Unlocking Growth Through UX Research
UX Planet
JUNE 1, 2025
The AARRR growth framework (Acquisition, Activation, Retention, Revenue, and Referral), popularized by Dave McClure in 2007, provides a valuable structure for strategically organizing growth efforts McClure,2007. Startup Metrics for Pirates: AARRR! Accessed: May 24,2025. Available at: [link]. Accessed: May 24,2025.
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