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In a recent live stream from one of our mentors of The Product Mentor , Zoe Feltham, lead a conversation around “Putting Customers First”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes or mockups. We equate prototyping with a quick way to get user feedback on our designs. But when we think of rapid prototyping and usability testing as one and the same, we tend to underestimate the power of prototyping.
Successful customers, quality product, but bad sales. When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. But they had one big problem. The sales team was missing quota, every quarter!
The right product begins with a validated user need and a market. In this episode you’ll learn about some of the big ideas in product management to help you make the move to product master, specifically: The difference between building the product right vs. building the right product, Challenges of working with development teams, How to assemble a roadmap, Release planning, and.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Bring the Right People Together. Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach.
A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad B
A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad B
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Getting to Here. > What’s your biggest product regret? The 32 page product specification document I wrote for a change password functionality at my first job. It was a beautiful, robust, unnecessary document for really simple functionality. Watch now and see why she is counted amongst the ranks of the best in product management.
In customer engagement, the right context for a message matters just as much as the right time and recipient. Given that content is in itself a tool for engagement, the same principle is in play. Today, we released our second installment in our audiobook series, Intercom on Customer Engagement. Divided into 8 shorter chapters, this compilation is our guide to crafting actionable messaging strategies that will help you grow your business.
It’s exciting to see the first review of The Secret Product Manager Handbook ! Geoff Anderson says: “While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experienced members of the Product Management community can find value in, even if it is just to re-focus them on the basics.”.
You don’t need to reinvent the wheel, just innovate around it. Fundamentally, product managers should be driving success for their organization. We do that by providing customers value. The source of that value may be, and perhaps should be, closer to our core capabilities than is often thought. The toy company LEGO found this to be true, only after being on the brink of bankruptcy.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We also look at the benefit of using customer value themes to drive your sales demos and how they can improve win rates.
Qualitative versus quantitative data: we’ve all been involved in a conversation debating their respective merits at some point in our careers. We’re often flipping backwards and forwards between letting feedback from a handful of customers drive all our product decisions or requiring everything to be backed up by statistically significant data. So which type of data is better?
In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Design Sprints”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
Stacy La made the leap from design at Yammer and Microsoft to Clover Health, when the bootstrapped startup was only four people. Now, the company's raised over $425M, 500+ employees strong, and La leads an eight-person design team. Read on for her tactics on how to survive — and thrive — as an early employee.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Web based inventory management is the monitoring and maintenance of a business’ inventory levels using online software. Moving away from the errors and issues that arise with traditional methods of measuring stock levels, web based inventory management seamlessly keeps track of inventory coming in and going out of your business.
What product managers at Pepsi got wrong but you won’t after listening to this. No one and no organization has a perfect record when it comes to releasing new products into the market. Failures are frequent — around 40% or so depending on the industry — and they happen at small companies, big companies, and experienced companies, including Pepsi.
How can you gauge whether your product is hitting the mark? We’re not talking just good. We’re talking great, nailed it, hit it out of the park. Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be. In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable stra
You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why? What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce according to PWC. But when it comes to customer loyalty, millennials are different.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Guest Post by: Jen Hau (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Setting Yourself Up For Success. Product managers tend to be maximizers – always looking for the best possible choices and outcomes for their product. It’s no wonder then that product managers also tend to apply the same outlook to their own careers, often wondering whether there is another company or role that would be more optimal than the current.
Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough. Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product […].
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Questions product managers should expect when interviewing for a job. Of course, there is the classic question, “What product are you most proud of launching and what did you learn from it?” Depending on the primary responsibilities of the position (such as platform management, community management, growth management, etc.) this article tells you the question
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
As VP of Product at Amplitude, I get the opportunity to work with hundreds of different products teams every year?—?ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. Each of them works with Amplitude because they believe we will help them build a better product. . But this naturally raises a simple question: why do companies need help building better products?
Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design Goes Mainstream. Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand truly inclusive and ethical services.
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Getting to Here. > What key people helped shape you into the product manager you are today? The first person who really started me on the path to where I am today was my VP of Product at OpenSky, Chris Keane. He inspired me to try new things and learn as much as I could.
XO Group CEO Mike Steib built his fast-track career on the power of his network. Here's his incredibly granular and specific advice for how to do the same.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
There are a lot of opinions on the definition of successful in product management. Is there one simple way to characterize the role of product management and what it takes to be successful? There are a thousand ways to characterize successful product management, but they all lead to one thing. When it’s all said and done, your products have to make the people who use them measurably better at what they do.
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why a Lean Canvas is not a business plan replacement and what else product managers need. Since discovering the Lean Canvas tool from Ash Maurya, I have frequently used it and taught others to use it as what I call a Minimum Viable Business Case for a product concept.
Day 1 of 80 Days of Excellence From the Cool Cat Teacher Blog by Vicki Davis Follow @coolcatteacher on Twitter. I’ve been one of those people who crafted this articulate, well-planned giga-goals that never happened. In the last three years, I’ve learned several things about setting goals that are transformative and move life forward. So, this year, I’m keeping things simple in goal setting: 3 goals for each 12 weeks (Read the 12-week Year by Brian Moran about 12-week goal sett
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