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Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested. Is this a good way to drive high-quality leads into the top-of-the-funnel?
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. You have to identify insights, clarify goals and assumptions, and align with multiple stakeholders. While all steps are vital, I have often seen that successful strategies come to life in a moment of truth: when you select those insights, that will truly make the difference.
Skills for product managers to deeply understand customers’ problems and goals. Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done. It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detecti
Down here at the end of the earth we have had a bit of a different experience to the rest of the ProductTank world, with our elimination of COVID-19 in the community allowing in-person events to be run for most of the second half of 2020 and most of 2021. So, we have been able [.] Read more » The post ProductTank in a post-pandemic world appeared first on Mind the Product.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers. What is product feedback?
Technology plays a critical role in providing customer support at scale. With the right automation underpinning your tech stack, your support team can be empowered to strike the right balance between personalized support and efficiency – something that’s no longer a “nice-to-have” when customer expectations are at an all-time high.
Technology plays a critical role in providing customer support at scale. With the right automation underpinning your tech stack, your support team can be empowered to strike the right balance between personalized support and efficiency – something that’s no longer a “nice-to-have” when customer expectations are at an all-time high.
There are many common things to being a good product manager, but to be great be the best at unblocking your team’s ability to make an impact. Watch and learn more from product management expert, Benny Reich.
In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. These KPIs are even more useful when interpreted correctly. They can help you draw important conclusions and drive continuous improvement.
So you’re looking to switch up your career path from engineer to product manager? This can be a difficult transition for some people but… Continue reading on Product Coalition ».
Several of my clients have internal struggles about how to internally see the future of the product. The teams want to use an agile approach so they can incorporate learning. The managers want rigid roadmaps. Why? Because the managers want to “know” the teams will deliver it all. However, the managers create a roadmap similar to the image above.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Have you ever heard a product management talk from another Universe? It’s when you realize that your product management world is in another universe from the speaker’s one. It appears that you do one thing and the speaker does something else. Then you hear another talk and see another world. It’s so confusing, it’s not [.] Read more » The post Why you need to know about different product manager types appeared first on Mind the Product.
10 steps plan with workbook and cheat sheet for Marketing teams to get started now with Agile and make the most out of it. Continue reading on Product Coalition ».
It turns out that even in this modern age, store shelves are still important Image Credit: Marcus Johnstone. Product managers are starting to discover that something that we may have stopped thinking about in this digital age is still very, very important. Even as more and more of our customers are buying things online, it turns out that they still go out and go shopping.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Great user research projects start with great research questions. Amy Chess explains how to choose the right UX research objectives and questions to understand what you don’t know.
What holds most Product people back? Hint: it’s not ability. For this week’s podcast, we talked with Martina Hodges-Schell and Teresa Leighty about how to make changes in your company’s environment that actually work, for you, and your teams. Featured Links: Follow Martina on LinkedIn, Twitter and her Website?Follow Teresa on LinkedIn and Twitter | Northshore | John Chambers article ‘The key to business transformation?
Good ideas are commonplace. Good ideas that look terrible are rarer, but they are where the real value is: that’s what your competitors… Continue reading on Product Coalition ».
I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My hangup was the topic in general. I always had a hard time applying any real focus on the abstract shapes and concepts with no tangible connection to what I actually cared about. I’m sure this was my dad’s philosophy rubbing off on me.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Conversations in Tech is a live video podcast (via YouTube and Facebook Live ) where we interview professionals in the tech industry to learn more about their work, experiences, and how they’ve become who they are today. Viewers can ask questions during the show and have them answered by our guest speakers. UX Research and Anthropology. In this episode, we invited Crystal Tan , UX Researcher at Seedly , to be our guest on the show.
In this #mtpcon Digital Americas keynote, Bruce MaCarthy, co-author of Product Roadmaps Relaunched, Founder of Product Culture and President of the Boston Product Management Association analyses the learnings of product-led organisations that achieved the impossible and changed the world. Watch the video to see Bruce’s talk in full (Mind the Product members can also watch the [.
Complexity Does Not Need To Look Complex Photo by Karina Zhukovskaya from Pexels You are still on a high from developing that elegant Product idea that would solve all your users’ problems. But the investment is high and you need to convince the higher-ups. People working with you daily have traveled that bumpy road by your side. But nothing really happens without the people putting in the money.
Illustrations can be extremely versatile, and according to illustrators worldwide, one of the fundamentals to succeed in this art is to discover an authentic and creative way to illustrate. This article shares our top eight favorite illustration styles and further explains, with examples, what each consists of. Table of Contents. What is illustration?
Speaker: Chris Townsend, VP of Product Marketing, Wellspring
Over the past decade, companies have embraced innovation with enthusiasm—Chief Innovation Officers have been hired, and in-house incubators, accelerators, and co-creation labs have been launched. CEOs have spoken with passion about “making everyone an innovator” and the need “to disrupt our own business.” But after years of experimentation, senior leaders are asking: Is this still just an experiment, or are we in it for the long haul?
Knowing how to sell UX research is an important part of every UX researcher’s toolkit. This might not seem like the most exciting news for you. “I didn’t get into research to end up doing sales,” might you say. I’m sure you haven’t. However, the number of doors this key will unlock for you is well worth the detour of reading this article. I’ve made it concise and to the point for you.
Every month, product experts from around the world share their ideas and insights in our Prioritised and MTP Leader content and every month we recap some of their finest tips. So, whether you’re a member who’d love a quick recap or a non-member who’d love a glimpse inside some of our membership content, we’ve got [.] Read more » The post 5 Tips for Product Managers: Membership Only Content Sneak Peek appeared first on Mind the Product.
Social Workers Who Design Founder and Principal, Rachael Dietkus, takes us through her journey of blending social work with design and the untapped collaboration potential between the two sectors.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
In the past, we have used the Typetalk Feedback forum to collect valuable feedback from users. With the launch of the Nulab Community , we’ve decided it would be best to start collecting feedback where our users are already talking. Please leave us feedback in the Nulab Community! Check out the new Nulab Community , where you can chat with other Typetalk users as well as our Nulab Moderators about best practices, tips & tricks, and relevant trends.
In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for [.] Read more » The post How to find product market fit by Harpal Singh appeared first on Mind the Product.
Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. Here is the complete guide on how to do it effectively. Photo by Ale Maciel on Unsplash On their weekly coaching session, one of the participants of the CPO Bootcamp raised the following question: can you help some
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