Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. It has to be outside-the-box, educational and thought-provoking all at the same time.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. Here’s even more good news: There are many product management certifications and courses available today.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Manager 114

The Product Coalition

NOVEMBER 17, 2024

I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. Now it was time to talk about the team and how to get them to lead with full ownership. If they are like mine, they would ask for a one-time exception (every day).

User Testing 113

User Testing Customer Experience Engineering Product Research 113

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem?

Customer Experience 147

Customer Experience User Testing Generative AI Books 147

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. Why is it important?

Framework 130

Framework User Friction Customer Experience Product Research 130

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 146

User Testing Customer Experience Product Strategy UX 146

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 148

Customer Experience User Testing Workshop Data Visualization 148

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 158

User Testing Customer Experience Product Research Startups 158

The Product Coalition

NOVEMBER 27, 2022

They debugged their code on paper, multiple times, before it actually ran for the first time. Back then, the impact was boxes and boxes of punched cards, and endless compilation time on the single computer everyone had to share. You have users and even happy customers, but the next level of success is yet to come.

Customer Experience 158

Customer Experience User Testing Feedback Software Product Research 158

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

The Product Coalition

MAY 1, 2022

It deals with many unknowns, as well as multiple dimensions and variables at any given time. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead?

User Testing 191

User Testing Customer Experience Product Research Definition 191

The Product Coalition

NOVEMBER 7, 2021

you are the product leader, so you need to decide. It’s not only the decision itself that is objectively hard most of the time but the process as well. I have seen so many frustrated product leaders facing a similar situation. While product thinking is very hard to define and explain in a few words, it is a real thing.

User Testing 176

User Testing Customer Feedback Feedback Software Customer Experience 176

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Data scientists are usually very reluctant to give time estimates.

User Testing 158

User Testing Product Manager Product Management Data Visualization 158

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing 84

User Testing Technical Review Product Marketing Product Research 84

The Product Coalition

OCTOBER 26, 2021

In the example above, you might have a strong gut feeling that says that you shouldn’t make this big effort until you have a strategy, but when you ask yourself why exactly, the answer might not be 100% clear. Once you have that logical explanation in mind, share it with everyone, time and again. It can only help everyone align.

Leadership 186

Leadership Messaging Customer Experience Travel 186

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Bottom line, I work on many presentations, all the time. Here is why.

User Testing 146

User Testing Customer Experience Presentation Engineering 146

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. We all do it all the time. Here we go.

Feedback Software 174

Feedback Software Demo Data Visualization User Testing 174

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. If the baton falls somewhere in the process, they will not become a customer.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

The Product Coalition

AUGUST 22, 2021

Since the annual report takes time to prepare and file and is typically filed in Q4 of the following year, I wouldn’t know the real amount of tax that I would have to pay until then. The result was that I knew that the next time I would look at my bank account, I will get a much clearer picture of reality?—?a

Data Visualization 158

Data Visualization Reporting Tools Banking Customer Experience 158

The Product Coalition

NOVEMBER 23, 2021

as one would expect, had a lot of experience in setting systems up, keeping everything running and organized, with proper procedures and dashboards in place. Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency.

Product Manager 173

Product Manager Product Management Management Management 173

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 145

Framework Feedback Software User Testing Customer Experience 145

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing?

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

Framework 145

Framework User Testing Customer Experience Definition 145

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

APRIL 1, 2023

was the first product manager I ever hired. A brilliant guy, with many years of tech leadership experience, but none in product management. Still, he was one of the best hires I made in this area and he turned out to be a product star. When I hired him I already had a lot of experience in people management.

Product Manager 158

Product Manager Product Management Management Management 158

The Product Coalition

OCTOBER 25, 2021

Photo by Clementina Toso on Unsplash Working as hard as we do, the weekend is a must-have time for relaxation. With the kids and all, I always find the time to read the weekend newspaper. Of course, when I am busier, the pile gets higher, since I have less time for reading. I have a very specific order in which I read it.

User Testing 192

User Testing Magazine Product Research Research Software 192

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. Not all markets want to buy this way.

Naming 148

Naming User Testing Weak Development Team Feedback Software 148

The Product Coalition

JANUARY 12, 2020

To truly solve customers’ problems, product leaders must think beyond what they already know about the product. it is going to happen, and it’s a big one which you must attend and arrive on time too. You get to the office on time, as dry as you could have, but that isn’t dry at all. Real invention is hard.

Customer Experience 84

Customer Experience User Testing Technology Books 84