Product Innovation Educators

NOVEMBER 17, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. PDMA 2017 conference was one of the best yet! 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. Content marketing in 4 steps for product managers.

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freshtrax

JULY 2, 2019

With Japan ranking as the world’s 4th largest e-commerce market following China, the United States, and the United Kingdom, it’s reasonable to gravitate towards Japan as a key market to expand your retail business. ZOZOTOWN is the largest fashion-focused e-commerce marketplace in Japan with more than 7,000 brands selling on it.

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freshtrax

SEPTEMBER 3, 2019

Second, there is a lot of opportunity for companies in the video communications market, business chat tools market, and other similar businesses to grow in Japan. Then, we’ll share our top tips on how you can make your way into the Japanese market as a video conferencing or business chat tool company. Source: MLIT, 2017.

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freshtrax

MAY 16, 2019

Instagram increased users by 39% from 2017 which put the app in Top 10. Nine out of the top ten services accessible through smartphones increased their number of users from the year prior with the top four maintaining their ranks from 2017. However, there were no significant changes from the 2017 results. million users.

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freshtrax

MAY 2, 2019

Since our last article on the top 10 largest Japanese companies in 2017 , we noted a couple of surprising shifts in the list within the past year, such as Sony’s “comeback” and Mitsubishi ranking in the top 10 for the first time in a while. The biggest change we saw was an overall decrease in rankings from 2017. Mitsubishi Corp.

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freshtrax

AUGUST 3, 2021

This article by Business Insider Japan explains that in Japan only 4.2% While still in highschool, Rika started her company, AMF, a marketing startup run entirely by girls in their teens. She’s developed a reputation as a “marketer who hears the voices of young girls around Japan.” of corporate executives are female.

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freshtrax

MAY 8, 2019

Related article] Japanese Hold As Many Credit Cards As Americans, But Do They Use Them? the mobile payment market size in Japan is expected to increase from 8 million USD in 2017 to 48 million USD by 2023 (at the rate of 100 JPY = $ 0.8951 USD). Release: August 2017. We will discuss this more later in this article.).

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Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone.

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freshtrax

JULY 23, 2019

If you are looking to integrate your business into the Japanese market, skimming online for quick answers and visiting Japan alone won’t lay a sturdy foundation for an informed understanding of the Japanese consumer. This means that you might want to change your tone of voice accordingly for your brand communication. Related Article?

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freshtrax

MAY 28, 2019

Incorporating video content into your marketing mix is becoming more crucial and the Japanese market is no exception. As I mentioned in my previous article, “ Facts You Should Know Before You Tap Into Influencer Marketing in Japan ”, most Japanese influencers, including YouTubers, belong to an agency to streamline their business.

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UX Planet

FEBRUARY 22, 2024

Did this article resonate with your experiences? The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign.” Good design starts with users who say NO to manipulation.” Let’s celebrate the wins! Let’s spark a conversation! 2023, December 8).

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UX Studio: Product Management

JANUARY 25, 2022

In this article, we will talk about the top web design companies in Manchester and beyond. Web design Manchester agency helping Ecommerce brands to grow. Besides, DMT is one of few agencies using ROI Hunter intelligent marketing solutions to improve businesses’ performance across different paid marketing channels.

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freshtrax

SEPTEMBER 10, 2019

In this article, we will explore some of traditional media’s creative and innovative survival strategies and how they are working in the Japanese market. In 2018, radiko started an audio ads program, which enables advertisers to target specific user segments to promote their brand and/or service. Source: radiko media kit.

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The Product Coalition

NOVEMBER 19, 2020

Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion. Do you want to get this article in your inbox? I have supported many marketing and PR teams in exploring and using Scrum for their purposes.

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The Product Coalition

MAY 15, 2019

Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ). McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product.

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UX Studio: Product Management

JULY 5, 2021

Moreover, we answer the following critical questions in the article: What can design agencies in New York do for you? . A full-stack creative digital agency in New York offering web design, growth hacking, and brand strategy services. Full-service creative design agency in New York dedicated to help brands grow online.

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freshtrax

SEPTEMBER 26, 2019

BASE FOOD officially launched in April of 2016 in Japan and became Amazon Japan’s top seller of the year in the food category for 2017. million USD) to boost its growth in a global market. market, localization strategy between Japan and the U.S., market, localization strategy between Japan and the U.S.,

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UX Studio

DECEMBER 14, 2023

2017: Our products I guess when you build successful products for others, it’s inevitable that you start thinking about building your own eventually. It changed the professional aspects, some of which we encapsulated in our articles: the effects on UXR practices and ethnographic research , and remote work in general.

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freshtrax

JULY 16, 2019

Related article? Top 10 Japanese Startups by Market Capitalization. The Tokyo Stock Exchange (TSE) is the world’s third largest and Asia’s largest exchange by market capitalization. The chart below is a list of the top Japanese startups by market capitalization value in the TSE Mothers. Market Capitalization.

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Mind the Product

APRIL 20, 2017

Mobile payments are popular in China, with the total number of people using mobile payments in China expected to hit 250 million, around 20% of its massive population by the end of 2017. JingDaily: Email Marketing Won’t Resonate with Chinese Consumers, but WeChat Will. This number is equivalent to about 80% of the US population.

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Mixpanel

FEBRUARY 12, 2019

Not long after, Black Ops found itself in an article of 2017 Rock Star Agencies to watch identified as the chatbot agency. But right after that, we started getting phone calls from some very large customers and saying, ‘We read this article that said you’re the chatbot agency. That was news to me,” Matthew told us.

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Dear Strategy

MARCH 2, 2020

Back in 2017, I co-hosted a podcast called Making It Real. With an established brand, a working prototype, and some really snazzy videos to help pitch their story, it seemed like a no-brainer to back this company. Are you interested in strategy workshops for your product, marketing, or business managers?

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freshtrax

AUGUST 20, 2019

ADARA collects data about travelers by partnering with well-known travel brands and then creates a comprehensive view of the traveler: where they come from, where they’re going, with whom, how much they spend, and more. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. ADARA’s launch event in Japan in 2017.

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Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Engagement.

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Product Talk

JULY 12, 2017

Articles: Customer Interviews. 2017 Product Conferences. My talk at Front 2017. They were supported by a centralized user research team, a centralized design team, and a centralized market insights team. There were concerns from their marketing team, “Is it going to hurt our brand? UserTesting.com.

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Gainsight

JULY 7, 2021

Meanwhile, Pulse the conference graduated from a ballroom in 2013 to a full takeover of the Intercontinental Hotel in 2014 , San Francisco’s Pier 48 in 2015 , the Oakland Convention Center in 2016 and 2017 , the San Mateo County Events Center in 2018 , and finally to the venue it was truly meant to call home, San Francisco’s Moscone Center, in 2019.

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Surya Suravarapu

FEBRUARY 27, 2020

Seth Godin in This is Marketing explains it like this “What people want is the shelf that will go on the wall once they drill the hole. What is certain, you just cannot sit in your cozy office chair and dream about what works in the market. It is the fuel required to propel your go-to-market engine. Co-create whenever possible.

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The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This article further explains how live streaming works, and which live video streaming sites you should prefer for a heavenly streaming experience. Video editing feature for branding purposes.

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Userpilot

SEPTEMBER 29, 2023

This article provides the guide you need. What’s the difference between a growth hacker and a growth marketer? On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time. Difference between growth vs marketing team? The product death cycle.

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Product Talk

JANUARY 31, 2024

Tweet This Teresa discusses the importance of showing your work and bringing stakeholders along in this keynote from Mind the Product 2017. Our mission is to eradicate student debt and we’re doing that with scholarship campaigns by connecting Gen Z students and brands,” says Jelena. was first posted on January 31, 2024 at 6:00 am.

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Product Research Reporting Tools Feedback Software Customer Communications 223

Roy Madden

SEPTEMBER 6, 2022

Try Feedly for Market Intelligence to track emerging trends, monitor competitors, identify business opportunities, and share insights with your organization. Our branding is neon green. When Tino Klaehne first started working at the Lufthansa Innovation Hub (LIH) in 2017, things looked very different than they do today.

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Data Visualization Research Software Reporting Tools Travel 84

The Product Coalition

DECEMBER 22, 2022

It’s worthwhile to take notes from successful company examples if you’re considering entering the market with your startup idea. You’ll accomplish exactly that in this article. The SaaS market has increased from $31.5 Between 2021 and 2022, the SaaS market is anticipated to grow at its fastest rate yet, reaching a value of $171.9

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Intercom, Inc.

NOVEMBER 25, 2021

He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover. We’ve gathered a list of articles, videos, and podcasts you can check out: The Experience Maker Show. We’re awesome.

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The Product Coalition

FEBRUARY 22, 2022

That includes marketing, customer support, operations, senior management, sales, HR, finance, etc. While everyone in a company is responsible for collaboration, making PMs accountable for the overall team work and its effectiveness is a crucial aspect of product management, as I will explain in my next articles.

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BrainMates

OCTOBER 30, 2022

In 2017, when a Bloomberg article showed the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million to this failure point. #2 3 - No Clear Differentiation In Market. 5 - Ineffective Product Marketing.

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BrainMates

NOVEMBER 1, 2021

In 2017, when a Bloomberg article came out showing the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million dollars to this failure point. In other words, this is a target market equalling “everyone who moves”.

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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