Product Management University

JULY 26, 2021

That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. You’re getting a high volume of demo requests.

Demo 130

Demo Product Research Workshop Differentiation 130

Product Management University

MAY 15, 2024

There are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush your demos and further amplify the finer tips or tricks you wrap around it. Typical Presales Demo Formats Most presales demos fall into one of two formats. Here’s how to do it.

Demo 113

Demo Customer Experience Differentiation Banking 113

Product Management University

JANUARY 22, 2025

If salespeople lead with the business outcomes that are most important to buyers, the problems your products solve will be positioned in the perfect context which makes their strategic value far more obvious, not to mention differentiating. Think about how easy your positioning would be to communicate if you used this format.

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Product Management University

DECEMBER 11, 2024

However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals. Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap.

Product Management 130

Product Management Product Manager User Testing Management 130

The Secret PM Handbook

JANUARY 15, 2018

The sales engineers brought me in to help them articulate the product story better, especially for the demo. The sales process and demo were about us and our product, not about the prospect and their pains. Competitive information – key differentiators, hit sheets, pricing. The sales team was missing quota, every quarter!

Demo 71

Demo Product Research Differentiation Engineering 71

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

Product Innovation Educators

JUNE 6, 2022

When you’re entering a crowded category, you want to differentiate yourself sharply, but if you differentiate too much people won’t get it. [21:28] I gave them a demo, understood their needs and context, showed them the software, and took notes about their experience.

Feedback Software 264

Feedback Software User Testing Customer Feedback Customer Experience 264

Userpilot

NOVEMBER 22, 2021

When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. In this article, we’re going to go over the benefits of each approach as well as explore how using both free trials and demos can benefit most SaaS companies. What is a free demo?

Demo 98

Demo Feedback Software User Testing Customer Experience 98

Intercom, Inc.

JULY 28, 2020

They can drive key customer action, like booking demos and making purchases. In a crowded market, great experiences play an increasingly pivotal role in catching customers’ attention and differentiating you from competitors. Intercom’s Resolution Bot can automatically resolve up to 33% of common questions.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you. It’s simple and it meets the most basic criteria for a dessert.

Product Research 130

Product Research Document B2B Demo 130

The Secret PM Handbook

OCTOBER 9, 2018

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Intercom, Inc.

APRIL 6, 2022

“The team wants customer support and the customer experience to be key differentiators for their business. At New at Intercom , Brian Lederman, who heads up sales, support, and success at Coda, shared that the team wants customer support and the customer experience to be key differentiators for their business.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

Reveal

DECEMBER 23, 2024

Comparison Insight: 90% of software companies are embedding analytics tools in their applications, significantly improving customer experience and product differentiation. Book a demo with Reveal and see how our powerful analytics tools can transform your product and drive growth. Drive business growth through better decision-making.

Data Visualization 65

Data Visualization Embedded Analytics Analytic Tools Feedback Software 65

The Secret PM Handbook

MARCH 9, 2018

Likewise, showing the prospect a demo of your product that shows how it addresses their specific needs is great for reducing perceived risk. Asking good questions during discovery (see the previous article ) and doing a good prospect-focused demo will help reduce objections. Prepping to handle objections.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95

Alchemer Mobile

SEPTEMBER 3, 2020

Both apps are considered quick-service restaurants (QSRs), with one main differentiator: the first business relies heavily on the use of their drive-through option, and the second business offers drive-through service, but not as a primary offering. Send me an email at Madeleine.Wilson@Apptentive.com.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Product Management University

DECEMBER 17, 2020

A sales demo makeover…from tactical “day in the life of” demos to value storytelling that energizes executive buyers as much as it does users. Shorter sales cycles and competitive differentiation. Fence the salesforce into your most lucrative markets and see an instant uptick in sales.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JANUARY 12, 2022

This radical change removes the myth that without product manuals, traditional lead generation, sales demos, & POC setup, a product cannot grow. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Let’s move the case.

Research Software 196

Research Software Technical Review Strategy Product Research 196

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. For instance, most users wouldn’t be willing to pay for a subscription without seeing a demo or getting a free trial first. What are points of parity?

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

Product Management University

OCTOBER 11, 2023

You’re in the throes of the sales cycle and it’s product demo time. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

AUGUST 8, 2024

They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Book a demo to learn more. Try Userpilot and Take Your Product Strategy to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product strategy?

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Management University

DECEMBER 7, 2020

“80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Apply the same formula to business requirements, user stories, positioning content, sales tools, product demos, etc. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Alchemer Mobile

FEBRUARY 24, 2022

Reveal new emotion data behind NPS to improve differentiation, predict churn, and accelerate CX enhancements. Recruit happy customers into a demo group or invite them to try new features. Fan Signals use cases. Adjust product roadmap based on customer feedback and emotion. Re-target shifts in emotion in real-time.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. Get your free Userpilot demo today! Look into their pricing tiers, freemium options, discounts, and bundling strategies.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Schedule a Userpilot demo and see how you can get started. Competition : Helps differentiate your company’s offerings from competitors by providing more choices.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Book a demo now. Try Userpilot and Take Your Product Strategy to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product strategy? Tiered pricing. Per active user pricing.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

SEPTEMBER 10, 2024

Schedule a Userpilot demo to see how you can get started. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required Benefits of market segmentation All customers are not alike, so there can’t be a one-size-fits-all marketing strategy that works for all your customer segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Userpilot

JULY 22, 2024

Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. You can book a Userpilot demo to see how you can research users and apply your positioning strategies. Then, compare these with those of your competitors to find areas where you can differentiate.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Intercom, Inc.

FEBRUARY 6, 2019

Following a significant project to better define our target customer segments, we now have clear, differentiated goals for each of those segments – as well as a deeper understanding of each segment’s needs and behaviors – to align our marketing strategy and activities around. 3 tips for a successful product launch plan.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. The fact that we were offering a trial period meant almost no demos or sales cycles. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Try Userpilot and book a demo today! Here’s a peek at what Userpilot’s in-app survey builder looks like: Get your free Userpilot demo today!

Analytic Tools 101

Analytic Tools Feedback Software Reporting Tools Data Visualization 101

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Book a demo now to discuss with our team! This approach begins by offering customers a taste of your product through a freemium model , free trial , or interactive demo.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Amplitude

JUNE 10, 2020

Historical Count works by looking back at a year’s worth of historical data and differentiating whether events were performed for the first, second, or Nth time. Historical Count is more accurate than just differentiating between new and returning users. Here’s an example from our demo music streaming app, Amplitunes.

Analytic Tools 125

Analytic Tools User Testing Customer Experience Data Visualization 125

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Intercom, Inc.

JUNE 22, 2020

Differentiate between the ongoing “always-on” messages needed for common user goals and the one-offs for product updates and general announcements. If you want to take a closer look at our powerful messaging platform, watch a demo of Intercom’s Customer Engagement solution! The Customer Retention Starter Kit.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235