The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Sure, you want to nail the product positioning so that prospective buyers understand your unique value. It also eliminates the need for two or more versions of your positioning.

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

Differentiation 97

Differentiation Positioning Product Strategy Strategy 97

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? This is where effective product management plays a crucial role. As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. However, product managers need to take differentiation a step further.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. How you design and build products doesn’t change in a portfolio management model. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Roman Pichler

APRIL 7, 2025

Product Differentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

JULY 19, 2021

Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. I’ve known Greg for several years, as we both volunteer with PDMA, the Product Development and Management Association.

Product Research 278

Product Research Research Software Product Management Product Manager 278

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

Product Management 246

Product Management Product Manager White Paper Vision 246

Intercom, Inc.

MARCH 10, 2021

Practice the art of the “positive no”. Enter the “positive no.” ” This term was made popular by author William Ury in his book The Power of a Positive No. .” ” This term was made popular by author William Ury in his book The Power of a Positive No. statement.”

Strategy 245

Strategy User Testing Product Research Research Software 245

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Summary of some concepts discussed for product managers. [1:49] Follow the PPP hierarchy: First solve positioning, then packaging, then pricing. Then come up with positioning, which is how customers see the product.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

The Product Guy

JANUARY 18, 2018

The most important lesson I learned in The Product Mentor program with Jeremy and Zoe was that Product Management has a language. I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Dan Olsen is a returning guest to the podcast.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Needs are Features.

Vision 344

Vision User Testing Product Research Research Software 344

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. billion in annualrevenue. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Summary of some concepts discussed for product managers. [2:51] Position your customer as the hero of the story and your product or business as the guide. If I’m a team manager, my team is the hero. Joining us is Dr. J.J.

Framework 236

Framework Marketing Transportation Product Management 236

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Plan Your Future Today. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

APRIL 23, 2019

For a Product Manager, building the right product is more important than building the product right.”. What differentiates you from others? You could possibly do all this yourself in the role of a product manager. Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. Better Products.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

The Product Coalition

MARCH 23, 2022

If you’re into building up or developing an organisation or you’re deep into agile coaching, sooner or later you might come around the question for a Product Manager and/or a Product Owner. Introducing Product Management means to install a discipline and to make the company product led and vision oriented. There is no need to differ.

Product Management 154

Product Management Product Manager Differentiation Agile 154

Intercom, Inc.

MAY 19, 2020

In our model, product teams effectively own a piece of the product, and consist of a Product Manager, Designer, and a few Product Engineers. Typically, a product manager will take on team strategy, a designer will take on UX and ensuring that the whole system fits together, and engineers will build, run and maintain our systems.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Conclusion: Embrace the Gestalt Advantage UI and UX design holds the potential to differentiate our products in a crowded market. Therefore it is highly recommended to learn the basic principles — one being the Gestalt.

Product Management 146

Product Management Product Manager Management Management 146

The Secret PM Handbook

JANUARY 15, 2018

When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. Competitive information – key differentiators, hit sheets, pricing. But they had one big problem.

Demo 71

Demo Product Research Differentiation Engineering 71

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Answer: It doesn’t.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130