelligent engineers. Yeah, 10,000.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

eG Innovations

MAY 8, 2020

What differentiates eG Enterprise APM? We looked for both commercial and technological differentiators. Some could be OLTP (online transaction processing) systems, while others could be Asynchronous/ Messaging systems. What differentiates eG Enterprise APM? This is a key differentiator of our solution.

Data Visualization 59

Data Visualization Reporting Tools Analytic Tools Software Review 59

Nulab

SEPTEMBER 22, 2021

Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. Understanding what makes your audience tick will play a key role in your messaging. These are known as ‘psychographics.’

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

ProductPlan

OCTOBER 4, 2022

You can utilize this information to help decipher their messaging and sales tactics, and their pricing. The product team will tap more tactical research when working with sales and marketing to build out battle cards or hone their messaging. The exercise itself may illuminate and flesh out the broader competitive landscape.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Mixpanel

FEBRUARY 23, 2021

They’ve developed numerous frameworks to apply across different industries, exercising and refining them hundreds of times across their investing history with companies like Facebook, Slack, and Carta. And San Francisco-based VC firm Tribe Capital takes an even more nuanced approach to objectively measuring product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

DECEMBER 31, 2019

And then there’s messaging. Consider WhatsApp, founded in 2009 and now hosting more than 65 billion messages every day. In China, WeChat, which launched in 2011, sends about 45 billion messages every day. The era of the smartphone can also be seen as the era of personal messaging. The impact of social media.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Multi-step pointer messages in a Product Tour. Patrick: So it’s like exercise and dieting: everyone agrees it’s a great idea, and we all want to be healthier, but it’s really difficult to actually do it.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Tyner Blain

NOVEMBER 26, 2018

Differentiation – a problem which one competitor solves, unlike all other competitors, in an attempt to re-frame how customers view the problem space. The key is to differentiate the problem manifestation from the underlying problem. Differentiation – Remote monitoring of glucose levels.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Shep: Especially in the messaging world, which is what you’re all about, you want to make it so it doesn’t appear to be automated. Take chatbots, for example.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164