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Hi Fly: A Lean Airline Story

Melissa Perri

I had never heard of this HiFly airline before. HiFly is an airline for hire. Because their planes are unmarked, they can fly routes for all major airlines and private companies. When an airline like Norwegian is starting out, they don’t invest in new planes until they can justify the cost. And it’s genius.

Airlines 223
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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

We expect that these six biggest video marketing trends will dominate in our online reality in the upcoming year. Video marketing is one of the most powerful ways to interact with modern customers in the digital space. In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions.

Marketing 179
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Going from College to Product Manager

The Product Guy

At Hewitt, I was a Business Analyst on the TWA (Trans World Airlines) and Nalco Team. When the stock market would close at a high there would be a 50% increase in calls to request fund transfers. My team serviced retirement plans and employee stock plans for two clients, TWA Pilots and Nalco Chemical Company (now called Nalco Water).

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

We see Fly Delta [the app] as a way to complement their expertise and extend their warmth and problem-solving savvy beyond traditional Delta touchpoints to make travel a part of the journey you can look forward to,” Ed Bastian, CEO of Delta Airlines. Mobile Marketing Tips for Travel and Hospitality Brands.

Travel 261
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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

If we look at the charts below, you’ll see data from two apps: An airline app and a lodging app. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Key Mobile App Strategies for Travel Brands During the Reopening Process.

Travel 230
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Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. United Airlines, Jeep, and Nine West are not doing so well. New Podcast Episode for Product Managers & Innovators: The specific steps for finding product-market fit – with Dan Olsen.

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MRDs – How Much “Market” Is In Your Market Requirements Documents?

Product Management University

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. What’s wrong with this sample market requirement?

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