Johanna Rothman

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Consulting Tip #10: Why Choose Focused Content Marketing Over Promotion

Johanna Rothman

In several recent conversations, new nonfiction authors and consultants asked how to best use their time to promote their book or consulting business. Some people asked if they should run ads or otherwise promote their books. (Promotion works differently for fiction. This post is just for nonfiction.) That's when I asked if they knew the difference between content marketing and promotion.

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2025.12: Recognize All Your Expertise

Johanna Rothman

My podcast this week is from the Effective Public Speaking book. Yes, I'm rewriting the introduction to make it more relevant. I suspect I will also find a new chapter title when I'm done writing. Again, this is totally normal for me and how I write books. The Podcast: The Transcript: This is 60 Seconds of Writing in Public with Johanna Rothman for March 28, 2025, where I read an excerpt of just a minute of some writing in progress.

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2025.13: Introduction (Again!)

Johanna Rothman

My podcast this week is from the Effective Public Speaking book. I'm in the midst of rewriting the introduction and Chapter 1. So I alternate between them and reorganize them. Yes, this is perfectly normal for me. Enjoy! The Podcast: The Transcript: This is 60 Seconds of Writing in Public with Johanna Rothman for April 4, 2025, where I read an excerpt of just a minute of some writing in progress.

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A Project Minute: The Project Always Starts Before You Think It Does

Johanna Rothman

Do you feel as if you are always behind on your project? That someoneor several someonesstarted before you or your team started this project? It's not your imagination. They did. At the very least, a product leader or someone on the portfolio team said, “If we created a project to do A thing for B customers, we could see C return.” Or, a research team did a spike of some sort to prove that the project is doable.

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Writing Secret 17: Write to Learn to Enjoy What and How You Write

Johanna Rothman

Some writers don't believe the promise of my Free Your Inner Nonfiction Writer book. They don't believe writing can be fun. Or that writing can free your mind to think of more ideas as you write. They tell me writing is a slog, that they hate it. And they can't wait to finish the piece. That's when I ask them several questions about their writing process.

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2025.14: Make Every Presentation Valuable

Johanna Rothman

My podcast this week is from the Effective Public Speaking book. I'm finally past the introduction. (Insert maniacal laughter here.) Enjoy! The Podcast: The Transcript: This is 60 Seconds of Writing in Public with Johanna Rothman for April 11, 2025, where I read an excerpt of just a minute of some writing in progress. This is from the Effective Public Speaking book.

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Writing Secret 18: Set the Context With Who Has the Problem

Johanna Rothman

How do you start a piece of writing? I often start with a “story,” an anecdote about a person with a problem. Long ago, I read a project status report from Clive. It was so boring that I skimmed itonly to read this as the last sentence: “This project is at substantial risk of not being able to finish for the scheduled demo.” That's after fifteen pages of all positive metrics, explanations of what the individuals and team had finished, and all kinds of other positive outco