Sat.Feb 11, 2017 - Fri.Feb 17, 2017

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Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap, in which I advocated for a focus on solving customer problems instead of listing out features with deadlines.

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Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack. Over the last five years our surveys, coupled with regression analysis by an independent statistician, have helped us to identify over 25 statistically significant contributors to success on product teams. To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”.

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Why Agile Marketing is the Key to Successful Products

280 Group

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics.

Agile 232
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Supercharge your team’s motivation

Lead on Purpose

The most successful companies have motivated leaders, and those leaders inspire motivation at all levels of the organization. Is it possible to create an environment where great work happens and everyone is motivated?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Effective Product Roadmaps

Melissa Perri

Product Roadmaps, in general, are confusing. The truth? Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines. I received lots of feedback on the post, much of it praise, but also some criticism.

Roadmap 220

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The Universal Product Management Framework: 3 Questions and an Org Chart

Product Management University

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Regardless of what you’re doing in any of these functions, it all starts here. The Playbook: Ask these 3 questions… What are you trying to accomplish?

Framework 100
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Biggest Product Regret

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

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Product Management for Dummies

Product Bookshelf

Not just for dummies, this book is for everyone. Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Although the title makes is sound like a book for beginners, Product Management for Dummies has a lot to offer product managers at any level.

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Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. A Shiny new Feature. One day, he devised a new feature that promised to increase the free-to-paid users conversion rate by 5%.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Hiring Agile Product Owners – Where to Find the Best Ones

Product Management University

Wealth made simple: news and articles from IRC Wealth. What’s the ideal background for an Agile Product Owner and where should I look to find them? The Agile product owner is a hybrid role that’s part surrogate user and part product expert. The ideal product owner has strong expertise in the following areas: The job of the user — what they do, why they do it, how they do it and how they’re measured (on their performance review).

Agile 100
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Explaining UX to Kindergartners

Pragmatic Marketing

Plus a Few Lessons for UX Designers. A few months ago, my son’s kindergarten teacher asked me to share what I do after I drop my son off at school. I had to follow on the heels of one mother who is the vice principal of a middle school and another who is a professional stylist for children. My curious 5-year-old was able to enthusiastically recount in great detail what the other mothers do for a living and their impact on the world.

UX 70
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A Product Manager’s Approach To Finding Love Online

The Accidental Product Manager

Love can be tricky to find online – unless a product manager helps out Image Credit: Moni Sertel. Let’s talk about love, shall we? I fully understand that your job as a product manager probably takes up a lot of your time and you really don’t have a lot of time left over to think about such trivial things as love, but it’s all around us if you’d just take a moment to look.

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Innovation: Best Practice for Product Leaders

Mind the Product

In a world where the pace of change is constantly increasing and becoming more complex, can you really afford to stay still? Living and working in the United Arab Emirates, with its blindingly rich cities and unbelievably luxe lifestyles, I see that the value of innovation is obvious. After all, how does this crazy-wealthy region plan for the future?

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Product Training for Sales – More Buyer, Less Product!

Product Management University

Wealth made simple: news and articles from IRC Wealth. Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials. You’ve spoon fed the information to the sales team on several occasions and in varying formats.

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The Product Manager vs. the Strategist

Pragmatic Marketing

Your life is curated. The coffee you’re drinking, the videos you’re streaming and that pair of Converses you’re wearing—all your choices were driven by what was available and desirable. But who put those options there? Who decided that Nestlé should create an espresso machine? Who made YouTube a household name? Who told Nike to purchase Converse?

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How to Write a Perfect App Specification? (+Free Template)

Alty

Heads up, the hardest parts of launching a product is initially explaining its concept to the people who will work on it. You may not be the best writer (which is fine), but you need to structure your notes into a coherent, presentable document that your team will then use to: Provide you with an initial price quote & development timeline. Use the provided information to build an app you want (not the one they assumed you want).

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What are the critical strategies and tactics that every product manager must know?

DISQO

There has long been an ongoing struggle to quantify and define core product management practices. For a variety of reasons, the product management role differs, sometimes immensely, from company to company and industry to industry. Nevertheless, standardizing the key functions is of immense importance, as it enables practitioners and managers to recruit, onboard, benchmark, and set expectations more efficiently.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Three Keys to a Successful Product Rollout

Product Management University

Wealth made simple: news and articles from IRC Wealth. A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are they even close? If your company is like most, the answer is “no.” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketi

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How to Convert Your Website Into a Mobile App?

Alty

Mobile revenues are expected to hit $700 billion by the end of 2017. Do you feel like your business is missing out on those profits? Instagram, Uber, Snapchat and a bunch of others companies have already proved that mobile-first business model works darn great. So should you jump on the bandwagon if you already have a mobile-friendly website? Yep, you may want to ponder over that.

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What are the critical strategies and tactics that every product manager must know?

DISQO

There has long been an ongoing struggle to quantify and define core product management practices. For a variety of reasons, the product management role differs, sometimes immensely, from company to company and industry to industry. Nevertheless, standardizing the key functions is of immense importance, as it enables practitioners and managers to recruit, onboard, benchmark, and set expectations more efficiently.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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3 Dimensions of a B2B Product Portfolio Management Discipline

Product Management University

Wealth made simple: news and articles from IRC Wealth. A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. Why? If you’re going to be a market-driven organization, everything needs to be aligned with the business goals of your target customers to ensure there’s a common focal point that’s meaningful across product, marketing and sales teams.

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Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? In a nutshell: accountability. Ask yourself these two questions: Do you currently have any kind of revenue accountability? And if you don’t have revenue accountability today, will you be held accountable in the next 12 months?

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How to Measure Managed Services Revenue Growth

TSIA

Managed services is a key growth engine in the tech industry, and as explained in Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business , can play a major role in the profitable transition to a XaaS business model. More and more cloud companies are recognizing the importance of managed services, but are also finding that managed services requires measurement on a variety of growth metrics in order to fully understand its impact.

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What are the critical strategies and tactics that every product manager must know?

DISQO

There has long been an ongoing struggle to quantify and define core product management practices. For a variety of reasons, the product management role differs, sometimes immensely, from company to company and industry to industry. Nevertheless, standardizing the key functions is of immense importance, as it enables practitioners and managers to recruit, onboard, benchmark, and set expectations more efficiently.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!