April, 2017

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Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! View the live stream…. About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals̷

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Writing For Product Managers: Readability Is More Persuasive

The Secret PM Handbook

In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Hemingway.). Starting from terrible. I’ll start with a paragraph from a blog post I wrote in 2013.

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Getting Sales + Product In Sync

Melissa Perri

What does an effective sales team look like at a product-led organization? “Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. My team was responsible for building a feature that I quickly realized did not align with our strategic initiative for the product.

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The PM’s Toolbox: Product Management Tools and the Problems they Solve

UserVoice

It’s no secret that product managers wear a lot of hats. They must simultaneously work as strategists, liaisons, analysts, and salespeople…and that’s all before lunch (working lunch , that is). The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Increase Your Referent Power. Your first power source is your ability to influence others based on your personality and interpersonal skills. It’s the capability you can immediately boost simply by being a decent person. To do so, cultivate skilful qualities like compassion, courage, truthfulness, patience, humbleness. This will earn you the respect and trust of your followers and at the same time, it will make you a happier person.

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From FOMO to NPS & AllTheRooms!

The Product Guy

Nominate a great product manager you know today @ [link] ! Remember to subscribe to our YouTube channel @ [link]. Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN and many more. Over the course of the night a few of the highlights were… Featured Product: AllTheRooms exploring the product, its challenges and successes, from FOMO to NPS.

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The Value Inequality – The Real Meaning Of “Customer Value”

The Secret PM Handbook

Cost Plus Pricing = No Good. You must balance value versus (multiple) costs to determine price. (By Hans Splinter, Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)). People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing. A surprising number recommend “cost plus” pricing. How much does it cost to make your product?

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Getting Sales + Product In Sync

Melissa Perri

What does an effective sales team look like at a product-led organization? “Sales already promised it.” I once joined a B2B company as a Product Manager in the the middle of the year, so their entire product roadmap was set and in motion. My team was responsible for building a feature that I quickly […].

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2017 Product Conferences

Product Talk

I often get and see on social media questions about upcoming product conferences. So we compiled a list. I say we because my assistant, Karen did most of the heavy-lifting. This list is by no means exhaustive. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org.

Agile 153
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Your Guide to Product Management Interviews: Top Questions with Answers

Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y

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How to Create a Strong End-to-End Strategy for IoT Products

Daniel Elizalde IoT Blog

I recently spoke at the Enterprise IoT Summit in Austin, Texas. It was a great event that brought together IoT thought leaders from around the country, as well as product and business leaders from companies working on industrial and enterprise IoT applications. Below is a link to view the recording of my talk, which focused on how to create a […].

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When was the Last Time you Talked to Your Customers?

Mind the Product

. I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: “Yeah! Analytics, metrics, definitely!

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Best Thing About Being a Product Manager

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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10 Writing Tips For Product Managers

The Secret PM Handbook

Tips for writing. (CC BY-SA 2.0 by jvleis). I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up. These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall.

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Effective Risk Management: Balancing Safety, Compliance, and Opportunity

Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.

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The Strange Way Being “Good” Hurts Your Willpower

Nir Eyal

Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate. I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my […]. The post The Strange Way Being “Good” Hurts Your Willpower appeared first on Nir and Far.

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Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Product Management University

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting plans.

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The Role of Growth in Mobile Product Development

Amplitude

This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner. As the native mobile space matures, the biggest app-related issue brands face has shifted from UX and backend infrastructure to growth and monetization. Brands are learning that launching a proper native app is a great first step, but only a starting point.

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Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves. Because of this, look through product management job descriptions and you’ll find many that mention third-party software integration, APIs, strategic partnerships, and so on.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Driving Product Growth with Customer Interviews in 20 days

The Product Guy

Guest Post by: Jeffrey Owens (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Chris Butler]. In the startup mindset of move fast and break things (thanks Mark Zuckerberg), often times customer interviews and getting to know how users interact with your application fall behind. At SpotHero, we have recently graduated from the “startup” product style of push as many things through as possible to a more mature and calculated product lifecycle.

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Are your product management processes creating more problems than they solve?

DISQO

Insights from interviews with product leaders from Intercom, Drift, InsightSquared, and Betterment. Building a product is a cross-functional endeavor. The problem is that, as Martin Eriksson recently and definitively concluded , the product manager is “ultimately responsible for the success or failure of a product” but doesn’t have authority over any of the people involved in the collective effort.

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Technology is Distracting and Addictive. Here’s How to Fix It. (Video)

Nir Eyal

Our personal technology is becoming more pervasive and persuasive. Critics claim it is addictive, irresistible, and hijacking our brain. Instead of offering another knee-jerk reaction, here’s my take on the perils and promise of persuasive technology. This is the talk I gave at the 2017 Habit Summit where I discuss and offer some solutions for: […].

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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Have A Very Happy Easter!

The Accidental Product Manager

If It’s Easter, Then Spring Must Be Here! Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest. However, I’ll be back next week with some great new Product Manager tips and techniques for you.

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Seven Things you can Learn From WeChat Product Development

Mind the Product

We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example. We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder.

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Great New Opportunities in Product Management

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

Pragmatic Marketing

How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions.

Books 102
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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue.

Magazine 100
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Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. You would think that if you became the product manager of something as big as an automobile, you’d be set for life. I mean, if the company is going to go to the effort of rolling out a new car model, then you’d think that they would be so committed to it that your job is secure for the next 10 years or so.