Product Innovation Educators
MARCH 27, 2023
The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. From 1988-2004, winners were early adopters of Stage-Gate, cross-functional teams, and voice-of-the-customer. One of those elements is solving a significant customer problem.
Mind the Product
SEPTEMBER 6, 2018
Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.
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Intercom, Inc.
FEBRUARY 25, 2021
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Intercom, Inc.
OCTOBER 29, 2019
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
Intercom, Inc.
JULY 13, 2018
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom. Want more advice like this?
Product Innovation Educators
JULY 17, 2023
When you have no absence of customer or user problems, if you’re reasonably intelligent, you can usually come up with the inventions and the necessary breakthrough new products. The customer’s needs have changed or the customers didn’t understand their own needs. They had to invent all those things.
Sachin Rekhi
MARCH 1, 2020
I have the most perspectives and insights to share in these domains because I live and struggle with them each and every workday. I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The Hierarchy of User Friction. Fundamentals.
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