Sat.Feb 11, 2017 - Fri.Feb 17, 2017

Things Nobody Told Me About Being a Product Manager

Mind the Product

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

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Are You Disrupting? 2 Tips for Innovation

Under10 Playbook

The managers in your organization who have most consistently delivered results in the past may be the least skilled at delivering success in new-growth businesses. -- Clayton M. Christensen , The Innovator’s Solution.

Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out.

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success.

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Why you Need a Product Analytics Playbook

Mind the Product

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course.

Why Agile Marketing is the Key to Successful Products

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate.

A Product Manager’s Approach To Finding Love Online

The Accidental Product Manager

Love can be tricky to find online – unless a product manager helps out Image Credit: Moni Sertel. Let’s talk about love, shall we?

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Failure to do so will result in the problems illustrated here. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Innovation: Best Practice for Product Leaders

Mind the Product

In a world where the pace of change is constantly increasing and becoming more complex, can you really afford to stay still? Living and working in the United Arab Emirates, with its blindingly rich cities and unbelievably luxe lifestyles, I see that the value of innovation is obvious.

Supercharge your team’s motivation

Lead on Purpose

The most successful companies have motivated leaders, and those leaders inspire motivation at all levels of the organization. Is it possible to create an environment where great work happens and everyone is motivated? There are organizations that advocate hiring the … Continue reading → Leadership Purpose accountability dedication motivation passion responsibility self-government

The Universal Product Management Framework: 3 Questions and an Org Chart

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator.

Why it is important to Agree on the Target Personas

Spice Catalyst

This video illustrates the typical problems that occur when a company does not agree on the persona that is being targeted. Spice Catalyst's Product Market Strategy and Personas workshops and online courses teach how to write a good persona. P39FDx-1LA

A Question About Pricing Models

Pragmatic Marketing

“Mark, I was in your pricing class yesterday (I was the obnoxious one wearing a baseball cap) and it was very informative, I learned a lot. “I know you’re very busy, and I apologize for the imposition, but one thing we didn’t go over were different pricing models.

Get Brochure: Foundations in the Successful Management of Products

Spice Catalyst

Get Brochure: Foundations in the Successful Management of Products. The post Get Brochure: Foundations in the Successful Management of Products appeared first on Spice Catalyst. Newsletter Dave Product Management Product Marketing Uncategorized


Spice Catalyst

Foundations in Successful Management of Products. The post books appeared first on Spice Catalyst

Hiring Agile Product Owners – Where to Find the Best Ones

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. What’s the ideal background for an Agile Product Owner and where should I look to find them? The Agile product owner is a hybrid role that’s part surrogate user and part product expert. The ideal product owner has strong expertise in the following areas: The job of the user — what they do, why they do it, how they do it and how they’re measured (on their performance review). How people use your products to do their job.

Product Training for Sales – More Buyer, Less Product!

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials. You’ve spoon fed the information to the sales team on several occasions and in varying formats. You’ve accompanied them on sales calls.

Three Keys to a Successful Product Rollout

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout tees up a successful launch.

3 Dimensions of a B2B Product Portfolio Management Discipline

High Octane Product Management

Wealth made simple: news and articles from IRC Wealth. A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. If you’re going to be a market-driven organization, everything needs to be aligned with the business goals of your target customers to ensure there’s a common focal point that’s meaningful across product, marketing and sales teams.