2023 rebrands: The good, the bad and the ugly
UX Planet
JANUARY 29, 2024
It is very brave, distinct and definitely will Designed to “respect the heritage of both brands, while modernising for the future”, the refresh returns to an earlier iteration of Eurostar, the very first in fact, in 1994. The new Spark logo is not just memorable, it moves, connects revitalises any composition. Those lines are limitless.
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