The Product Coalition

MARCH 14, 2023

In today’s fast-paced business environment, companies need to be agile and responsive to market changes. According to Eric Ries, the author of “The Lean Startup,” “Lean thinking defines value as providing benefit to the customer; anything else is waste.” Practice continuous deployment to quickly bring new features to market.

User Testing 146

User Testing Feedback Software Product Research Development 146

Arkenea

APRIL 10, 2025

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Feedback Software 174

Feedback Software Demo Data Visualization User Testing 174

Intercom, Inc.

MAY 17, 2018

The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Des: For business owners, startup founders, and anyone from designers to product folks, JTBD is a way to understand the situations and motivations that would trigger your would-be customers to evaluate your product.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

freshtrax

AUGUST 3, 2021

Gender gap in various industries has been a topic of discussion with there being a huge gap in the percentage of women who are startup entrepreneurs. This is especially true in Japan, where the gender gap in the startup community is even wider than the U.S. The startup world is completely male dominated.

Research Software 98

Research Software Startups Consulting Education 98

The Product Coalition

MARCH 19, 2023

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 167

User Testing Framework B2B Document 167

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. In 2011 about 2 billion people used the internet, which more than doubles to over 4 billion in 2018 What Does the Future Hold?

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Reporting Tools Product Management Product Manager User Testing 179

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. Assumption.

Research Software 90

Research Software Startups Product Research Customer Experience 90

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Sachin Rekhi

MAY 7, 2022

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. Improve on the competition — “Don’t try to create a new market prematurely.

Weak Development Team 113

Weak Development Team Reporting Tools Advertising Startups 113

Intercom, Inc.

JANUARY 5, 2022

Suddenly, the team got to know SOC 2 Reports all too well and realized just how burdensome and unscalable it could become, especially for high-growth startups. Drata recently raised $100 million in venture capital funding, which I believe makes it San Diego’s latest startup unicorn with an evaluation of $1 billion.

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Reporting Tools Data Visualization Software Review Technical Review 212

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. started as BizTalk 360 in June 2011. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. ” Marketing and customer acquisition.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Modus Create

JANUARY 9, 2025

The parallels between the mobile technology and AI eras are striking for those of us involved in enterprise technology and the surrounding startup ecosystem. A new era of mobile computing The iPhone opened a vast app market, setting high design and user experience standards. The App Store, now home to more than 1.8 billion by 2027.

Analytic Tools 40

Analytic Tools Reporting Tools Software Developers Software Development 40

Intercom, Inc.

MAY 1, 2018

Intercom has grown like a weed since I’ve been involved, which is August 15, 2011, our incorporation date. I don’t look at Intercom and think that we nailed marketing or that we nailed comms or media relationships or virality. There is a lot to it. Retention is the new conversion.

Customer Experience 223

Customer Experience User Testing Weak Development Team Definition 223

UX Planet

APRIL 29, 2024

Some designers have tackled this problem by using the variation Minimum Lovable Product or Minimum Marketable Product. The Lean Startup messed everything up In the old days, the open-source community talked about RERO ( Release Early, Release Often ). The result of an obsession with shipping features with no market validation.

User Testing 97

User Testing Customer Experience Feedback Software Product Research 97

Intercom, Inc.

JULY 25, 2018

If people aren’t signing up, if the marketing page isn’t working, if no one is sharing the product on Twitter, we just assume it will be fixed with a better product. Four of us signed the incorporation documents for Intercom Inc, in August 2011. Fun fact: do you know what one of the majors causes of startup failure is?

Onboarding KPIs 152

Onboarding KPIs User Testing Startups Vision 152

Mind the Product

MAY 29, 2018

He is the co-author of the New York Times bestseller, The Lean Entrepreneur and has over 20 years experience helping companies bring high-growth products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Technical Cofounder 96

Technical Cofounder Fractional CTO CTO Coach User Testing 96

Userpilot

OCTOBER 20, 2023

Their influence is potentially going to grow as companies need to adapt to market shifts faster and manage resources efficiently. Product-led growth is here to stay Product-led growth is likely to continue reinforcing its position as a go-to-market strategy for SaaS companies. In-app survey created in Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

UX Planet

APRIL 30, 2024

Avoiding the 7 most common mistakes founders make when building a design team and culture in their startups. Neglecting to learn about design Many startup founders, often from engineering or business backgrounds, might not fully grasp the concept of “good UX” or the overall importance of design. Firstly, congratulations!

Startups 52

Startups Reporting Tools Research Software User Testing 52

The Product Coalition

JANUARY 20, 2020

Startups and big businesses all over the globe use explainer videos to introduce their products, services, or tell about their brands creatively. It has also gained a Global Trend Award 2019 (provided by Sensei), W3 AWARDS GOLD 2019 (in a category Animation for Marketing), German Design Award 2019, and others.

Research Software 84

Research Software Feedback Software User Testing Product Research 84

Intercom, Inc.

APRIL 26, 2018

When I started writing about this in 2011, the general sentiment was these companies just got lucky, right? And yet, Google has 90% market share? But now we use startup methodologies: we talk to customers and listen to what they say. There haven’t been any changes since the book came out in 2014.

User Testing 223

User Testing Research Software Product Research Weak Development Team 223

Intercom, Inc.

OCTOBER 27, 2022

Alex Delivet , one of the protagonists of the Paris startup scene, has experienced this predicament first-hand. While in the early 2010s, the SaaS startup scene in France was not as developed as in the U.S., today there are plenty of VC firms, startup incubators, and events for entrepreneurs. And so I made lots of mistakes.

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

freshtrax

AUGUST 6, 2019

From internship to startup. Before btrax Japan opened, a few eager Japanese entrepreneurs and students joined btrax in San Francisco to gain experience working for a startup in Silicon Valley. btrax has organized multiple startup events since 2010 including Japan Night and Asian Night to foster entrepreneurs from overseas.

User Testing 81

User Testing Customer Experience Naming Vision 81

Mind the Product

APRIL 18, 2017

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.

Research Software 89

Research Software User Testing Customer Experience Workshop 89

The Product Coalition

JANUARY 15, 2019

Many of these will surely make for good investments (have made some myself), but, as explained below, their effect on the startup zeitgeist at large concerns me. The lean startup method , once admittedly and unwisely elevated to “necessary and sufficient” status (it’s merely necessary, not singularly sufficient?—?more

Feedback Software 84

Feedback Software Customer Feedback White Paper Customer Experience 84

Mind the Product

MARCH 16, 2017

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Dave Wascha, CPO Photobox. Nate Walkingshaw, Author and CXO Pluralsight.

Research Software 79

Research Software User Testing Product Research Workshop 79

Intercom, Inc.

JULY 25, 2019

Des: To what degree are principles connected with sort of… What I want to say is competitive edge or a company’s position in the market in some sense. Des: For us in the years of circa 2011 through 2019 or whatever, right? Clear, strong market dominant leader for their help desk ticketing type use case. Paul: Right, exactly.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Alchemer Mobile

NOVEMBER 25, 2019

Just pretty relevant to this conversation around launching products and relaunching , and then continuing to meet the market where it needs to be met. After the first couple of iterations and being out in market for several years, they had meaningful success and their app was driving a lot of business. Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

The Product Coalition

FEBRUARY 18, 2019

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they Lawrence (i.e.

Agile 73

Agile Product Research User Testing Data Visualization 73

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos. Paul: No comments.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos. Paul: No comments.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

The Product Coalition

FEBRUARY 26, 2020

The 6 step guide to learning product © 2011 Martin Eriksson. So, learn about: Developers Business analysts Marketing, Support HR, Accounting Learn what is important for each of these roles, be able to show appreciation and understanding for what they do and the value they bring. Re-use with appropriate attribution.

Technical Review 84

Technical Review Software Review Research Software Product Research 84

UX Studio: Product Management

JULY 12, 2021

Soon after its kick-off in 2011, the team identified the importance Shopify has on the eCommerce industry, so they decided on focusing on this platform. Their strategy has three stages: Design and creative, eCommerce development, and growth and marketing. The company was founded in 2011 with its headquarter in Redwood City, California.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

Business of Software Conference

APRIL 7, 2021

Over the past decade, Joel and Buffer have gone through several transitions and big decisions which he will take us through in his talk, roughly covering the following: 2010: Launching Buffer and shifting the focus to marketing 2011: Transitioning to full-time work on Buffer. What you will learn. Joel Gascoigne. Who is Joel Gascoigne?

Entertainment 52

Entertainment Startups Naming Customer Experience 52

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. the product/market fit. Everpix and Google Wave didn’t satisfy the market. It precisely describes the core of the concept and partly explains the startup curve model. Ever heard of Everpix? How about Google Wave?

User Testing 64

User Testing Customer Feedback Product Research Customer Experience 64

Arpit Rai

OCTOBER 29, 2019

Back in 2011–12, I wanted to create products that would help solve the problems I was facing or that my friends were facing. back in 2011–12. Lastly, B2C seems to be a winner take-all market. Work pro-bono part-time for 10–15 hours a week for an early-stage startup on their product. We built this model internally.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52