Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. Does the data show positive, flat, or negative trends? Is your product still sufficiently differentiated and does it still stand out from competing offerings?

Customer Experience 309

Customer Experience Product Research Technical Review Data Visualization 309

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? You should now be in a good position to stock the product backlog and create the right user stories.

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Product Talk

DECEMBER 15, 2021

He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. I know we’ll never get to a 100% hit rate, just by definition, but we can do a lot better than we do. Do they differentiate between outcomes and outputs?

Product Research 262

Product Research Customer Experience Research Software Reporting Tools 262

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 194

Software Review Roadmap Differentiation Customer Experience 194

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Management 246

Product Management Product Manager White Paper Management 246

UX Planet

JANUARY 16, 2024

Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. using a mix of lighter/darker shades of a specific color) can help designers effectively differentiate the layers of information and direct user attention. Think of text positioning as choreography.

Definition 104

Definition Reference Differentiation UX 104

Userpilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy. Sum up these points in a product positioning statement.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Excursuses Definition Product Management Is it a Product and why Product Management? Also this is not what most Product Managers do!

Product Management 155

Product Management Product Manager Differentiation Management 155

The Product Coalition

FEBRUARY 1, 2021

The Snitch, the Whip, the Bookkeeper, the Six Sigma Black Belt™ Like a job ad for a Scrum Master position, the equivalent for the Product Owner position also reveals excellent insight into an organization’s progress on becoming agile. They do so by merely meeting the criteria of the Definition of Done.

Customer Experience 167

Customer Experience Advertising Technical Review Agile 167

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JULY 25, 2019

Or is it like, “Hey, if this is a consistent pattern then we need to make sure no one ever repeats, we’ll have a principle about the positive behavior that we want.” Paul: Exactly, so we spend a ton and ton of time on problem definition. There is definitely innovation in that space, Tesla comes to mind, for example.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Consulting Differentiation Document 58

Product Innovation Educators

FEBRUARY 20, 2023

Map out a problem space definition. We make sure our MVP addresses those differentiating needs. Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. Map out a problem space definition. Look for an unmet or underserved need.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Mind the Product

JULY 16, 2019

I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Of course, you should definitely keep an eye on the time. Some teams are extremely positive or, more often than not, extremely self-critical.

Feedback Software 182

Feedback Software Differentiation Agile Positioning 182

Intercom, Inc.

DECEMBER 4, 2019

1 Poor definition of value proposition and feature focus. The first reason is pretty obvious but many companies fail to get market traction due to poor definition of their value proposition. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market.

Branding 210

Branding Weak Development Team Technical Review Airlines 210

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me.

Feedback Software 250

Feedback Software Reporting Tools Product Research Data Visualization 250

Tyner Blain

MARCH 2, 2025

To do this, the team must align on the definition of success for the acquisition. To define what needs to be repaired, improved, or created, the product manager needs to know what the definition of success could be. The Alpha company shares information which positions the Alpha widget as being better than both the Zeta and Beta.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

Mind the Product

DECEMBER 24, 2019

A look through the most-watched conference videos of the year shows that we definitely now all understand and appreciate how difficult it is to make successful products. He says: “Focusing on the market and its maturity will let you weave a story that stands out, focus on the customer, and differentiate yourself.”.

Travel 152

Travel Agile Download Framework 152

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Marketing Success Through Differentiation?—?of

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Mind the Product

SEPTEMBER 2, 2019

My answer would be yes, definitely. Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. If you were to ask me whether you, as a product manager , should you always listen to market feedback? Here’s why.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Elizabeth: Yes.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Product Management University

JANUARY 15, 2018

Getting there requires more focus more on the customer’s value chain and their definition of success versus your definition of success. When that customer success can be quantified in terms of strategic value, it puts your organization in the most enviable position. Here’s the rub. Give this three-layered goal approach a whirl.

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product marketing positions the value of those features for every product. product marketing positions the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. Narrow your definitions. Brian: I think that definition was probably the biggest aha moment for me, reading through this.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. The Definition of a Business Solution. Both equate to more revenue! Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.”

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

Manickam’s team at Boomi, which specializes in cloud-based integration, API management and master data management, starts all messaging and positioning with the same framework. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said.

Messaging 91

Messaging Research Software User Friction White Paper 91

People-First Product Leadership

OCTOBER 22, 2024

This can lead to multiple life changes as we seek new definitions of success, career shifts, and creative pursuits. They’ve learned to be adaptable, embrace community, and promote positive coping strategies. Organizations and individuals with high TQ are better equipped to surf today’s lifequake. Sound like too much?

Technical Review 59

Technical Review Data Visualization User Testing Customer Feedback 59

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. April Dunford on the symptoms of weak positioning. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Or, one Scrum Master from another.

User Testing 116

User Testing Agile Banking Consulting 116

Mind the Product

APRIL 12, 2017

Senior/director integration positions are usually expected to own a product roadmap strategy. If they are not senior/director positions, then the product manager is usually tasked with the efficiency, quality, and speed to market of the integration. Q: How should startups position integration planning to maximise growth and retention?

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163