Johanna Rothman

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How to Start a Nonfiction Book to Educate, Inspire, or Influence Your Ideal Reader to Act

Johanna Rothman

Many nonfiction writers start books with outlines. I'm not big on outlines because they shortcut the writer's thinking. ( Nonfiction writers think and learn as they write.) However, some writers go off on tangents without outlines. Or, some writers (raises hand) are prone to put everything she ever learned about this topic into one book. Either of those problems make it difficult to finish a book before the writer dies.

Books 94
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Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. But this one took much longer than I expected. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994.

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Management Agility: Make Change Easy to Learn From, to Change Faster

Johanna Rothman

Brandon, a senior leader, asked, “What is all this hype about agile frameworks and models and practices? Do I really need all that stuff?” I shook my head and grinned. “Nope. Instead, practice this: make change easy, so you can learn from it. That allows you to change again and faster. Especially for management.” “That's it?

Agile 44
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Writing Secret 9A: Choose How You Write: Prototype or Draft

Johanna Rothman

When I published Writing Secret 9: Keep Your Writing Clean As You Write, the feedback surprised me. Many of my fellow nonfiction writers write a lot before they get internal feedback. That might be right for them. It's not right for me. I finally understood why I write differently. I think of each iteration as a prototype , not a draft. That means I need to assess the prototype as I proceed, until I'm ready to put the prototype out for larger review or publication.

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Middle Management Guideline: Only Plan for as Long As Your Management Can Commit

Johanna Rothman

Sherry, a middle manager in a relatively small organization, said, “We can’t plan for an entire quarter at a time. Our managers need to change what they want more often than that. But I'd like to plan for a quarter at a time and I really don't want to ask people to multitask. What do I do?” “How long can the managers commit to their decisions?

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Writing Secret 9: Keep Your Writing Clean As You Write

Johanna Rothman

Some writers suggest you write sloppy, “vomiting” the words onto the page. They think all writers need to start with “shitty first drafts.” But sloppy writing means you need several drafts to clean up the sloppiness. To me, that's like waiting until the end of coding to write and run any tests at all. (Been there, done that, have the gray hair.

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Measure What You Want to See More or Less Of: Outcomes—Not Easy Measures

Johanna Rothman

In preparation for a recent consulting engagement, the client, Tim, said, “I want you to track meeting attendance. If people don't come to your meetings, I want to know why.” Tim was worried about the cultural changes we needed to discuss for the client's ability to be more effective. Tim had good reasons to worry about those cultural changes.