Product Innovation Educators

DECEMBER 23, 2024

How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.

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Artificial Inteligence Research Software Feedback Software User Testing 241

Product Management University

FEBRUARY 22, 2023

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

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The Product Guy

DECEMBER 10, 2024

In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. Balancing internal and external perceptions, managing expectations, and aligning your brand with your teams identity can present unique hurdles.

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The Product Guy

OCTOBER 25, 2024

However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders.

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Strategy Customer Feedback Research Software User Testing 150

Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Is it bulletproof?

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Product Manager Product Management User Testing Management 130

Product Management University

NOVEMBER 14, 2024

Fear not, product managers. It’s going to make you a better product manager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, product managers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! Imagine directing your product more than managing it.

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Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Product Manager Product Management Research Software Feedback Software 407

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Technical Review Product Manager Product Management Research Software 398

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

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Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

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The Product Guy

JANUARY 17, 2025

In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.

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The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams. Join me in congratulating this year’s winners! Jenna Gaudio. ?Jenna

Technical Advisors 370

Technical Advisors Analytic Tools Product Manager Product Management 370

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51] 17:48] How do we apply these story elements to marketing? Joining us is Dr. J.J.

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Lenny Rachitsky

OCTOBER 22, 2024

If you’re not a subscriber, here’s what you missed this month: Why no productivity hack will solve your overwhelm A PM’s guide to influence State of the product job market, part 2 Why cash is king Subscribe to get access to these posts, and every post from the past 5+ years. product managers really make?”

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Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

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The Product Guy

NOVEMBER 21, 2018

One method that Product Managers are turning too is the Customer Advisory Board. Market knowledge. Get input on market direction, market forces and market trends. Get input on market direction, market forces and market trends. Understand the market through the scope of your customers.

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User Testing Customer Experience Customer Feedback Product Research 348

Product Innovation Educators

FEBRUARY 17, 2025

The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for product managers.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

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Product Research Product Manager Product Management Customer Experience 289

Product Innovation Educators

JULY 8, 2024

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? Whether you’re new to product management or looking to sharpen your skills, this article will help you think more strategically and create products your customers will love.

Strategy 310

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Product Innovation Educators

FEBRUARY 1, 2021

How product managers can use visual storytelling to make their ideas stand out. As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. Product managers must communicate their ideas to others in ways that are clear and solicit feedback.

Data Visualization 257

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Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

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Product Innovation Educators

JANUARY 20, 2025

How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how product managers and leaders can transform their approach to Objectives and Key Results (OKRs).

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Systems Review Framework Customer Experience Technical Review 282

Roman Pichler

JUNE 1, 2020

Effective stakeholder management starts by embracing the right attitude: See the stakeholders as equal partners; take an interest in their perspective, ideas, concerns, and underlying needs; build trustful connections with the individuals; and encourage the stakeholders to work together. Increase your product management expertise.

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Weak Development Team Product Research Customer Experience Workshop 345

Spice Catalyst

NOVEMBER 18, 2024

This is the fourth episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

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The Product Guy

MARCH 19, 2025

Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste. Market shifts determine product lifespan. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors.

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Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

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The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 2) What should I solve?

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Reporting Tools Customer Experience Product Manager Product Management 350

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

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Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Talk

DECEMBER 11, 2024

For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. We need to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they are not with the company anymore.

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Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users. It runs the gamut.

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Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

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Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. Description. Localization is key.

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Product Innovation Educators

JULY 24, 2023

How product managers can create a portfolio and manage innovation Today we are talking about portfolio management—creating a portfolio, adjusting it, selecting projects for it, and managing innovation. Our guest is Gareth Bradley, Director of Product Management at Planview. There are two worlds.

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