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Duolingo has long been a standout in product strategy, company culture, and user engagement. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success. Here are some of Read more » The post Lessons from Duolingo’s producthandbook appeared first on Mind the Product.
We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. You’ll learn: How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.
When the sales team has the right product knowledge, they will be much more successful. Which means they sell a lot more of your product. When the sales team has the right product knowledge they can sell a lot more of your product. Product Knowledge Drives Successful Discovery Calls. Click To Tweet.
Building generic products. Employee handbooks for Gitlab and Basecamp. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. How to do remote working well. Being organised.
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” I suspect most of what you’ve learned about product management thus far has revolved around “the product.”
Successful customers, quality product, but bad sales. When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. Product-specific objection handling guides.
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Then quantitatively test them.
Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations can innovate, resulting in new products and ventures. For example, Microsoft’s 365 is just a product extension for them. I’ve got the research answer and the personal answer.
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the real world, product managers may have to start from scratch and quickly find something meaningful to work on.
Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Summary of some concepts discussed for product managers [3:04] Why was the OCI award created?
What product managers need to know about the Product Development and Management Association. The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group.
How product managers can boost innovation in companies large and small. Summary of some concepts discussed for product managers. [6:13] Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes. I hope you enjoy it!
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.
Usability testing is a crucial aspect of user experience design, focusing on evaluating a product or service by testing it with representative users. This process helps identify any usability problems and determine the participant’s satisfaction with the product. Usability Testing Essentials: Ready, Set…Test!
Lessons from the discoverer of Stage-Gate for product managers Today we are talking with a legend in product management. Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management.
Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager.
In a recent presentation I was demoing the latest version of a new product that was still in development. If you’ve given the presentation before, or if you’re selling a product, think about all the objections you’ve heard in the past, and incorporate answers for those. Handling the objections. “OK,
That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product? Why are they successful?
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” I suspect most of what you’ve learned about product management thus far has revolved around “the product.”
It might be to launch a new product, to define a new category or to hit $1M in revenue. You hit your goal – you launched that new product, defined that new category, hit $1M in revenue. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. Build your next big product.
In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market).
(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. They don’t have the problem your product solves, or they don’t have it badly enough to spend money to solve it. Marketing Uses Product Knowledge To Know Who To Target.
If you’re a product manager or leader, it’s up to you to embrace change and dive into the most effective product growth strategy for the era. And in the modern SaaS world, that means mastering product-led success. . Ready for a primer on becoming a product-led growth pro? What is product-led success?
But if that skill is augmented with great product knowledge (provided by product managers) sales take off. Prospects may have all kinds of objections, and not all have to do with the product. But in this article, I focus on handling objections related to the product. Why do prospects have objections? Missing features.
Our product was not as strong as some of our competitors for managing agile projects. I love working with marketing and sales to make sure they can sell my products effectively. It was full of “Our product does X” and “Let me show you how our product does Y.” The account reps were not hitting quota on new logos.
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. One test of a new framework is how well it explains “previous observations.” Love the Problem, Not the Product.
Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. This can be a bad thing or a good thing.
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.
So I share this little bit of research with them: In a meta-analysis of 46 studies on debriefs (also called after action reviews or lessons learned), Scott Tannenbaum and Christopher Cerasoli found that when appropriately conducted, debriefs can lead to a 20-25% average improvement in performance. I need a 10x benefit.
You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. How to expand your market. Be ruthless.
Design skills can be valuable for Product Managers (PMs) to allow them to understand, communicate with the design team, and effectively contribute to the design process. Photo by Balázs Kétyi on Unsplash I have been scrutinizing and reflecting for a long time, on what a product manager should do and need.
As a product manager, I’d like to find some tools that help me do my job. I deal with: Customers – finding their problems and listening to their productfeedback. Positioning and value propositions – what my product does for my segment, and why it’s a better solution than the competition.
Source: Data Bridge Market Research) Nutrition app revenue is expected to grow to $5.40 Discovery Phase This phase starts with understanding the product or app. The market research also comprises analyzing competitors strategy as it gives an idea about what can and cannot work, and what’s the USP for you.
getting a certification (be it scrum, agile, product, coaching … you name it). The list goes on and on – showing once again that our product community is made up of people who push themselves, are curious, and have a learning mindset. creating a community of practice for their organisation. getting a promotion. finding a new job.
UX professionals often focus on mastering practical skills such as UI design, user research, and usability testing. It lies at the intersection of product design and business strategy and serves as a guide for prioritizing and executing UX work over time. Goals and measures. How will we measure success?
DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.
Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. Product management has all the responsibility, and none of the authority. If communication problems are happening, it’s at least partly product management’s fault.
That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product? Why are they successful?
Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. Product management has all the responsibility, and none of the authority. If communication problems are happening, it’s at least partly product management’s fault.
Product management is a hot, hot profession right now. It’s one of the most important roles in a product company , especially in high tech. If you’re wondering about this, or want to scope yourself against a basic set of guidelines for product managers, this post is for you. What I’m looking for in a new product manager.
While there is certainly promise in technologies that can contribute to many areas, such as reading, writing, speaking, and even product design, we cannot ignore some basics, including reading, writing, and math. When a process becomes too cumbersome and costly, impacting product quality or customer expectations, that’s a problem.
Nielsen’s research reveals that users rarely read word by word; instead, they scan pages. Doherty Threshold: Feedback within 400ms enhances productivity. Mental Mapping: Bridge the gap between users’ mental models and the conceptual models of your product. Inverted Pyramid Style: Start with the conclusion.
Some general purpose mental models are very useful for product managers. Mental models for product managers. What about mental models for Product Managers specifically? There are quite a few mental models about products and making them successful. Mental Model Examples. Order of Magnitude. “An
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