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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY

Product Management University

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. In the nursing department example, staffing and scheduling issues speak to the nurse managers. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Relationships with customer executives aren’t only critical to customer success managers.

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Hiring Your First Product Manager

The Product Coalition

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both As the VP Product at a startup, I knew I had to work hands-on, and hiring a product manager to take the load off of me would happen only when it became absolutely necessary. Should you hire a senior product manager?

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The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. In this eBook, learn: The Discovery Processes.

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How to Give Your Product Managers Negative Feedback (Part 3)

The Product Coalition

As their managers, we always need to coach our product managers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined. How big is the gap?

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. most of us didn’t start as product managers?—?so