Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

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Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Every year, we publish a blog post on the top mobile in-app feedback tools. Why do they feel that way?

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Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. Luckily, this story ends on a more positive note. Like most beginners, I started with Marty Cagan’s Inspired and rather quickly stumbled across Teresa’s Product Talk blog,” says Sebastian.

Product Research 309

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The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

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Intercom, Inc.

AUGUST 25, 2021

Writing has been a core part of Intercom’s DNA since its inception – Des wrote 93 of the first 100 blog posts here on Inside Intercom. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions. Bringing our brand on the road. We hang them on the walls of our offices.

Customer Experience 221

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Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

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Product Talk

AUGUST 9, 2017

Or the marketing team argues that even though it lost, it’s better for the brand. The news cycle that day was overly positive and skewed the results. However, doing this will increase your chance of false positives and lead to many wasted experiments. A special thanks to Barry O’Reilly who read an early draft of this blog post.

Customer Experience 279

Customer Experience Product Research User Testing Testing 279

Intercom, Inc.

SEPTEMBER 24, 2019

Drives positive change. and the impact of that work (the “so what?”), to ensure that you have made a meaningful and positive change. Example 2: The designer wrote a blog post on design culture at Intercom. Output: Blog post published. Is easy to use and understandable. Is well crafted and polished.

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Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

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The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

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Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Obviously, the more positive these customer experiences are, the more likely you are to capture customers’ hearts and minds. Conversely, 17% of U.S.

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Product Talk

JANUARY 9, 2019

I’m in a fortunate position. I write a popular product blog. I opened this blog post with a long list of activities that I’m already committed to. Podcasts / Panels / Blog interviews / Webinars: I often get invited to do podcast interviews, give webinars, or participate in virtual panels. I teach at a university.

Product Research 43

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Intercom, Inc.

APRIL 6, 2020

With so many of us looking for positive outlets for our increased time at home at the moment, we hope these articles can be helpful again. If you’d like a take on values from a marketing perspective, Stewart, our former director of brand design, shared his team’s values and why they are so important to the team.).

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The Product Coalition

OCTOBER 25, 2021

Keep an eye out for events, podcasts, blogs, and more! So instead, we need to talk about the traits of leaders in the Product world, and how these traits manifest themselves into positive results that help to build successful products. This article was also published on The Product Management Blog. Looking for a good read?

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The Product Coalition

SEPTEMBER 8, 2021

Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. Besides being famous for her blogging and modeling, Lyn is also known as a professor at the Graduate School of Social Service at Fordham University. Glamorous Grandmas of Instagram?—?A

Marketing 148

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The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

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Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Product-led blog content. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty.

Advertising 105

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Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Want to learn more about how to build your brand and sell more products in a non-spammy way? Overpromising.

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Product Marketing Marketing Strategy Customer Experience 223

UX Planet

MARCH 3, 2025

Key Design Considerations: Personal Branding: Clients hire people, not just work. Adding personal elements like a unique bio, testimonials, or a blog helps build a connection. Moderation & Safety: Effective community guidelines and reporting tools ensure a positive environment. Example Websites: Coursera Khan Academy 6.

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The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. As a result, you will be able to bring more followers to your brand and your business will grow. When it comes to positioning, the social media contest winners should be the first ones to try your product.

Customer Experience 134

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Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Can you augment those tools with integrations?

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Analytic Tools Data Visualization Customer Experience Inbound 190

Alchemer Mobile

JULY 22, 2024

These advancements enable brands to uncover new customer insights and transform those insights into business impact faster than ever. What is the Voice of the Customer? To put it simply, the Voice of the Customer (VoC) is everything your customers think and feel about your customer experience and brand.

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Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Userpilot video ad. Buffer value-based advertising.

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Feedback Software Analytic Tools Research Software Advertising 105

The Product Coalition

OCTOBER 14, 2020

Sure, you can make donations to your favorite charities, and you can make efforts in your day-to-day life to reduce your single-use plastic consumption, but long term positive global change can feel like a moonshot. Tech has a branding problem which hampers women being attracted into tech in the first place.

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Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And we’ll also be posting a blog post soon to share some of the summaries from the webinar, so we can always answer questions there as well.

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Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

Feedback Software 264

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Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. USP intersection.

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The Product Coalition

SEPTEMBER 29, 2020

Think about your personal brand Everything you do as say, especially in front of the people you work with day-to-day, affects their opinion of you. Many product people like to increase their credibility by working on their personal brand. This article was also published on The Product Management Blog. Be a keeper of the vision.

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Intercom, Inc.

APRIL 12, 2018

We also cover why Dribbble has remained invite-only, how grassroots events have grown the Dribbble brand, and much more. Dribbble team page for the Intercom Brand Design Studio. The bigger releases usually have an associated shot from the Dribbble team or a blog post, and of course we read the comments.

Feedback Software 215

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The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 225

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Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. Rather than just someone throwing a blog post out into the world and expecting everyone to be wowed, you have to care if they actually are wowed.

User Testing 147

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Sachin Rekhi

JANUARY 26, 2020

For example, "publish 15 blog posts" is a useful key result, but you'd also want to pair it with a key result that speaks to the outcome you hope to drive from publishing these blog posts. Or they may just take time before they turn into positive metric wins as you navigate the messy middle of an initiative to make it successful.

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