Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Customer Experience Research Software 174

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Conversational marketing.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Alchemer Mobile

APRIL 25, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Product Innovation Educators

JUNE 8, 2018

Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. Brand innovation tracker update – which brands are at the top and which are at the bottom. United Airlines, Jeep, and Nine West are not doing so well.

User Testing 120

User Testing Product Marketing Airlines Marketing 120

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

MAY 28, 2019

To treat digital interactions as you would in-person interactions with context in mind, the simple, yet effective, “yes” or “no” question Love Dialog offers gives Lifestyle brands the context they need to interact with customers in the most relevant way. Regularly survey customers to gauge sentiment.

Feedback Software 223

Feedback Software User Testing Customer Feedback Customer Experience 223

Intercom, Inc.

JANUARY 3, 2019

I think it’s more than 140 user-facing changes , ranging from the lowest level of making a feature better all the way up to brand new products. And we’ve shipped multiple brand new products this year. Was this a substantial investment for us in 2018? They’re asleep when we’re awake and vice versa.

Research Software 144

Research Software Feedback Software Analytic Tools User Testing 144

Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We started partnering with them in 2018, sharing early access to new features.

Feedback Software 223

Feedback Software Customer Experience Webinar Customer Feedback 223

freshtrax

MAY 2, 2019

Again, we showcase the top 10 largest companies in Japan based on Forbes “ The World’s Largest Public Companies 2018 ” list, summarizing the rankings of the top performing Japanese companies in the world in comparison to global companies and relative to one another. Sony was definitely one of the most successful companies in 2018.

Telecommunications 96

Telecommunications Banking Definition Naming 96

Mind the Product

MARCH 5, 2020

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. You can spend your marketing budget to drive app downloads. in 2017 to 7.8%

Research Software 177

Research Software Reporting Tools Development Data Visualization 177

freshtrax

MAY 16, 2019

Nielsen announced the most popular websites and mobile apps in Japan on December 25, 2018. Its report, “ Tops of 2018: Digital in Japan “, includes the data from Nielsen Digital Content Ratings and Nielsen Mobile NetView. The overall usage results in 2018 reveal that Yahoo! Overview: Yahoo! million users. Now, Yahoo!

Data Visualization 81

Data Visualization Reporting Tools Naming Customer Feedback 81

Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Today: Product management was listed as one of the “nine best jobs in America” by CBS/Moneywatch in 2018. Hiring them from the market could satisfy your company’s needs for a while.

Education 217

Education Automotive Product Manager Product Management 217

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. Then keep reading! Calendly includes its customers in growth loops.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Alchemer Mobile

APRIL 11, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. We release this category-specific benchmark data so Finance brands can understand how effectively they measure their customer experience, communicate with their customers, and earn customer love.

Finance 203

Finance Feedback Software User Testing Customer Experience 203

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Alchemer Mobile

AUGUST 22, 2019

Additionally, fifty-five percent of respondents said a one-star or two-star app store rating of a well-known brand’s app negatively impacts their view of the brand as a whole. It’s clear that app ratings and reviews aren’t just vanity metrics; they have real consequences on conversion rates and brand reputation.

Feedback Software 131

Feedback Software Research Software User Testing Customer Feedback 131

The Product Coalition

JULY 17, 2018

A great example of a brand understanding their consumer and delivering on those expectations is Wayfair’s use of augmented reality in their apps for iOS and Android platforms. Customers now demand that their experience with your brand is personalized to suit their specific needs. Will this fit in my living room and how will it look?

User Testing 98

User Testing Customer Experience Product Manager Product Management 98

Intercom, Inc.

AUGUST 25, 2021

In 2018, we released a completely reimagined Business Messenger , a full-fledged “front desk for your website or app,” complete with a homepage and a library of embeddable apps. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with.

Customer Experience 221

Customer Experience Data Visualization Onboarding KPIs User Friction 221

Intercom, Inc.

MARCH 27, 2018

2018 is shaping up to be a massive year for the Intercom platform. All disruptive technologies start selling first to small companies, the early adopters in a market. Yet some things have changed in that time that give it the potential to be more than a marketing gimmick. Building a brand-new product.

User Testing 224

User Testing Research Software Feedback Software Customer Experience 224

Mind the Product

APRIL 2, 2019

A Tale of two Brands. Gibson and Fender are the two most iconic guitar brands. In 2018, Fender stated that its growth had outpaced the musical instrument market overall. Each has a long history of great products that have shaped the musical instruments industry for several decades. The Fender Play learning platform.

Data Visualization 192

Data Visualization Customer Feedback User Testing Reporting Tools 192

The Product Coalition

DECEMBER 29, 2020

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. 2018: The number of global internet users surpassed half the population of the world.

Reporting Tools 179

Reporting Tools Product Manager Product Management User Testing 179

Mind the Product

AUGUST 1, 2019

In today’s hypercompetitive software markets, a lot of companies are hardwired to believe bigger is better—more features mean increased functionality and therefore happier customers. In the enterprise, where my company operates, a technology brand that haphazardly rolls out new features needs to be mindful of the learning curve for end users.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Alchemer Mobile

JUNE 10, 2020

The data in this post shows us how winning brands design in-app surveys for great customer feedback flows. In 2019, apps sent 44,849,700 consumer surveys, which is a 29 percent increase from 2018. Another important distinction is that, on average across industries, brands only hear from ~1 percent of their customers surveyed.

Product Research 147

Product Research Feedback Software User Testing Systems Review 147

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Apptentive’s annual mobile app engagement benchmark reports serve as a baseline to help product managers and mobile marketers across categories understand their app’s engagement strengths and areas for improvement.

Travel 147

Travel Finance Research Software User Testing 147

Product Innovation Educators

FEBRUARY 10, 2020

I was told that SEMRush, makers of a digital marketing platform, had created one of the most effective international communities — one that was not only valuable to product managers to learn about the needs of customers but also one that customers and influencers wanted to join. Useful links: SEMRush , the all-in-one marketing toolkit.

User Testing 156

User Testing Customer Feedback Feedback Software Product Manager 156

Intercom, Inc.

NOVEMBER 12, 2020

Now, it’s practically the default for software: in 2018, Gartner predicted that by 2020, all new software entrants and 80% of historical vendors would offer subscription-based business models. This shift moves us from brand promiscuity to brand loyalty. For many consumers, it takes the form of a subscription model.

B2C 222

B2C Customer Experience B2B Branding 222

Alchemer Mobile

NOVEMBER 29, 2018

By now, marketers and product owners in every space understand the importance of listening to their customers. A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. If a customer says, “I’m a huge fan.

Feedback Software 173

Feedback Software User Testing Customer Feedback Reporting Tools 173

The Product Coalition

NOVEMBER 29, 2018

31% of Mobile App Budgets is Spent On Marketing in 2018 If you want to have the best shot at outperforming your competition, you should reconsider, if you haven’t already, your app marketing budget. 88% of brands believe strongly that their return on investment (ROI) depends on the mobile app success. Quite a bit, right?

Research Software 60

Research Software Marketing User Testing Download 60

Alchemer Mobile

FEBRUARY 7, 2019

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. Globally, UberEATS and Zomato were the top two food delivery apps by worldwide downloads in 2018. Some of these features could be on your roadmap already, and some will be brand new.

Feedback Software 157

Feedback Software User Testing Customer Feedback Research Software 157

Alchemer Mobile

JANUARY 15, 2019

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. In recent years, mobile has skyrocketed to the top, with 52% of all global web pages served to mobile phones in 2018. To help, we created a new guide, Why Mobile Customer Feedback is Your Big Missed Opportunity.

User Testing 138

User Testing Customer Feedback Feedback Software Analytic Tools 138

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. App marketing isn’t cheap, but it’s definitely necessary.

Branding 69

Branding Definition Construction Education 69

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller Brand Apple Inc. Brand Alphabet Inc.

Branding 60

Branding Naming Marketing Positioning 60

Mind the Product

JUNE 11, 2019

We’re operating in a nascent market: 50% of adults in the UK had a repeat prescription in the last year, yet just 1% of prescriptions are dispensed online*. At the same time, other people felt optimistic that they could get the medication brand that suited them best. In a new Category, Trust Must Come First.

User Testing 171

User Testing Customer Experience Product Research Banking 171

Intercom, Inc.

AUGUST 1, 2019

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? From Wall Street to startup. Tara: Right.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. So in 2018, I finally was able to sell the company. You can be described as many things.

Research Software 244

Research Software Technology Telecommunications User Testing 244