Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

This is a guest post from Ab hinaw Kumar. Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role fro

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Is developing for desktop dead?

The Product Coalition

Photo by Hugo GF on Unsplash Traditionally, we accessed applications via desktop. We downloaded and installed products, using that native digital doorway saved to our computer for repeat entry. Web-based solutions have since wreaked disruption upon this tradition. We increasingly access our applications via browsers, consuming the technology through a web log-in.

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Using Process Mapping to Document your Roadmapping Process

ProductPlan

When a company hires a fancy management consulting firm to help them “optimize” operations, one of the first things they’ll do is document how things are currently being done. They will interview stakeholders and individual contributors, review documentation, and hold whiteboard-heavy meetings to unpack the current methods being utilized in the company.

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Biggest Product Regret

The Product Guy

Mis-steps and mistakes can be great opportunities for learning. From past regrets reflected spring great product people. Watch as we learn more from product management expert, Alisa Warshawski.

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How to Streamline Payment Applications & Lien Waivers Through Innovative Construction Technology

Speaker: Dylan Secrest, Founder of Alamo Innovation and Construction Digital Transformation Consultant

Construction payment workflows are notoriously complex when you consider juggling multiple stakeholders, compliance requirements, and evolving project scopes. Delays in approvals or misaligned data between budgets, lien waivers, and pay applications can grind progress to a halt. The good news? It doesn't have to be this way! Join expert Dylan Secrest to discover how leading contractors are turning payment chaos into clarity using digital workflows, integrated systems, and automation strategies.

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Why you Should Organize Product Teams Around Customer Experiences

Mind the Product

More Trending

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Top 5 FAQ On Mastering Data Science And Making Your Career Transition

Piyanka Jain

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ».

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How Product Managers Can Build Great Personal Brands

The Product Guy

Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.

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Podcast: How to get Your Team to do Their Best Work with John Cutler

Mind the Product

If you’re active on Product Twitter, then you already know John Cutler. It’s not just that he’s extremely prolific – it’s the quality and depth of his tweets (and his longer essays ) that reach deep into the heart of what we’re struggling with on a daily basis – especially his post 12 Signs You’re working in a Feature Factory.

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The key to having impact as an engineer? Empathy

Intercom, Inc.

As product engineers, we like to build things, we like to solve problems, and we also want to have impact, right? But in order to have maximum impact, you need to build things that solve the right problems. How do we do that? By cultivating a deep sense of empathy for our customers. At our event Building Intercom in Dublin, I discussed how this empathetic approach can play out even on a small scale, using the example of a seemingly simple feature I was working on.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Podcast: How to Break Into Product Management

Sachin Rekhi

Listen: SoundCloud | PMLesson. Transcript: PMLesson. Original Essay: 5 Paths To Your First Product Manager Role. I was recently invited on the PMLesson podcast to share the 5 most common paths to landing your first product management role. We discussed each of the following ways to break in as well as best practices for each path to increase your chances of successfully making the leap.

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There is No Perfect Roadmap

The Product Guy

Guest Post by: Nick Eckhart (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Nis Frome]. Every product manager has made the mistake of thinking a perfect product roadmap would solve the problem in front of them. For example, you’re sitting in a meeting with stakeholders at the end of a deliverable cycle. They need to report upward, so you’re going through the motions, updating them on the work you’ve done, are doing, and intend to do.

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ProductTank Singapore: Slaying the API Beast by Ridzwan Aminuddin

Mind the Product

In this ProductTank Singapore talk, Ridzwan Aminuddin compares “speaking API” to “speaking engineering”. He delivers a bit-by-bit explanation of API fundamentals to bridge the gap between product managers and developers. In non-technical terms, an API is “a stable contract for communications between computer services” – essentially, a mechanism that allows computer services to speak with each other.

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HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Lessons in Product Management.

The Product Coalition

Image Source If you’re even slightly inclined towards Product Management, there’s very little probability that you may not have heard of “ Product Hunt ”. It is the place to learn about cool tech products that people are creating and testing. If you haven’t had a chance to go and check it out, you really should. But I am not here to talk about Product Hunt today (it deserves an entire blog post!

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Product Business Case: Three Steps to Keeping It Grounded in Reality

Product Management University

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities.

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Unlocking Data Science to Build the Future of Work by Mike Hyde

Mind the Product

Mike Hyde leads data science and data engineering for Workplace, Facebook’s new enterprise product for company connectivity. He is passionate about using data and insights to create innovative company cultures, so he spoke at ProductTank London about data for growth. How do we attach data science and analytics to product development and management? There is no “right” answer, but Mike uses three ingredients to optimise his data in Workplace: Data tooling.

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Every sales team needs chatbots. Here’s why.

Intercom, Inc.

When it comes to scaling a business in 2019, one thing matters most: customer experience. For today’s prospects, that means providing a real-time, personalized buying journey. Last week we sat down with growth expert Sujan Patel to talk about how sales teams can create these experiences at scale – with chatbots. Chatbots enable sales people, us included ??

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Cost vs Value Measurements for Agile Approaches

Johanna Rothman

Some of my clients have struggled with their project governance as they move to agile approaches. In the past, they've asked for estimates and costs—by requirement—and then tracked the variance for those estimates and costs. The governance people do not record assumptions. They only record estimates and actuals. They want to “measure” the project success by adherence to estimates of date and costs, not by when the project creates which kind of value.

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Overcoming Bad Product PR

Product Management University

What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally. Overcoming bad product PR comes down to generating enough positive product PR, both internally and externally, to drown out the bad.

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Strategies to get Started with Predictive Analytics

Mind the Product

I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom line.

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What we shipped: 5 features to boost productivity

Intercom, Inc.

Raise your hand if you started this year with a productivity resolution. How are you tracking against it now? If you’re like most people, that resolution may be slipping further out of sight. The majority of New Year’s resolutions fail by February, so the odds are stacked against you. If your goal is to be more productive, the best place to start is by having the right tools.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Stories That Make People Care

dscout People Nerds

Serial host Sarah Koenig on compelling, empathetic storytelling in the age of audio.

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12 Traits of High-Performing Product Teams

ProductPlan

As a product team grows from one or two individual contributors to a larger, more diverse team, it takes some work to ensure everyone is set up for success. Different personalities, styles, and expectations can create inconsistent experiences for others when dealing with the product team. This process can hurt the overall productivity of the group, or even damage product management’s reputation within the organization.

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Product and Place by Lou Cordwell

Mind the Product

One objective of #MTPEngage MCR was to provide insights into what we can learn from Manchester’s heritage – from how we ship product through to how we iterate as needs dictate. We can start with something completely different from what we end up shipping through being agile and responsive to change. Lou Cordwell’s talk at the conference reinforced the importance of these elements and looked to Manchester’s industrial past for inspiration.

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Top UX Agencies To Choose From In 2019

UX Studio: Product Management

I have spent more than 15 years with UX design agencies. In that time, I have had the luck to get to know many of the best people in this field in person. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies.

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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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'Product Analytics Playbook: Mastering Engagement' is Here!

Amplitude

Today, the long-awaited second Product Analytics Playbook: Mastering Engagement is here! Over 27,000 words on how to best engage with your customers—current, new, and future. No matter where they are in the engagement loop, you have a unique opportunity to continuously provide them value and remind them how your product can help make their lives easier.

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Modus Turns Eight Years Old!

Modus Create

It’s our 8th birthday today! It’s hard to believe, March 1, 2011 doesn’t feel that long ago. As we look back at this incredible journey, the past year was one of huge milestones and growth for Modus. We continued expanding our worldwide footprint by opening an office in San Jose, Costa Rica, moving to a new space in Cluj, Romania, and designing a new HQ in Reston, VA.

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Treat your Roadmap as a Compass

Ask Benny

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Even though all of these product managers have years of experience it seemed like the challenge is still fresh as in their first days.

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