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The Innovation Ambition Matrix

Roman Pichler

Notes [1] Bansi Nagji and Geoff Tuff, Managing Your Innovation Portfolio , Harvard Business Review, May 2012. [2] 8] See Bansi Nagji and Geoff Tuff, Managing Your Innovation Portfolio , Harvard Business Review, May 2012, p. It distinguishes an existing product from a new product and an existing market from a new one.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). Scientific Basis: Plassmann, Ramsy & Milosavljevic (2012) indicate that strong brand cues can activate reward pathways, reinforcing emotional attachment.

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The Secret of Diminishing Returns

Tyner Blain

I have a bit of a history with the concept of ‘good enough’, from satisficing in sprint planning (2008) to Kano analysis for product managers (2009) to trying not to miss the mark in problem solving (2012) to understanding intent and satisfying customer needs (2014).

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524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD

Product Innovation Educators

Co-author of No-Excuses Innovation: Strategies for Small- and Medium-Sized Mature Enterprises (Stanford, CA: Stanford University Press, 2022) and Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (Stanford, CA: Stanford University Press, 2012), Bruce is a Senior Fellow with The Conference Board, he has served (..)

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5 Things a Data Scientist Can Do to Stay Current

With the number of available data science roles increasing by a staggering 650% since 2012, organizations are clearly looking for professionals who have the right combination of computer science, modeling, mathematics, and business skills. Demand for data scientists is surging.

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Seven Things you can Learn From WeChat Product Development

Mind the Product

In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service. This year over 14.2 billion red packets were sent during Chinese New Year. Official Accounts.

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Learnings from London: Marty Cagan on making products customers love

Mind the Product

What’s more, it’s 10 years old this year, with the first-ever #mtpcon happening in October 2012. We are only nine weeks away from our flagship event, #mtpcon London! Our London stage has played host to an exceptional group of product speakers over the past decade, so each week in the run-up to this year’s event, we’ll [.]